2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
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ADVANCED ADVERTISING<br />
CAMPAIGN AD471<br />
3 Credits - Prerequisite: AD461 Intermediate<br />
Advertising Campaign<br />
Students research and develop a fully integrated<br />
advertising/promotional campaign. <strong>The</strong> student’s<br />
senior project documents, supports, and argues<br />
the rationale and effectiveness of the campaign in<br />
written form. Students prepare, present, and defend a<br />
graduate project suitable for a professional audience<br />
ADVANCED ADVERTISING<br />
COPYWRITING AD412<br />
3 Credits - Prerequisites: AD311 Advertising<br />
Copywriting, AD331 Advertising Scriptwriting<br />
Students will further sharpen skills needed to develop<br />
effective copywriting strategies and copy executions<br />
that successfully communicate creative marketing and<br />
advertising campaign themes across various types of<br />
media. Students will gain mastery of writing for both<br />
short and long-format copy, applying techniques<br />
learned to print, broadcast and digital media.<br />
ADVANCED ANIMATION<br />
DRAWING CA231<br />
3 Credits- Prerequisite: AR161 Life Drawing<br />
Building on basic skills, this course will begin to<br />
explore advanced techniques for life drawing,<br />
both human and animal. Characterization will be<br />
reviewed. <strong>The</strong> principles of mime and choreography<br />
will be employed as character studies, and character<br />
model sheets will be developed. Backgrounds,<br />
special effects, and other drawings for animations<br />
will be examined through a variety of media.<br />
ADVANCED AUTHORING IM340<br />
3 Credits - Prerequisite: IM240 Intermediate<br />
Authoring<br />
This course will build on the skills taught in the<br />
Intermediate Authoring class. Students will design<br />
professional quality interactive presentations using<br />
advanced-level scripting techniques, focusing on<br />
good user interface design and usability.<br />
ADVANCED<br />
COMMUNICATIONS COM401<br />
4 Credits (General Education) - Prerequisites: None<br />
<strong>The</strong> purpose of this course is to examine the<br />
theoretical and practical aspects involved<br />
in effective communication. <strong>The</strong> course will<br />
emphasize essential elements of communication<br />
in both personal and professional environments,<br />
as well as identify and analyze efficient oral and<br />
written delivery techniques.<br />
ADVANCED<br />
COMPUTER-AIDED DESIGN ID221<br />
3 Credits - Prerequisite: ID141 Computer-Aided Design<br />
<strong>The</strong> advanced uses and application of the computer<br />
in interior design are explored. Students are<br />
introduced to advanced AutoCAD 2D through<br />
lectures, demonstrations, and hands-on experience<br />
of the applications of two-dimensional drawing.<br />
ADVANCED CONSTRUCTION<br />
DOCUMENTS ID385<br />
3 Credits - Prerequisite: ID265 Fundamentals of<br />
Working Drawings<br />
This course provides the student with advanced<br />
development of a complete set of working<br />
drawings and specifications of a current or previous<br />
design project.<br />
ADVANCED DIGITAL<br />
CINEMATOGRAPHY DF241<br />
3 Credits - Prerequisite: DF221 Digital<br />
Cinematography<br />
This course employs various cinematic techniques<br />
covered in DF221 and explores advanced application.<br />
Assignments will cover the advanced principles of camera<br />
dynamics, lighting, composition, equipment, and theme.<br />
Students will explore current and evolving technologies.<br />
ADVANCED EDITING DF315<br />
3 Credits - Prerequisite: DF215 Intermediate Editing<br />
Focused on advanced editing systems and<br />
methods, this course enables students to process<br />
audio and video elements in media content and<br />
organize such content for total effect and final<br />
delivery. Students apply a comprehensive set<br />
of critical and evaluative skills to make sound<br />
judgment calls and sophisticated editing decisions.<br />
ADVANCED<br />
GAME PROTOTYPING GA431<br />
3 Credits - Prerequisite: GA421 Interactive Game<br />
Prototyping<br />
In this continuation of Interactive Game Prototyping,<br />
students will create and produce a stand-alone<br />
game prototype demonstrating game design<br />
principles acquired in preceding courses. <strong>The</strong><br />
culmination of course work results in students finetuning<br />
their designs, production, and collecting<br />
skills, as well as scripting and storyboarding.<br />
ADVANCED ILLUSTRATION GR242<br />
3 Credits - Prerequisites: CG131 Image<br />
Manipulation or Academic Director Approval<br />
This course will enhance illustrative skill by combining<br />
traditional illustration concepts with computer<br />
technology. An exploration of various techniques will<br />
enable the generation and manipulation of illustrated<br />
images for commercial applications.<br />
ADVANCED<br />
IMAGE MANIPULATION CG215<br />
3 Credits - Prerequisite: CG131 Image Manipulation<br />
This course is designed to further enhance the<br />
skills acquired in previous image manipulation and<br />
technology-based classes. Emphasis will be placed<br />
on advanced applications in the appropriate selection<br />
of variables for the project. Integration of programs to<br />
achieve a required product will also be emphasized.<br />
ADVANCED IMAGE MANIPULATION<br />
FOR ANIMATORS CG280<br />
3 Credits - Prerequisite: CG131 Image Manipulation<br />
This course is designed to further enhance the<br />
skills acquired in previous image manipulation and<br />
technology-based classes. Emphasis will be placed<br />
on advanced applications relevant to animators.<br />
Integration of programs and technology to achieve<br />
a required product will also be emphasized.<br />
ADVANCED LEVEL DESIGN GA311<br />
3 Credits - Prerequisite: GA310 Level Design<br />
Building on abilities gained in the Level Design<br />
course, students will create more intricate designs<br />
for levels, characters, objects, and weapons.<br />
Emphasis is on interesting game play and puzzles.<br />
ADVANCED LIFE DRAWING AR360<br />
3 Credits - Prerequisite: CA231 Advanced<br />
Animation Drawing<br />
This course deals with the advanced aspects of<br />
drawing in relation to the human figure. Through<br />
extended observation and application of the<br />
disciplines of line, form, shape, and the rendering<br />
of related color and value, critical interpretation<br />
of the human figure enhances life drawing and<br />
rendering skills.<br />
ADVANCED LIGHTING DF231<br />
3 Credits - Prerequisite: DF131 Fundamentals of Lighting<br />
In this course the student will study complex<br />
applications of lighting and the emotional values it<br />
creates in storytelling. <strong>The</strong> use of lighting to accent<br />
beauty, ugliness, suspense, or comedy will be analyzed<br />
and rehearsed. Lighting applications in special effects<br />
will also be explored and applied, as well as the<br />
advanced use of filtering and lens techniques.<br />
ADVANCED LIGHTING PH224<br />
3 Credits - Prerequisite: PH134 Lighting<br />
This course is a continuation of the Lighting course.<br />
<strong>The</strong>re is an emphasis on lighting for products<br />
and people in both the studio and on location.<br />
Students are introduced to the necessary and<br />
correct use of electronic flash and lighting tools.<br />
ADVANCED LIGHTING AND<br />
TEXTURING MA350<br />
3 Credits - Prerequisite: MA330 Advance Modeling<br />
and Animation<br />
In this course students will continue to develop<br />
lighting and texturing skills.<br />
ADVANCED MENU DESIGN CU325<br />
3 Credits - Prerequisite: CU225 Management by Menu<br />
Students in this course learn the fundamentals<br />
of menu design and layout and focus on the<br />
applications of menu mix, inventory efficiency,<br />
seasonality, and merchandising for foodservice<br />
operations. Menus are based on service styles and<br />
facilities restrictions are discussed.<br />
ADVANCED MODELING AND<br />
ANIMATION MA330<br />
3 Credits - Prerequisite: MA280 3D Animation II<br />
In this course, students transfer concepts learned in<br />
previous 3D classes to different 3D systems. Special<br />
topics in modeling and animation will be covered.<br />
Advanced lighting and texture mapping will be explored.<br />
ADVANCED PATISSERIE AND<br />
DISPLAY CAKES CU229<br />
6 Credits - Prerequisite: CU124 Introduction to<br />
Baking and Pastry Techniques<br />
This course explores the techniques of plated<br />
desserts and the theory behind building edible<br />
art for A la Carte service, competition or banquet<br />
functions. Methods and procedures for producing<br />
high quality specialty decorated cakes, as well as the<br />
design, assembly, and decorating of wedding cakes<br />
will be introduced.<br />
ADVANCED PROFESSIONAL<br />
DEVELOPMENT ID471<br />
3 Credits - Prerequisite: PD201 Fundamentals of Business<br />
This course offers further study of principles<br />
governing the business, legal, and contractual<br />
aspects of the interior design profession. Included<br />
are the professional organization factors, marketing<br />
in design services, as well as the option of working<br />
with a local designer and networking.<br />
THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong> 35