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2011-2013 CATALOG - The Art Institutes

2011-2013 CATALOG - The Art Institutes

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ADVANCED ADVERTISING<br />

CAMPAIGN AD471<br />

3 Credits - Prerequisite: AD461 Intermediate<br />

Advertising Campaign<br />

Students research and develop a fully integrated<br />

advertising/promotional campaign. <strong>The</strong> student’s<br />

senior project documents, supports, and argues<br />

the rationale and effectiveness of the campaign in<br />

written form. Students prepare, present, and defend a<br />

graduate project suitable for a professional audience<br />

ADVANCED ADVERTISING<br />

COPYWRITING AD412<br />

3 Credits - Prerequisites: AD311 Advertising<br />

Copywriting, AD331 Advertising Scriptwriting<br />

Students will further sharpen skills needed to develop<br />

effective copywriting strategies and copy executions<br />

that successfully communicate creative marketing and<br />

advertising campaign themes across various types of<br />

media. Students will gain mastery of writing for both<br />

short and long-format copy, applying techniques<br />

learned to print, broadcast and digital media.<br />

ADVANCED ANIMATION<br />

DRAWING CA231<br />

3 Credits- Prerequisite: AR161 Life Drawing<br />

Building on basic skills, this course will begin to<br />

explore advanced techniques for life drawing,<br />

both human and animal. Characterization will be<br />

reviewed. <strong>The</strong> principles of mime and choreography<br />

will be employed as character studies, and character<br />

model sheets will be developed. Backgrounds,<br />

special effects, and other drawings for animations<br />

will be examined through a variety of media.<br />

ADVANCED AUTHORING IM340<br />

3 Credits - Prerequisite: IM240 Intermediate<br />

Authoring<br />

This course will build on the skills taught in the<br />

Intermediate Authoring class. Students will design<br />

professional quality interactive presentations using<br />

advanced-level scripting techniques, focusing on<br />

good user interface design and usability.<br />

ADVANCED<br />

COMMUNICATIONS COM401<br />

4 Credits (General Education) - Prerequisites: None<br />

<strong>The</strong> purpose of this course is to examine the<br />

theoretical and practical aspects involved<br />

in effective communication. <strong>The</strong> course will<br />

emphasize essential elements of communication<br />

in both personal and professional environments,<br />

as well as identify and analyze efficient oral and<br />

written delivery techniques.<br />

ADVANCED<br />

COMPUTER-AIDED DESIGN ID221<br />

3 Credits - Prerequisite: ID141 Computer-Aided Design<br />

<strong>The</strong> advanced uses and application of the computer<br />

in interior design are explored. Students are<br />

introduced to advanced AutoCAD 2D through<br />

lectures, demonstrations, and hands-on experience<br />

of the applications of two-dimensional drawing.<br />

ADVANCED CONSTRUCTION<br />

DOCUMENTS ID385<br />

3 Credits - Prerequisite: ID265 Fundamentals of<br />

Working Drawings<br />

This course provides the student with advanced<br />

development of a complete set of working<br />

drawings and specifications of a current or previous<br />

design project.<br />

ADVANCED DIGITAL<br />

CINEMATOGRAPHY DF241<br />

3 Credits - Prerequisite: DF221 Digital<br />

Cinematography<br />

This course employs various cinematic techniques<br />

covered in DF221 and explores advanced application.<br />

Assignments will cover the advanced principles of camera<br />

dynamics, lighting, composition, equipment, and theme.<br />

Students will explore current and evolving technologies.<br />

ADVANCED EDITING DF315<br />

3 Credits - Prerequisite: DF215 Intermediate Editing<br />

Focused on advanced editing systems and<br />

methods, this course enables students to process<br />

audio and video elements in media content and<br />

organize such content for total effect and final<br />

delivery. Students apply a comprehensive set<br />

of critical and evaluative skills to make sound<br />

judgment calls and sophisticated editing decisions.<br />

ADVANCED<br />

GAME PROTOTYPING GA431<br />

3 Credits - Prerequisite: GA421 Interactive Game<br />

Prototyping<br />

In this continuation of Interactive Game Prototyping,<br />

students will create and produce a stand-alone<br />

game prototype demonstrating game design<br />

principles acquired in preceding courses. <strong>The</strong><br />

culmination of course work results in students finetuning<br />

their designs, production, and collecting<br />

skills, as well as scripting and storyboarding.<br />

ADVANCED ILLUSTRATION GR242<br />

3 Credits - Prerequisites: CG131 Image<br />

Manipulation or Academic Director Approval<br />

