2011-2013 CATALOG - The Art Institutes

26
FASHION MARKETING
L e c t u r e H r s .
L a b H r s .
C o n t a c t H r s .
AD211 Fundamentals of Advertising◊ 22 22 44 3 11
AD321 Principles of Market Research◊ 22 22 44 3 11
AD391 Public Relations◊ 22 22 44 3 11
AD421 Global Business and Marketing ◊ 22 22 44 3 11
AD451 Consumer Behavior◊ 22 22 44 3 11
AR111 Fundamentals of Design 22 22 44 3 11
AR131 Principles of Photography 22 22 44 3 11
AR181 Color Theory 22 22 44 3 11
CG131 Image Manipulation 22 22 44 3 11
CG141 Digital Typography 22 22 44 3 11
COM201 Effective Speaking** 44 0 44 4 11
ENG100 English I** 44 0 44 4 11
ENG200 English II** 44 0 44 4 11
FA107 Art History** 44 0 44 4 11
FM100 Survey of the Fashion Industry◊ 22 22 44 3 11
FM111 Trends and Concepts in Apparel◊ 22 22 44 3 11
FM114 Costume History◊ 22 22 44 3 11
FM124 Costume History II◊ 22 22 44 3 11
FM203 Marketing Seminar◊ 22 22 44 3 11
FM211 Textiles◊ 22 22 44 3 11
FM215 Fashion Concepting◊ 22 22 44 3 11
FM220 Cost and Line Specifications◊ 22 22 44 3 11
FM221 Marketing Development◊ 22 22 44 3 11
FM224 Visual Techniques and Design I◊ 22 22 44 3 11
FM250 Apparel Evaluation and Construction◊ 22 22 44 3 11
FM260 Retail Buying I◊ 22 22 44 3 11
FM301 Inventory and Stock Control◊ 22 22 44 3 11
FM303 Human Resources Management◊ 22 22 44 3 11
FM313 Psychology of Dress◊ 22 22 44 3 11
FM324 Visual Techniques and Design II◊ 22 22 44 3 11
FM332 In-House Promotions◊ 22 22 44 3 11
FM334 Professional Selling◊ 22 22 44 3 11
FM340 Home Furnishings Marketing◊ 22 22 44 3 11
FM350 Entrepreneurship◊ 22 22 44 3 11
FM355 Accessories◊ 22 22 44 3 11
FM360 Retail Buying II◊ 22 22 44 3 11
FM400 Product Development◊ 22 22 44 3 11
FM401 Catalog Development◊ 22 22 44 3 11
FM402 Retail Store Management◊ 22 22 44 3 11
FM450 Special Topics in Fashion Marketing◊ 22 22 44 3 11
FM490 Future Trends in Fashion Marketing++ 22 22 44 3 11
GE490 General Education Capstone** 0 44 44 2 11
HUM101 Critical Thinking** 44 0 44 4 11
HUM102 Philosophy and Ethics** 44 0 44 4 11
MW125 Fundamentals of Marketing◊ 22 22 44 3 11
PD201 Fundamentals of Business 22 22 44 3 11
PD390 Business Communications 22 22 44 3 11
PD405 Project Preparation◊ 22 22 44 3 11
PD420 Portfolio◊ 22 22 44 3 11
Humanities/Fine Arts Elective** 44 0 44 4 11
Social/Behavioral Science Elective** 44 0 44 4 11
Math/Computer Science Elective** 44 0 44 4 11
Science Elective** 44 0 44 4 11
Humanities/Fine Arts Elective or Social/Behavioral Science Elective** 44 0 44 4 11
Math/Computer Science Elective** 44 0 44 4 11
English/Communications Elective** 44 0 44 4 11
Totals without Externship Elective 1496 968 2464 180 132
Totals with Externship Elective 1474 946 2510 180 132
C r e d i t s
# W e e k s
◊Area of Concentration;
**General Education
++ Program Electives
Typical Course Sequence-Subject
to change without notice at the
discretion of the school
The Fashion Marketing bachelor’s
degree program approved for
Veterans G.I. Bill Education
Benefits.
++FM490 Future Trends in Fashion
Marketing can be replaced with
optional EX400 Externship.
THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG