BoxOffice® Pro - October 2012

“…and each issue of BOXOFFICE PRO has interesting articles on the state of the industry and
upcoming releases. I also enjoy the profiles of others in exhibition and articles about new
technologies and vendors.”
“I joined NATO in 1982 and immediately felt the benefits of the organization. NATO
was very helpful in providing resources and information in the fight against blind bidding,
as well as assisting me with an issue regarding local sales tax.
I would encourage exhibitors regardless of their size to join NATO and take advantage
of its resources, information and leverage that only a larger industry
group can provide. With the introduction of digital cinema, NATO worked
publicly and behind the scenes to ensure exhibition was positioned as best
as possible to implement this new technology. From Hollywood to Washington,
NATO assists with new technologies, marketing, legislation and
industry issues that impact theatre owners and moviegoers nationwide.
I’m excited about the constant evolution of technology and amenities
that we can offer our guests. The wheel of innovation spins at an
increasingly progressive rate with each passing year. The future holds
unlimited opportunity to make moviegoing an unparalleled, communal
experience. NATO continually watches for what is on the horizon and
has always helped exhibitors prepare for new challenges and opportunities.
I am proud to be part of an industry that readily steps up to the
plate and invests in new innovations and amenities so we can ensure
that our guests enjoy the ultimate moviegoing experience.
I always recommend that exhibitors join NATO.”
Dan Harkins
Owner & CEO
Harkins Theatres
THE OFFICIAL MAGAZINE
OF THE NATIONAL
ASSOCIATION OF
THEATRE OWNERS