2011-2013 CATALOG - The Art Institutes

GENE DEVINE: DIGITAL PHOTOGRAPHY
DIGITAL PHOTOGRAPHY
BACHELOR OF ARTS - 180 CREDITS
TWELVE 11-WEEK QUARTERS, OR 132 WEEKS
The Digital Photography 12-quarter* bachelor’s
degree program is designed to prepare graduates
to pursue entry-level career opportunities in the
evolving field of photography. Compelling imagery
carries much of the emotional power in today’s visual
media, both print and electronic. This imagery is
most commonly photographic. Students in the Digital
Photography Bachelor of Arts degree program
must be creative, imaginative, and attentive to detail
as they prepare to enter the field. While building an
awareness of significance in visual style, students also
have the opportunity to develop core values based
in professional standards and practices and a skill set
with a solid technical and design foundation.
Students have the opportunity to explore the
principles of photographic design and the significance
of visual style in the commercial sector; study the
application of professional cameras, lenses, and
related processes—including small, medium, and
large formats—as they apply to commercial uses
such as editorial or advertising photography; and to
learn to use contemporary photographic imaging
equipment and software in industry related facilities.
Students graduate from the Digital Photography
program with the training and portfolio required to
pursue entry-level positions such as photographic
technician, photographer’s assistant, digitalimaging
artist, product or still-life photographer,
news-source editorial photographer, or photo
re-touch professional. They may work in studios,
advertising agencies, publishing houses, photo
labs or production companies, newspapers and
magazines, or as freelancers.
Objectives - upon completion of this program
graduates will be able to:
• demonstrate skill and expertise in the areas of digital
color management, digital asset management,
lighting, composition, and image manipulation.
• exhibit skill in HTML, Web, and video that supplement
and enhance photographic foundations.
• prove a sound knowledge of business
fundamentals, business operations, marketing,
communication, ethics, and professional behavior
needed by photographers.
• utilize numerous professional photographic formats
and associated technical equipment and software.
• display increased skills through the cultivation,
research, development, and execution of an
extensive body of photographic work.
* Based on a student taking an average of 15 credits
per quarter
THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG 13