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Systematic Review - Network for Business Sustainability

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• Reducing energy and chemical use and intensity<br />

• Extending product life<br />

• Dematerializing products by conserving materials<br />

and minimizing the use of virgin and non-renewable<br />

inputs<br />

• Replacing products with services (servitization)<br />

Table 2<br />

SUSTAINABLE DESIGN STRATEGY SUB STRATEGIES<br />

Strategy 0:<br />

New Concept Development<br />

Address product system specifications be<strong>for</strong>e the<br />

product design is finalized. The focus is not on a<br />

physical product but on the function of a product<br />

system and its ability to fulfill a need.<br />

Firms can adopt these approaches individually, perhaps<br />

tackling more pressing sustainability challenges<br />

first. However, the piecemeal approach has been<br />

superseded by more holistic redesign based on life<br />

cycle thinking (Ceres, 2010; Noci & Verganti, 1999;<br />

Shrivastava & Hart, 1995).<br />

BREZET AND HEMEL’S (1997) SUSTAINABLE DESIGN STRATEGIES AS ADAPTED BY (COLBY, 2011)<br />

Strategy 1:<br />

Selection of Low-Impact Materials<br />

Choose the least harmful input materials. The<br />

use of lower-impact inputs is contingent on the<br />

life cycle of the product because of the need <strong>for</strong><br />

materials to be context-relevant.<br />

Strategy 2:<br />

Reduction of Material Usage<br />

Use the least amount of material possible by<br />

proposing lean yet strong product designs.<br />

Strategy 3:<br />

Optimization of Production Techniques<br />

Adopt production techniques that minimize the<br />

use of auxiliary materials and minimize energy use.<br />

Strategy 4:<br />

Optimization of the Distribution System<br />

Ensure that the product is transported to the<br />

retailer from the factory in the most ecologically<br />

efficient manner possible.<br />

Dematerialization – replace a material product with an immaterial substitute that fulfills the<br />

same need<br />

Shared use of the product – meet needs by using fewer products<br />

Integration of functions – use one object to answer numerous needs<br />

Functional optimization – avoid superfluous components<br />

Cleaner materials – avoid the use of materials that cause hazardous emissions during<br />

production or when disposed of<br />

Renewable materials – replenish material sources naturally<br />

Recycled materials – use materials that have previously comprised other products<br />

Recyclable materials – use materials that can be repurposed as other materials; most<br />

effective when recycling collection is offered<br />

Reduction of weight – reduce the environmental impacts associated with distribution<br />

Reduction in (transport) volume – decrease the need <strong>for</strong> transportation<br />

Alternative production techniques – create new techniques to address specific<br />

production needs<br />

Fewer production steps – simplify production processes to be less harmful<br />

Lower/cleaner energy consumption – reduce the environmental impact of the production<br />

process<br />

Less production waste – maximize production efficiency to minimize waste and emissions<br />

Fewer cleaner production consumables – minimize the use of input materials<br />

Less/cleaner/reusable packaging – minimize the impacts associated with product<br />

packaging<br />

Energy-efficient transport mode – use the most efficient modes of transportation<br />

Energy-efficient logistics – optimize logistics related to loading and distribution<br />

Innovating <strong>for</strong> <strong>Sustainability</strong> 33

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