2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
2011-2013 CATALOG - The Art Institutes
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COLLATERAL DESIGN GR331<br />
3 Credits - Prerequisite: GR271 Digital Grid Systems<br />
<strong>The</strong> role of graphic design in collateral materials<br />
will be examined and explored. <strong>The</strong> process of<br />
developing a unified advertising campaign involving<br />
multiple presentations and media will be emphasized.<br />
Brochures, direct mail, and informational materials<br />
will be produced in this course.<br />
COLLEGE ALGEBRA MAT104<br />
4 Credits (General Education) - Prerequisite:<br />
MAT002 Essentials of Math or satisfactory score on<br />
Institute placement exam<br />
This course includes the necessary skills to solve<br />
algebraic problems, graph algebraic functions, and<br />
simplify complex algebraic expressions.<br />
COLOR MANAGEMENT PH136<br />
3 Credits - Prerequisite: CG131 Image Manipulation<br />
Students examine and apply the techniques of digital<br />
color management to photographic production.<br />
Through assignments, students build and apply color<br />
profiles for input and output devices.<br />
COLOR THEORY AR181<br />
3 Credits - Prerequisite or Concurrent: AR111<br />
Fundamentals of Design<br />
<strong>The</strong> creative process is introduced using the visual<br />
elements of both additive and subtractive color and<br />
the basic principles of design. <strong>The</strong> psychological<br />
and cultural aspects of color will be examined<br />
in making appropriate design decisions. Color<br />
concepts used in a variety of disciplines will be<br />
explored. Students will be able to utilize the basic<br />
principles and elements of design theory as they<br />
apply to assigned projects.<br />
COMPOSITING I FX341<br />
3 Credits - Prerequisite: DM341 Media Compositing<br />
This course will explore various techniques to create<br />
and implement Computer Graphic Images (CGI)<br />
into live action. <strong>The</strong> course will explore various<br />
methods of compositing concepts to enhance and<br />
expand productivity. Emphasis will be placed on<br />
creating Computer Graphic (CG) environments and<br />
integrating elements into live action.<br />
COMPOSITING II FX431<br />
3 Credits - Prerequisite: FX341 Compositing I<br />
This course introduces students to the various<br />
methods of matching the motion shot on a live-action<br />
plate and applying that motion to a digital element.<br />
2D and 3D tracking methods will be introduced.<br />
This course will also introduce students to morphing<br />
technology and methods by which elements can be<br />
seamlessly blended together within the frame.<br />
COMPUTER 3D ARCHITECTURAL<br />
MODELING ID245<br />
3 Credits - Prerequisite: ID221 Advanced Computer-<br />
Aided Design<br />
<strong>The</strong> uses and influences of the computer in interior<br />
design are explored. Students will advance to<br />
three-dimensional systems through lectures,<br />
demonstrations, and hands-on experience of the<br />
application of three-dimensional drawing.<br />
COMPUTER-AIDED DESIGN ID141<br />
3 Credits - Prerequisite: ID111 Drafting<br />
<strong>The</strong> uses and influences of the computer in interior<br />
design are explored. Students are introduced to<br />
AutoCAD 2D through lectures, demonstrations, and<br />
hands-on experience of the applications of twodimensional<br />
drawing.<br />
COMPUTER RENDERING ID321<br />
3 Credits - Prerequisite: ID245 Computer 3D<br />
Architectural Modeling<br />
Using a variety of computer software programs,<br />
students will gain skills in applying computersimulated<br />
materials and finishes to projects to<br />
produce professional presentations.<br />
CONCEPTS IN MOTION<br />
DESIGN IM241<br />
3 Credits - Prerequisite: IM220 Introduction to Authoring<br />
This course is an introduction to motion design,<br />
concepts, and techniques. Students create<br />
interactive motion using basic principles of design for<br />
timeline-based media.<br />
CONCEPTUAL<br />
STORYTELLING MA210<br />
3 Credits - Prerequisite: None<br />
<strong>The</strong> course is an introduction to storytelling and<br />
the components of story. <strong>The</strong> goal is to develop<br />
storytelling skills and an understanding of story form.<br />
CONSUMER BEHAVIOR AD451<br />
3 Credits - Prerequisite: AD321 Principles of<br />
Marketing Research<br />
This course examines the cultural, social, and<br />
individual variables involved in consumer behavior.<br />
Persuasive techniques are also examined. Among<br />
the topics covered are framing effect, emotional<br />
hot buttons, mass appeal, snob appeal, subliminal<br />
messages, and the bandwagon effect. Students use<br />
various media to learn to use predictable consumer<br />
behavior and conditions to achieve a desired effect<br />
on an audience.<br />
