2011-2013 CATALOG - The Art Institutes

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DIGITAL DESIGN AND
MOTION MA295
3 Credits - Prerequisite: CG131 Image Manipulation
This course provides students a comprehensive
foundation in a vector-based environment that
facilitates the integration of graphics, animation,
text, video, audio, and interactive Web content.
Students will explore the role of pre-production
planning and output considerations in the
production of projects based on client criteria.
DIGITAL GRID SYSTEMS GR271
3 Credits - Prerequisites: CG141 Digital Typography,
GR221 Digital Layout, CG131 Image Manipulation
This course studies modern computer and pre-press
techniques. Students will be able to successfully
integrate graphics software for reproduction purposes.
DIGITAL INK AND PAINT MA340
3 Credits - Prerequisites: CG131 Image
Manipulation, MA220 2D Animation
This is course is an introduction to the computer as
an ink and paint media for animation. Basics of
scanning, clean up, ink and paint, and camera usage
will be explored.
DIGITAL LAYOUT GR221
3 Credits - Prerequisites: CG135 Traditional
Typography or Academic Director approval
Traditional and electronic designs are utilized in
exploration of graphic solutions. Graphic elements
including typography, simplified imagery, and
abstract shapes will be utilized to quickly visualize
comparisons, convey instructions, or clarify data.
DIGITAL MATTE FX241
3 Credits - Prerequisite: FX211 Matte Painting
Utilizing various painting and compositing packages,
students will learn the principles of rotoscoping and
digital painting as applied to rig removal, special
effects, and background elements.
DIGITAL PHOTOGRAPHIC
PORTFOLIO PH446
3 Credits - Prerequisites: GR422 Digital Portfolio
This course focuses on the individual student’s
digital presence in the market place. Utilizing
skills from prior courses, students will explore and
develop their digital portfolio while focusing on
developing a style, area of specialization, marketing
strategy, unique selling advantage, and digital
presentation formats.
DIGITAL PORTFOLIO GR422
3 Credits - Prerequisite: CG233 Design for
Interactive Media
This course will guide students through the process of
compiling their work into a final interactive portfolio. This
course will also stress the importance of professional
development and help the student obtain the necessary
completion of the initial job search requirements.
DIGITAL PRE-PRESS GR281
3 Credits - Prerequisite: GR271 Digital Grid Systems
This course will provide advanced training in
electronic pre-press. An examination of specific
processes, software applications, and output devices
will culminate in the latest preparation methods for
commercial reproduction.
DIGITAL TYPOGRAPHY CG141
3 Credits - Prerequisites: AR111 Fundamentals of
Design or Academic Director approval
Students work with computer-generated type in
design applications. Typefaces, type arrangements,
and typographic trends are used in the realization of
these design solutions.
DIGITAL VISUAL
COMPOSITION IM223
3 Credits - Prerequisites: AR111 Fundamentals of Design
This course introduces students to the fundamental
terminology, concepts, and techniques of digital
visual composition for both static and moving
images. Instruction is given on basic techniques of
production, including digital still camera, as well
as camcorder orientation, lighting, set-up, and
operation. It focuses on the principles of using color,
composition, lighting, and other techniques for
overall thematic and visual effects of moving and
static images.
DIRECTING TECHNIQUE DF325
3 Credits - Prerequisite: DM321 Directing Theory
This course exposes students to the functions and
responsibilities of a director as they relate to the
pre-visualization processes and the fundamentals
and techniques of translating them to the screen.
DIRECTING THEORY DM321
3 Credits - Prerequisites: None
This course exposes students to the functions
and responsibilities of a director, and it helps
them understand the process of reading a script,
conceiving a vision, and communicating it to the
cast and crew.
DOCUMENTARY
PRODUCTION DF321
3 Credits - Prerequisite: DF251 Electronic Field Production
This course challenges students to produce
documentary style video presentations utilizing
research, writing, storyboard, production, and post
production skills particular to the documentary
genre of film making. Students are expected
to work in teams of three or more and develop
a documentary style video presentation from
conception to completion.
DRAFTING ID111
3 Credits - Prerequisite: MAT002 Essentials of Math
or satisfactory score on Institute placement exam
This course is an introduction to basic drafting
techniques, terminology, and symbols used in
design. After having examined the language, tools,
and techniques, the students learn to communicate
relevant information through orthographic drafting.
Dimension, scale, lettering, plans, elevations,
sections, details, and graphic symbols are primary
elements of this course.
DYNAMICS OF MASS
COMMUNICATION AD221
3 Credits - Prerequisite: None
This course explores the theory and application of
the new media environment that is currently taking
shape. Students are introduced to the major forms
of mass communication, including television, radio,
books, newspapers, magazines, the recording
industry, the film industry, the Internet, and more.
Students examine a model of mass communications
and analyze its application to technology. The
course also highlights the interrelationships among
the media industries.
E-BUSINESS AND MARKETING AD361
3 Credits - Prerequisite: AD321 Principles of Market Research
Students develop an understanding of e-business,
including choosing domain names, media
techniques, online monetary transactions, Internet
security, and more. Marketing, legal, ethical, social,
and global issues are also covered.
E-LEARNING APPLICATIONS IM451
3 Credits - Prerequisite: IM450 E-Learning Design
Through the course, students are introduced to and
gain experience in the development, application,
and evaluation of effective e-learning programs. The
course builds on the E-learning Design course, and
focuses on options for delivering e-learning systems,
and production and launch of e-learning applications.
Students design, build, evaluate, and revise
instructional applications using industry standard
delivery systems.
E-LEARNING DESIGN IM450
3 Credits - Prerequisites: IM430 Designing for
Dynamic Web Sites, IM441 Interactive Motion Scripting
This course will introduce students to the principles
of instructional design as applied to e-learning. Skill
development will include goal analysis, performance
objective writing, instructional strategies, and
instructional materials creation.
ECONOMICS SBS231
4 Credits (General Education) - Prerequisite: None
This course provides an introduction to the principles
of economics, emphasizing an analysis of the economy
as a whole. Interrelationships among the consumer,
business, and government sectors are explored from
American and international economic perspectives.
EDITORIAL PHOTOGRAPHY PH226
3 Credits - Prerequisite: PH144 Photojournalism
Students practice photographing people featured in
advertising and editorial layouts. Topics include the
fields of fashion, advertising design, and marketing.
There is a concentration on editorial portraits
through completion of studio location projects.
EFFECTIVE SPEAKING COM201
4 Credits (General Education) - Prerequisites: None
Students will learn how to communicate their
ideas effectively to others through visual and oral
presentations. Students will learn how to present
and assimilate information logically and effectively,
using available resources and demonstrating
professional performance.
ELECTRONIC FIELD
PRODUCTION DF251
3 Credits - Prerequisite: DF215 Intermediate Editing
In this course, students create a video from the idea
phase to the final edited master. Special emphasis is
placed on defining the roles of the production team
and on the execution of tasks through completion
of a final project. Aesthetic and utilitarian lighting
techniques specific to various media are compared
and contrasted. Students learn the fundamental skills
required to make appropriate lighting choices under
a variety of field conditions.
ENGLISH I ENG100
4 credits (General Education) - Prerequisite:
ENG001 Essentials of Composition or satisfactory
score on Institute placement exam English I
introduces students to the research process and
to college-level writing as a process of developing
and supporting a thesis in an organized essay.
This course emphasizes the use of a variety of
rhetorical modes, appropriate diction and language,
reading and responding to the writing of others
and observing the conventions of Standard English
including spelling, punctuation, grammar, and citing
sources. APA style documentation is emphasized.
THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG