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BoxOffice® Pro - October 2012

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EXECUTIVE<br />

SUITE<br />

EAST<br />

MEETS<br />

WEST<br />

Wanda’s investment in AMC says good things about exhibition<br />

in the United States—and also may help open China<br />

John Fithian<br />

President & CEO,<br />

NATO<br />

■ In May of this year, the Dalian Wanda Group Co.<br />

Ltd. announced its agreement to buy AMC Entertainment<br />

Holdings Inc. for $2.6 billion. The purchase<br />

included about $2 billion in assumed debt and approximately<br />

$700 million in additional investment over time<br />

to improve AMC’s theaters, including upgrades to show<br />

big-screen format and 3D movies and additional bars<br />

and dining options.<br />

Typically, I would not comment about the change in<br />

ownership structure of any particular NATO member.<br />

But this transaction has generated more media inquiries<br />

than most—and I’ve also received questions from<br />

a number of members who have asked me what this<br />

transaction means about the current state and future of<br />

our industry.<br />

Some callers have wondered if the acquisition signals<br />

an attempt by the Chinese to use “soft power” to influence<br />

culture and policy in the United States. Others<br />

have pointed out that this is the largest acquisition ever<br />

of an American company by a Chinese company and<br />

asked me if I am troubled by that fact. Still others have<br />

not proposed any theories or factual scenarios but have<br />

simply asked me what I think.<br />

My first response is to challenge the inquiries in the first<br />

place. Acquisitions and deals happen all the time. Why is<br />

this one generating more attention? Is it because Wanda<br />

Group Chairman Wang Jianlin, one of the richest men in<br />

China, possesses extraordinary wealth? Well, no. Wealth<br />

alone doesn’t seem to attract too much attention. Few asked<br />

similar questions when billionaire Phil Anschutz bought<br />

Regal, United Artists and Edwards in 2001 and put them<br />

together into the biggest cinema company of all time.<br />

Is it because the acquisition was made by a foreign<br />

company? The answer must be more specific than that.<br />

There was no similar suspicion when Sony, a Japanesebased<br />

company, took a controlling interest in Loews or<br />

when Australian company Hoyts created a cinema footprint<br />

in the United States. And more recently, I haven’t<br />

received any concerns over Cinepolis, a Mexican-based<br />

company and the fourth-largest exhibitor in the world,<br />

entering the U.S. exhibition market. Most members and<br />

reporters with whom I have discussed those transactions<br />

considered them to be parts of the normal course in a<br />

global, competitive, free-enterprise system.<br />

The subtle suspicions about Wanda’s acquisition of<br />

AMC seem to be exclusively related to the fact that a<br />

Chinese company is involved. Some Americans perceive<br />

China as a looming threat to the cultural and economic<br />

hegemony of the United States. China has the world’s<br />

largest population with 1.35 billion people. China<br />

maintains a political and cultural structure very different<br />

from our own. And China enjoys one of the fastestgrowing<br />

economies on earth. Some see something to<br />

fear. I do not. In the Wanda acquisition of AMC, I see<br />

something to champion.<br />

WANDA’S INVESTMENT IN AMC DEMON-<br />

STRATES CONFIDENCE IN THE AMERICAN<br />

EXHIBITION INDUSTRY<br />

First and foremost, Wanda’s investment should<br />

confirm our confidence in the strength and potential<br />

for growth in the American exhibition industry. Wanda<br />

constitutes one of China’s largest real-estate companies,<br />

with interests in hotels and department stores. Wanda<br />

also operates 86 cinema locations in China, more than<br />

any other exhibitor in that country. Simply put, Wanda<br />

is a sophisticated company and is in the business to<br />

make money.<br />

8 BOXOFFICE PRO OCTOBER <strong>2012</strong>

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