CONVERSATIONAL FRENCH HUM220<br />
4 Credits (General Education) - Prerequisites: None<br />
This conversational course introduces students to<br />
French sounds and letters with emphasis placed on<br />
pronunciation, vocabulary acquisition, basic<br />
grammar concepts, and the beginnings of an<br />
understanding of the French-speaking communities<br />
in Francophone countries. Highly integrated<br />
sections of the program, including audio, video, and<br />
computer technology, provide many opportunities<br />
to develop listening, speaking, reading, and writing<br />
skills in situations relevant to students’ lives.<br />
CONVERSATIONAL<br />
JAPANESE HUM225<br />
4 Credits (General Education) - Prerequisites: None<br />
This conversational course introduces students to<br />
Japanese sounds and characters, with emphasis<br />
placed on pronunciation, vocabulary acquisition,<br />
basic grammar concepts, and the beginnings of an<br />
understanding of the Japanese language and culture.<br />
Highly integrated sections of the program, including<br />
audio, video, and computer technology, provide many<br />
opportunities to develop listening, speaking, reading,<br />
and writing skills in situations relevant to students’ lives.<br />
CORPORATE DESIGN ID331<br />
3 Credits - Prerequisite: ID271 Design Development-<br />
Commercial Design<br />
This course is a study of a comprehensive synthesis<br />
of problem identification, research, programming,<br />
preliminary design, and design development in the<br />
solution of complex, upscale, commercial interior<br />
design problems. Studio work simulates actual<br />
conditions as closely as possible. Team projects involve<br />
time management and self-generated work schedules.<br />
CORPORATE IDENTITY GR441<br />
3 Credits - Prerequisite: GR271 Digital Grid Systems<br />
<strong>The</strong> role of graphic design in corporate identity will<br />
be the focus of this course. An analysis of corporate<br />
objectives and practical applications will be the<br />
basis for developing a structured corporate image<br />
system including logo design and other business<br />
communication needs.<br />
CORPORATE/INDUSTRIAL<br />
PHOTOGRAPHY PH346<br />
3 Credits - Prerequisite: PH142 History of Photography<br />
Students explore the special needs and challenges<br />
of the corporate and industrial photographer<br />
through a variety of assignments. Students shoot<br />
and produce assignments related to annual reports<br />
that will include executive portraiture, corporateevents,<br />
architectural, and product photography.<br />
COST AND<br />
LINE SPECIFICATIONS FM220<br />
3 Credits - Prerequisite: None<br />
Develop costing and industry specifications and<br />
standards for given products. Production methods,<br />
materials, and labor are analyzed to develop<br />
product costs.<br />
COSTUME HISTORY FM114<br />
3 Credits - Prerequisite: None<br />
This course covers historical, national, and cultural<br />
themes in costume and fashion from ancient to<br />
modern times.<br />
COSTUME HISTORY II FM124<br />
3 Credits - Prerequisite: FM114 Costume History<br />
This course covers historical, national, and cultural<br />
themes in costume and fashion from the late 19th<br />
century to the present.<br />
CREATIVE PHOTOGRAPHY AR231<br />
3 Credits - Prerequisite: AR131 Principles of Photography<br />
This course addresses technical and conceptual<br />
concepts in relation to contemporary photography.<br />
Students experiment with a variety of lighting<br />
techniques, digital solutions, and conceptual<br />
approaches in order to create visually compelling<br />
photographs. <strong>The</strong> collaborative relationship between<br />
the art director and photographer is also explored.<br />
This course does not include darkroom experience;<br />
the images are finalized digitally.<br />
CREATIVE PRESENTATION<br />
TECHNIQUES AD271<br />
3 Credits - Prerequisite: COM201 Effective Speaking<br />
Students will begin to develop skills needed for<br />
effective presentations that evoke appropriate<br />
emotion and persuade audiences to take action.<br />
Crafting and delivering both prepared and<br />
extemporaneous messages to alternative audiences<br />
will be explored through visual and oral presentation<br />
techniques. <strong>The</strong> use of current technology and<br />
attributes will also be discussed. Oral, written and<br />
video critiques will be used to correct and perfect<br />
presentation style.<br />
CREATIVE WRITING-FICTION ENG402<br />
4 Credits (General Education) - Prerequisites: None<br />
This course will offer students the opportunity<br />
to explore the essential steps involved in writing,<br />
revising, and presenting their own fiction. In<br />
addition, students will be reading and critiquing the<br />
work of both their peers and professional writers.<br />
THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong>