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HN 2: The British and their Works

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This applies as much to the service department set up under<br />

<strong>British</strong> rule as to the quality policy pursued by Senior Resident<br />

Officer Major Ivan Hirst. <strong>The</strong>se were the two major trump cards<br />

held by Volkswagen as it entered the competitive international<br />

market of the 1950s. Furthermore, exports of the saloon, cranked<br />

up due to the currency shortage, soon created a market presence<br />

<strong>and</strong> reputation for Volkswagen in Europe, thereby fostering the<br />

company’s focus on the world market. And finally Hirst, with<br />

his co-operative style of leadership oriented towards industrial<br />

harmony, instituted the democratisation of industrial relations by<br />

welcoming the election of the first democratically authorised<br />

employee representation at the Volkswagenwerk, <strong>and</strong> gave the<br />

workforce an opportunity for c<strong>and</strong>id dialogue via open-door<br />

arrangements. 1 This reconciliation of interests initially reverted to<br />

a kind of "industrial feudalism" 2 under the aegis of patriarch<br />

Heinrich Nordhoff, while in 1949 a considerable potential for<br />

extreme right-wing allegiances in the workforce saw like-minded<br />

c<strong>and</strong>idates voted on to the works council for the first time.<br />

Ultimately the establishment of a democratic corporate culture<br />

proved to be a lengthy, chaotic learning process plagued by<br />

conflict. Similarly, setting up series production in the post-war<br />

economy of scarcity was accompanied by tremendous problems<br />

<strong>and</strong> setbacks. Despite the chronic shortages of material <strong>and</strong><br />

labour, on 8th October 1949 the <strong>British</strong> trustees were able to h<strong>and</strong><br />

over a well-established automotive firm that had achieved pole<br />

position, ready to leave its German rivals st<strong>and</strong>ing when the<br />

international race for markets <strong>and</strong> customers began.<br />

For the second edition of this book it seemed sensible to rework<br />

some sections, in order to include knowledge that had come to<br />

light in publications released since the first edition, in particular<br />

the Hirst biography. Furthermore, I wanted to make the style<br />

more fluent, clarify ambiguities <strong>and</strong> remove errors that had crept<br />

in at the time, as a result of the extremely limited editing time<br />

available. Apart from that, the new text is fundamentally the<br />

same as the old.<br />

February 2005 Markus Lupa

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