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TAKEN 2 11%<br />
PITCH PERFECT 26%<br />
SINISTER 6%<br />
CLOUD ATLAS 8%<br />
PARANORMAL ACTIVITY 4 49%<br />
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Industry<br />
In <strong>October</strong>, audiences want a<br />
scare, and Paranormal Activity<br />
couldn’t be happier to provide<br />
it: with nearly half of all the buzz<br />
for that month’s films, it’s on<br />
track to be another low-budget,<br />
big-reward hit for Paramount.<br />
Even the small Ethan Hawke<br />
thriller Sinister has cracked<br />
POS:NEG ONLINE BUZZ<br />
the top five most-talkedabout<br />
films, but look carefully<br />
and you’ll notice there’s one<br />
major <strong>October</strong> release missing:<br />
Frankenweenie. Here’s hoping<br />
Disney and Tim Burton step up<br />
their ad campaign before their<br />
zombie dog cartoon falls too far<br />
behind the pack.<br />
ONLINE FRENZY<br />
PITCH PERFECT 17:1<br />
CLOUD ATLAS 10:1<br />
TAKEN 7:1<br />
SINISTER 4:1<br />
PARANORMAL<br />
ACTIVITY 4<br />
3:1<br />
Divide these movies’ online buzz into positive<br />
versus negative comments, and the reshuffled<br />
top five shows that Universal may have a<br />
sleeper hit with its a capella comedy Pitch<br />
Perfect. Warner Bros.’ ambitious sci-fi mystery<br />
Cloud Atlas is also feeding into audiences’<br />
high hopes. With actors like Tom Hanks,<br />
Halle Berry, Hugh Grant and Susan Sarandon<br />
playing major roles, this could be a film to<br />
remember come Oscar season.<br />
1 THE LAST STAND<br />
2 SCARY MOVIE 5<br />
3 THE HANGOVER PART III<br />
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4<br />
5<br />
THE HUNGER GAMES:<br />
CATCHING FIRE<br />
THOR:<br />
THE DARK WORLD<br />
The good news is moviegoers are hyperpassionate<br />
about upcoming movies. These top<br />
five future releases were all among the top 10<br />
total most-buzzed-about films. But the bad<br />
news is every single one of these flicks isn’t set<br />
to be released until 2013. That doesn’t bode<br />
well for the <strong>2012</strong> big holiday hits, none of<br />
which made the list.<br />
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800 951 0600<br />
San Francisco<br />
www.mocins.com<br />
license #0589960<br />
OCTOBER <strong>2012</strong> BOXOFFICE PRO 3
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