Downtown Suffolk Revitalization Plan through Arts - College of ...

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demand an Appliance store would exists but for the presence of Wal-Mart and Lowes. Listed below in Table 18 are the top sub-categories with the highest unmet demand. Table 18 – Unmet Demand 44 Category Sq. Ft. Childern Under 2 30381 Food at Home 16968 Barber 9611 Beauty 7987 Reading 6608 Fast Food 3752 Alcoholic Beverages 2047 Other Entertainment 1938 Within these and other categories are specific sub-categories that may not be greatly affected by one of the large retailers, as in the case of a pet store or a photographer. There are also sub-categories that may have an unmet demand but in the larger category may not have an unmet demand. The major categories not directly affected by a large retailer are Reading, Food at Home, Fast Food, Barber and Beauty. Listed below is unmet demand for specific sub-categories that can support at least one new unit. The categories are split between eateries and other retail establishments. Table 19 – Unmet Demand for Eateries Sub-Category Unmet demand Median GLA (from ULI) Potential new units Resturaunt without Liquor 13987 2500 5.6 Sandwich Shop 4189 1400 3.0 Pizza 4155 1550 2.7 Barbeque 3898 3901 1.0 Liquor / Wine 3096 2400 1.3 Bakery 2857 1800 1.6 Steak / Rostbeef 2563 1297 2.0 Bagels 2140 1981 1.1 Chicken / Turkey 1893 1800 1.1 Chinese Fast Food 1857 1400 1.3 Doughnut / Muffin Shop 1846 1203 1.5 Mexican Fast Food 1699 1685 1.0
Table 20 – Other Retail Unmet Demand 45 Sub-Category Unmet demand Median GLA (from ULI) Potential new units Health Club 10862 10249 1.1 Books 9277 10093 0.9 Records and Tapes 8610 3668 2.3 Family Shoes 7273 3000 2.4 Men's Wear 6717 3539 1.9 Pet Shop 6374 5200 1.2 Toys 5667 7855 0.7 Photographer 4887 1595 3.1 Party Store 3909 7064 0.6 Travel Agent 1556 1341 1.2 Game Store 1508 1400 1.1 Several reasons exist for the unmet demand in these categories. One is that no store exists in the study area for the category in question, such as a bookstore, a pet shop and a doughnut shop. Spending in other categories, such as a bakery and a record store, can be done at more then one location, as Wal-Mart sells records and many supermarkets have a bakery section, but the demand outweighs the supply available even with the larger retail businesses. To check the validity of these demands, the total square footage demand can be compared to the existing larger retail business square footage. Mitigating the demand can exist in two ways: adding an additional store or expansion in goods of an existing business. For example, in the case of the toy demand, a toy store could be established in the area, however, this is a category where a portion of the toy sales will occur at Wal-Mart. What might work better for this category is to have an existing business, such as a discount department store or a children’s clothing store, add additional space for toys. While the majority of the retail categories could be supplied by either a separate store or by an existing business, the eateries tend to be only separate stores. In addition, where a larger retailer may not be able to offer the same services, a smaller, specialty shop can satisfy many of the unmet retail demand. An example here is with a pet shop, where a store such as Wal-Mart does not sell larger pets like dogs or cats.
Page 1: Downtown Suffolk Revitalization Pla
Page 4 and 5: Table of Contents Executive Summary
Page 6 and 7: 6 take the community the same amoun
Page 8 and 9: Introduction Downtown Suffolk in so
Page 10 and 11: Demographics Total Population A dem
Page 12 and 13: Table 3 - Population by Age 12 Down
Page 14 and 15: significantly much lower then all o
Page 17 and 18: 17 Table 6 Percentage of zoning by
Page 19 and 20: 19 A second type of building use is
Page 22 and 23: 22 Building Conditions The conditio
Page 24 and 25: Examples of Building Deficiencies 2
Page 26 and 27: 26 Table 10 - Study Area Parking Pa
Page 28 and 29: 28 cities around the country. The f
Page 30 and 31: 30 Another way to look at ownership
Page 33 and 34: Table 15: Owners with the highest a
Page 35 and 36: 35 The other category of signs are
Page 37 and 38: 37 Future Development In cooperatio
Page 39: 39 Retail Analysis Trade Area Downt
Page 42 and 43: 42 At 243 businesses, retail establ
Page 46 and 47: 46 Arts Analysis Suffolk Center for
Page 48 and 49: 48 Barons Pub - Open for just over
Page 50 and 51: 50 Seaboard Station - After a major
Page 52 and 53: provide information on their websit
Page 55 and 56: Table 24 - Induced Spending at an A
Page 57 and 58: Table 27 - Musical Play participati
Page 59 and 60: 59 Assets and Liabilities Downtown
Page 61 and 62: 61 The Revitalization Plan Analyzin
Page 63 and 64: 63 Strategy 1.1.2 Once the Suffolk
Page 65 and 66: 65 Implementation: The Tourism Depa
Page 67 and 68: 67 Objective 1.6 Provide funding fo
Page 69 and 70: 69 lot along Commerce. Massing and
Page 71 and 72: Existing Conditions Proposed Develo
Page 73 and 74: parking needs assessment to be comp
Page 75 and 76: 75 Strategy 3.2.2: New design guide
Page 77 and 78: 77 Implementation: The Public Works
Page 79 and 80: Goal 4 Downtown Suffolk is the hear
Page 81 and 82: 81 Strategy 4.4.2: New businesses w
Page 83 and 84: Objective Strategy Agency Office 83
Page 85 and 86: 85 Objective Strategy Agency Start
Page 87: Objective Strategy Agency Downtown

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