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WiMax Operator's Manual

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CHAPTER 1 ■ WIRELESS BROADBAND AND THE STANDARDS GOVERNING IT 11<br />

This is not to say that a network utilizing standard-based wireless broadband equipment<br />

is bound to succeed. Many other factors figure into the success or failure of a service network,<br />

including<br />

Qualifying the customer base<br />

Securing adequate funding<br />

Making appropriate decisions on the service mix<br />

Marketing and pricing the services effectively<br />

Managing the operation for profitability<br />

Attracting and retaining a technical, managerial, and sales staff that can realize the<br />

objectives of the leadership<br />

Notwithstanding the still-considerable challenges in building a broadband wireless<br />

network, today the proponent of wireless access has a fighting chance in the marketplace,<br />

which was not the case in the past. The following chapters indicate how to seize that<br />

opportunity.

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