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Systematic Review - Network for Business Sustainability

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origins of SOI and its relation to<br />

traditional innovation<br />

Over the past 20 years, <strong>Sustainability</strong>-Oriented Innovation<br />

(SOI) has evolved to be seen as a competitive advantage.<br />

SOI and conventional innovation have much in common.<br />

Both address technological change and involve evolutions<br />

in processes, practices and business models. As a result,<br />

firms with established innovation capabilities are well<br />

positioned to become sustainability-oriented innovators. But,<br />

because the sustainability orientation incorporates social<br />

and environmental dimensions alongside economic ones, it<br />

introduces new challenges. Especially as it progresses, SOI<br />

requires more integrated thinking. Firms must reconsider<br />

their capabilities, stakeholder relationships, knowledge<br />

management, leadership and culture.<br />

Decision-making <strong>for</strong> <strong>Sustainability</strong> 11

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