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BoxOffice® Pro - October 2012

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BESIDES<br />

HOMELESS<br />

Q*BERT, WHO<br />

ELSE CAN YOU<br />

SPOT IN GAME<br />

CENTRAL<br />

STATION?<br />

Attack of the Arcade<br />

Appealing to fans of Frogger to first-person shooters, Disney’s made the multigenerational<br />

hit of the holidays<br />

In the beginning, there was Pong. Atari launched it in 1972, and now 40 years later, Walt Disney is honoring the<br />

legacy it left behind with Wreck-It Ralph, a cartoon about a pixeled bad guy (voiced by John C. Reilly) who’s ready<br />

to stop smashing buildings in the video game Fix-It Felix and start playing nice. His unusual hero’s journey takes him<br />

to Game Central Station, a power strip in his old-school arcade that channels him into modern fare like the candycrazy<br />

racing game Sugar Rush and Hero’s Duty, a violent first-person shooter. Says director Rich Moore, everyone<br />

from 15 to 50 claims Wreck-It Ralph was made for his or her generation—expect a cross-section stampede of video<br />

game fans from all eras to storm your theater when Disney releases it on November 2.<br />

(continued next page)<br />

OCTOBER <strong>2012</strong> BOXOFFICE PRO 35

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