This course will enhance illustrative skill by combining<br />

traditional illustration concepts with computer<br />

technology. An exploration of various techniques will<br />

enable the generation and manipulation of illustrated<br />

images for commercial applications.<br />

ADVANCED<br />

IMAGE MANIPULATION CG215<br />

3 Credits - Prerequisite: CG131 Image Manipulation<br />

This course is designed to further enhance the<br />

skills acquired in previous image manipulation and<br />

technology-based classes. Emphasis will be placed<br />

on advanced applications in the appropriate selection<br />

of variables for the project. Integration of programs to<br />

achieve a required product will also be emphasized.<br />

ADVANCED IMAGE MANIPULATION<br />

FOR ANIMATORS CG280<br />

3 Credits - Prerequisite: CG131 Image Manipulation<br />

This course is designed to further enhance the<br />

skills acquired in previous image manipulation and<br />

technology-based classes. Emphasis will be placed<br />

on advanced applications relevant to animators.<br />

Integration of programs and technology to achieve<br />

a required product will also be emphasized.<br />

ADVANCED LEVEL DESIGN GA311<br />

3 Credits - Prerequisite: GA310 Level Design<br />

Building on abilities gained in the Level Design<br />

course, students will create more intricate designs<br />

for levels, characters, objects, and weapons.<br />

Emphasis is on interesting game play and puzzles.<br />

ADVANCED LIFE DRAWING AR360<br />

3 Credits - Prerequisite: CA231 Advanced<br />

Animation Drawing<br />

This course deals with the advanced aspects of<br />

drawing in relation to the human figure. Through<br />

extended observation and application of the<br />

disciplines of line, form, shape, and the rendering<br />

of related color and value, critical interpretation<br />

of the human figure enhances life drawing and<br />

rendering skills.<br />

ADVANCED LIGHTING DF231<br />

3 Credits - Prerequisite: DF131 Fundamentals of Lighting<br />

In this course the student will study complex<br />

applications of lighting and the emotional values it<br />

creates in storytelling. <strong>The</strong> use of lighting to accent<br />

beauty, ugliness, suspense, or comedy will be analyzed<br />

and rehearsed. Lighting applications in special effects<br />

will also be explored and applied, as well as the<br />

advanced use of filtering and lens techniques.<br />

ADVANCED LIGHTING PH224<br />

3 Credits - Prerequisite: PH134 Lighting<br />

This course is a continuation of the Lighting course.<br />

<strong>The</strong>re is an emphasis on lighting for products<br />

and people in both the studio and on location.<br />

Students are introduced to the necessary and<br />

correct use of electronic flash and lighting tools.<br />

ADVANCED LIGHTING AND<br />

TEXTURING MA350<br />

3 Credits - Prerequisite: MA330 Advance Modeling<br />

and Animation<br />

In this course students will continue to develop<br />

lighting and texturing skills.<br />

ADVANCED MENU DESIGN CU325<br />

3 Credits - Prerequisite: CU225 Management by Menu<br />

Students in this course learn the fundamentals<br />

of menu design and layout and focus on the<br />

applications of menu mix, inventory efficiency,<br />

seasonality, and merchandising for foodservice<br />

operations. Menus are based on service styles and<br />

facilities restrictions are discussed.<br />

ADVANCED MODELING AND<br />

ANIMATION MA330<br />

3 Credits - Prerequisite: MA280 3D Animation II<br />

In this course, students transfer concepts learned in<br />

previous 3D classes to different 3D systems. Special<br />

topics in modeling and animation will be covered.<br />

Advanced lighting and texture mapping will be explored.<br />

ADVANCED PATISSERIE AND<br />

DISPLAY CAKES CU229<br />

6 Credits - Prerequisite: CU124 Introduction to<br />

Baking and Pastry Techniques<br />

This course explores the techniques of plated<br />

desserts and the theory behind building edible<br />

art for A la Carte service, competition or banquet<br />

functions. Methods and procedures for producing<br />

high quality specialty decorated cakes, as well as the<br />

design, assembly, and decorating of wedding cakes<br />

will be introduced.<br />

ADVANCED PROFESSIONAL<br />

DEVELOPMENT ID471<br />

3 Credits - Prerequisite: PD201 Fundamentals of Business<br />

This course offers further study of principles<br />

governing the business, legal, and contractual<br />

aspects of the interior design profession. Included<br />

are the professional organization factors, marketing<br />

in design services, as well as the option of working<br />

with a local designer and networking.<br />

THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong> 35

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