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2011-2013 CATALOG - The Art Institutes

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FASHION MARKETING<br />

BACHELOR OF ARTS - 180 CREDITS<br />

TWELVE 11-WEEK QUARTERS, OR 132 WEEKS<br />

<strong>The</strong> Fashion Marketing 12-quarter* bachelor’s degree<br />

program is designed to prepare graduates for<br />

entry-level career opportunities in retail, marketing,<br />

and merchandising apparel and related products.<br />

<strong>The</strong> program is designed to emphasize innovation<br />

and creativity with professional skills and technical<br />

knowledge necessary for entry into the apparel, retail,<br />

and marketing industry.<br />

Fashion Marketing students have an opportunity to<br />

acquire in-depth knowledge of the apparel industry<br />

and fashion cycles. Course work in fashion history<br />

and design, manufacturing, and sales provide a<br />

foundation in the evolution of the apparel industry.<br />

Students have the opportunity to explore consumer<br />

behavior and its role in driving fashion trends and<br />

purchasing patterns. Additionally, students can<br />

advance their skills in visual display design, catalog<br />

design, marketing, and advertising as well as<br />

business development and management.<br />

Students graduate from the Fashion Marketing<br />

program with the training and portfolio required for an<br />

entry-level position in retail management, marketing<br />

and promotions, retail buying, product development,<br />

fashion event coordination, manufacturing, visual<br />

merchandising, and distribution outlets within the<br />

fashion industry.<br />

Objectives - upon completion of this program<br />

graduates will have:<br />

• Purpose/<strong>The</strong>sis Content: the ability to gather<br />

and produce materials that deliver a meaningful<br />

message which is supported by analysis, data and<br />

visual elements to capture the purpose of the<br />

content being presented.<br />

• Overall Visual Presentation: apply industry<br />

knowledge and critical thinking skills to describe<br />

and develop key elements of effective fashion<br />

marketing problems and solutions using the<br />

language and concepts of the profession.<br />

• <strong>The</strong>ory: the ability to effectively use aesthetic<br />

and visual concepts within the fashion industry to<br />

effectively deliver visual marketing communication<br />

strategy and business plan.<br />

• Critical Thinking: articulate and apply the<br />

professional standards of the industry through<br />

a demonstration of their ability to relate fashion<br />

and marketing techniques along with visual<br />

communication skills to client-driven projects.<br />

* Based on a student taking an average of 15 credits<br />

per quarter<br />

THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong> 25

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