Systematic Review - Network for Business Sustainability
Systematic Review - Network for Business Sustainability
Systematic Review - Network for Business Sustainability
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origins of SOI and its relation to<br />
traditional innovation<br />
Over the past 20 years, <strong>Sustainability</strong>-Oriented Innovation<br />
(SOI) has evolved to be seen as a competitive advantage.<br />
SOI and conventional innovation have much in common.<br />
Both address technological change and involve evolutions<br />
in processes, practices and business models. As a result,<br />
firms with established innovation capabilities are well<br />
positioned to become sustainability-oriented innovators. But,<br />
because the sustainability orientation incorporates social<br />
and environmental dimensions alongside economic ones, it<br />
introduces new challenges. Especially as it progresses, SOI<br />
requires more integrated thinking. Firms must reconsider<br />
their capabilities, stakeholder relationships, knowledge<br />
management, leadership and culture.<br />
Decision-making <strong>for</strong> <strong>Sustainability</strong> 11