INDUSTRY BRIEFS If you don’t offer you don’t have the tastiest popcorn in town – period. restored to life, honoring Show A Rama’s rich history while focusing on the industry’s bright future. The main event will be held at the Hilton Garden Inn convention center located in Independence, Missouri; however, other nearby locations will also be used for screenings and some meals. The convention will entail a two-day trade show, alternative content demonstrations and discussions, studio presentations, panel seminars, and entertaining and informative events. The convention’s primary focuses will be new technologies, alternative content and increasing audience attendance, as well as answering questions like these: We’ve gone digital—now what? How do small exhibitors make alternative content work? And how does my theater compete in the marketplace? The convention will allow NATO members to mingle with other exhibitors, studio executives, new technology providers and vendors in a casual, open convention setting. Many of the top vendors in the industry will be in attendance, and the smaller convention size allows exhibitors plenty of time to hear the details and watch demonstrations of the many products and services at the trade show. A discount will be given to national NATO and NATO of Kansas & Missouri who register for the full convention, and on the final night, the convention will host a themed, off-site charity fundraiser for Young Variety. For additional information regarding Show A Rama, please contact Jack Poessiger at (913) 649-2960. VUE ENTERTAINMENT HAS BECOME THE LARGEST cinema circuit in Europe equipped with Sony Digital Cinema 4K technology following the completion of its multimillion-pound rollout. The final installation took place at the Vue Cardiff and completed the update of 650 screens across 69 U.K. and Ireland cinemas. The completion heralds a new era for cinema exhibition and demonstrates Vue’s commitment to deliver the highest standards in cinema exhibition. The new projection capabilities are being communicated to consumers under the Breatht4King Sony Digital Cinema 4K brand, which enables films to be delivered in up to four times the number of pixels compared to a normal projector. For 3D films, Sony’s 4K projectors have an advanced dual-lens adapter system displaying left and right eye images on the screen simultaneously. Says Tim Richards, CEO of Vue Cinemas, “In partnership with Sony, we are thrilled to be able to offer a superior viewing experience for our customers up and down the country. Our Breatht4King Sony Digital 4K <strong>Pro</strong>jectors allow cinemagoers to experience all the action, suspense and drama at a new level, making the cinema experience even more immersive and memorable.” 13 delicious flavors including: Call Krystal at 866.328.7672 x225 krystal@kernelseasons.com SCREENVISION, IN ALLIANCE WITH MORE2SCREEN AND EAGLE ROCK, brought the iconic British rock band Queen to the big screen with the feature presentation of Hungarian Rhapsody: Queen Live in Budapest ‘86. Originally filmed on July 27, 1986, this Queen concert film was remastered for digital cinema in high definition with 5.1 surround sound and features many of the band’s most popular tracks, including “Bohemian Rhapsody,” “Crazy Little Thing Called Love,” “I Want to Break Free” and “We Are the Champions.” Part of the hugely successful Magic Tour, this concert is significant because it was the last time Queen toured with their late lead singer Freddie Mercury. It was also the largest stadium concert ever staged at the Népstadion in Budapest, in front of 80,000 ecstatic fans three years before the fall of the Berlin Wall. Using archive footage from rehearsals and interviews with the band in studio and on the road during the Magic Tour, this fascinating feature was specially created for this new cinema release. “We’re delighted that Queen fans across the world will finally have the chance to relive this amazing moment for the band. We knew a stadium concert in Budapest was ground-breaking but hadn’t quite anticipated what a historic night it would turn out to be,” say Queen’s Brian May and Roger Taylor. “The concert looks fantastic on the cinema screen in all its digitally remastered glory, and the documentary does a great job of setting the scene—it really was an extraordinary time in the band’s history.” 6 BOXOFFICE PRO OCTOBER <strong>2012</strong>
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