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OCT<br />
<strong>2012</strong><br />
VOL. 148 NO. 10<br />
24 SPECIAL REPORT<br />
ALTERNATIVE<br />
CONTENT<br />
WHAT AUDIENCES WANT<br />
Alternative content plugs the<br />
programming gap for both movie<br />
theaters and moviegoers<br />
ALT INDIE Feature films find<br />
distribution under an alternative<br />
content model<br />
THEATERS ON DEMAND Startup<br />
Tugg lets moviegoers kickstart<br />
screenings<br />
34 BIG PICTURE<br />
WRECK-IT RALPH<br />
ATTACK OF THE<br />
ARCADE Appealing<br />
to fans of Frogger to<br />
first-person shooters,<br />
Disney’s made the<br />
multigenerational hit of<br />
the holidays<br />
8-BIT EDUCATION To<br />
design Wreck-It Ralph,<br />
Disney installed an arcade<br />
for animation supervisor<br />
Renato Dos Anjos—tough<br />
gig, right?<br />
PINBALL WIZARD Director<br />
Rich Moore is the master of<br />
the arcade<br />
BOXOFFICE MEDIA<br />
CEO/PUBLISHER<br />
Peter Cane<br />
CREATIVE DIRECTOR<br />
Kenneth James Bacon<br />
BOXOFFICE MAGAZINE<br />
EDITOR<br />
Amy Nicholson<br />
CONTRIBUTING EDITOR<br />
Sara Maria Vizcarrondo<br />
INDUSTRY CONTRIBUTORS<br />
Jeffrey Eisentraut<br />
John Fithian<br />
Gary Klein<br />
PRODUCTION ASSISTANT<br />
Ally Bacon<br />
BOXOFFICE.COM / BOXOFFICEMAGAZINE.COM<br />
BOXOFFICE.COM<br />
4 INDUSTRY BRIEFS<br />
The latest news from the<br />
exhibition industry<br />
8 EXECUTIVE SUITE<br />
EAST MEETS WEST Wanda’s<br />
investment in AMC says good<br />
things about exhibition in the<br />
United States—and may also help<br />
open China<br />
10 NATO NOTES<br />
WHAT’S THE ALTERNATIVE?<br />
The time is now to win audiences<br />
over with the new trend in<br />
programming<br />
12 FIRST PERSON<br />
MAKE TIME FOR MENTORING<br />
Exhibition must look to the<br />
future—and that means looking<br />
at our younger employees<br />
13 CONVENTION NEWS<br />
WE’RE OFF TO WISCONSIN<br />
What to expect at this year’s<br />
Geneva Convention<br />
16 SHOW BUSINESS<br />
CHINA ON MY MIND Box office<br />
grosses from China become more<br />
important every month<br />
18 SECRET WEAPON<br />
THE SMALL-TOWN GENIUS<br />
Meet Ashley Bradley, Rogers<br />
Cinema’s mechanical wizard<br />
20 MARQUEE AWARD<br />
THE CROWN OF CHICAGO<br />
A 97-year-old movie palace<br />
continues to be an industry<br />
leader<br />
40 ON THE HORIZON<br />
Texas Chainsaw Massacre 3D /<br />
Hansel and Gretel: Witch Hunters<br />
/ Mama / The Last Stand<br />
44 COMING SOON<br />
Sister / Taken 2 / Sinister / Pitch<br />
Perfect / V/H/S / Here Comes<br />
the Boom / Gayby / Nobody<br />
Walks / Atlas Shrugged: Part<br />
II / Holy Motors / Paranormal<br />
Activity 4 / Killing Them Softly /<br />
Chasing Mavericks / Fun Size<br />
48 BOOK IT! HOPE FOR INDIE FILM<br />
He’s been tasked with saving<br />
indie film. Does that mean it’s<br />
dying? / TOP OF THE CHARTS<br />
plus three undistributed films<br />
that can make you money<br />
52 BOOKING GUIDE<br />
56 CLASSIFIEDS<br />
BOXOFFICE’s WebWatch Data<br />
Your customers are buzzing on the Internet about which movies<br />
they want to see—and which ones they don’t. Use our subscription<br />
service to predict Hollywood’s hits and misses before they hit your<br />
theater.<br />
Facebook & Twitter Tracking<br />
Follow our daily tracking of activity on these two wildly popular<br />
social media sites.<br />
Reviews<br />
Can Tyler Perry expand his audience with the mainstream thriller<br />
Alex Cross?<br />
News-Reeling?<br />
Let Boxoffice.com digest all the reports and rumors for you! Check<br />
our site daily for breaking industry news.<br />
EDITOR<br />
Phil Contrino<br />
FORUMS EDITOR<br />
Shawn Robbins<br />
CONTRIBUTING WRITERS<br />
Alex Edghill<br />
David Ehrlich<br />
Annlee Ellingson<br />
Kate Erbland<br />
Joe Galm<br />
Daniel Garris<br />
Todd Gilchrist<br />
Ray Greene<br />
Pete Hammond<br />
Inkoo Kang<br />
Mark Keizer<br />
Ross A. Lincoln<br />
Mark Olsen<br />
Vadim Rizov<br />
James Rocchi<br />
Nick Schager<br />
Drew Tewksbury<br />
EDITORIAL INTERNS<br />
Britta Hanson<br />
Max Weinstein<br />
ADVERTISING<br />
VP OF ADVERTISING<br />
Susan Uhrlass<br />
9107 Wilshire Blvd., Ste. 450<br />
Beverly Hills, CA 90210<br />
susan@boxoffice.com<br />
310-876-9090<br />
CIRCULATION INQUIRIES<br />
Palm Coast Data<br />
800-877-5207<br />
boxofficemagazine@emailcustomerservice.com<br />
EDITORIAL<br />
9107 Wilshire Blvd., Ste. 450<br />
Beverly Hills, CA 90210<br />
310-876-9090 tel<br />
866-902-7750 fax<br />
2 BOXOFFICE PRO OCTOBER <strong>2012</strong>
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