2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
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MARSHAL UHLS: MEDIA ARTS & ANIMATION<br />
MEDIA ARTS<br />
& ANIMATION<br />
BACHELOR OF ARTS - 180 CREDITS<br />
TWELVE 11-WEEK QUARTERS, OR 132 WEEKS<br />
<strong>The</strong> 12-quarter* Media <strong>Art</strong>s & Animation bachelor’s<br />
degree program is designed to provide graduates<br />
with art, design, technical, business, and life skills<br />
needed to pursue an entry-level career in the<br />
animation and related media arts fields. <strong>The</strong> goal is<br />
accomplished through a focused curriculum based<br />
on industry validated outcomes.<br />
In recent years, the animation industry has<br />
experienced dynamic change. <strong>The</strong> art of<br />
animation has now moved into the technology age.<br />
But computer animation skills are only part of what<br />
the graduate needs. <strong>The</strong> <strong>Art</strong> Institute of Phoenix<br />
wants to create competitive graduates. Students<br />
in the Media <strong>Art</strong>s & Animation program are trained<br />
for entry-level positions in the animation industry<br />
through curricula that emphasize a range of job<br />
skills in traditional 2D and 3D animation. With a<br />
solid foundation in traditional art related skills and<br />
technology, graduates of the Media <strong>Art</strong>s & Animation<br />
program are prepared for an exciting entry-level<br />
career in the animation and media arts industry.<br />
Career opportunities for graduates of the Media <strong>Art</strong>s<br />
& Animation program represent a mixture of 2D, 3D,<br />
and production. Graduates are prepared to pursue<br />
entry-level jobs as 2D or 3D animators, 3D modelers,<br />
texture map/lighting artists, 2D artists (characters,<br />
environments, storyboards), or as motion graphics<br />
artists. Graduates may pursue entry-level jobs in<br />
the entertainment, broadcast television, game,<br />
architecture, corporate communication, legal and<br />
medical animation industries.<br />
Objectives - upon completion of this program,<br />
graduates will be able to:<br />
• demonstrate skill in 3D modeling that includes<br />
a variety of modeling techniques, lighting, and<br />
texture mapping skills.<br />
• demonstrate proficiency in animation including<br />
effective application of the 12 Principles of<br />
Animation, timing and weight, rigging, and<br />
camerawork.<br />
• produce an <strong>Art</strong> Process Book that demonstrates the<br />
application of learned concepts from traditional<br />
arts courses in the areas of life drawing, character<br />
development, concept art and storyboarding<br />
while showing process (concept to completion) on<br />
various projects.<br />
• demonstrate commitment to professionalism<br />
through effective self-marketing that includes the<br />
creation, assembly and presentation of portfolio<br />
elements that indicate a clear career focus.<br />
* Based on a student taking an average of 15 credits<br />
per quarter<br />
THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong> 17