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Downtown Suffolk Revitalization Plan through Arts - College of ...

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Implementation: The Tourism Department will consult the City Manager and<br />

work with City Council to create this new <strong>of</strong>fice <strong>of</strong> <strong>Arts</strong> and Culture within four<br />

years. Two full time employees will be requested. It is likely that existing city staff<br />

members can be transferred into this new <strong>of</strong>fice.<br />

Objective 1.4 Market all public and private cultural amenities <strong>through</strong> the Tourism<br />

Office<br />

Strategy 1.4.1: The monthly cultural calendar, already on the Tourism web<br />

site, will be enlarged to include all cultural events within the community, including <strong>Arts</strong><br />

Council events, arts related school functions such as concerts, and any religiously related<br />

arts events.<br />

Implementation: The Tourism Office will request information for upcoming<br />

events from known presenters within one month. This will be facilitated by a public<br />

announcement in the local paper requesting any upcoming events.<br />

Strategy 1.4.2: A list serve will be created on the Tourism web were<br />

residents can opt-in to receive weekly e-mails with brief descriptions <strong>of</strong> the upcoming<br />

week’s events.<br />

Implementation: The Tourism Department will develop an opt-in box for<br />

electronic updates detailing <strong>Suffolk</strong> events on their web page within nine months.<br />

Strategy 1.4.3: The expanded cultural calendar will be submitted weekly<br />

for publication in the local papers as well as inclusion on their own electronic calendars.<br />

Implementation: The Tourism Department will work with the <strong>Suffolk</strong> – News<br />

Herald as well as the Virginian Pilot to send weekly information to these papers.<br />

Strategy 1.4.4: The Tourism <strong>of</strong>fice will publish an expanded brochure<br />

listing various cultural sites within the city and <strong>Downtown</strong>. The <strong>of</strong>fice will expand the<br />

current marketing brochure, “Your Good Time Guide 2005” to include the private<br />

<strong>Downtown</strong> <strong>Suffolk</strong> facilities that <strong>of</strong>fer entertainment or cultural events, such as Java 149,<br />

Barons Pub, and <strong>Arts</strong> Kitchen. Marketing here will also emphasize <strong>Downtown</strong> <strong>Suffolk</strong><br />

as a fun, safe destination for the entire family.<br />

Implementation: This brochure will be completed and available within one<br />

year. If more private entertainment facilities <strong>of</strong> this kind open in the city they will be<br />

added to this brochure on an ongoing basis.<br />

Strategy 1.4.5: Neighboring local government <strong>of</strong>fices and visitor centers<br />

will be contacted to include <strong>Suffolk</strong> tourism opportunities and publications. The

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