Systematic Review - Network for Business Sustainability
Systematic Review - Network for Business Sustainability
Systematic Review - Network for Business Sustainability
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From the models reviewed, we envision a speculative<br />
frontier of SOI practice. This frontier is characterized<br />
by sustainability that is not only embedded in the firm<br />
but is the firm’s purpose, where attempts are made to<br />
give the three elements of the Triple Bottom Line equal<br />
prominence in organizational decision-making and<br />
action. No clear empirical instances of such firms exist;<br />
some firms aspire to this position but it is difficult to<br />
reach.<br />
Figure 2<br />
the model<br />
CATEGORIES OF INNOVATION ACTIVITY IN THE THREE CONTEXTS OF<br />
SUSTAINABILITY-ORIENTED INNOVATION<br />
We draw on the preceding review to develop a model<br />
of three contexts of SOI. We label these contexts<br />
Operational Optimization, Organizational Trans<strong>for</strong>mation<br />
and Systems Building. In Figure 2, categories of SOI<br />
activity are mapped into each of these contexts.<br />
Innovating <strong>for</strong> <strong>Sustainability</strong> 17