2011-2013 CATALOG - The Art Institutes

GENE DEVINE: DIGITAL PHOTOGRAPHY
GRAPHIC DESIGN
ASSOCIATE OF APPLIED SCIENCE DEGREE—90 CREDITS
SIX 11-WEEK QUARTERS OR 66 WEEKS
The 6-quarter* associate’s degree program offers
students an opportunity to work with talented,
experienced instructors to learn the fundamentals of
Graphic Design and production. One of today’s primary
methods of communication, Graphic Design has also
become an exciting business that continues to grow
and present new opportunities to creative people.
Students study two- and three-dimensional design,
marketing, and media design. They explore color
theory, visual composition, typography, information
graphics, electronic and print production processes,
and business as it relates to the graphic arts. Students
can also learn to use computer illustration, image
manipulation, web layout and programming, and
page layout programs to master design skills.
Graphic Design students also have an opportunity
to learn the skills to write effective résumés and
conduct successful job interviews. They graduate
with a professional portfolio to show potential
employers and are prepared to join the industry in
entry-level positions in fields such as advertising,
publishing, television and motion pictures,
architecture, and education.
Objectives - upon completion of this program
graduates will have:
• Technical Expertise: vector graphics, image
manipulation, page layout, and website layout and
design (if viewable at the portfolio review).
• Design/Graphics: continuity, conceptual,
demographic considerations, style, composition,
typography, craftsmanship.
• Design Process, Color Use, and Production:
research, thumbnail sketches, roughs, design
execution, color use, craftsmanship.
• Presentation/Career: Presentation, portfolio, career
focus, communication skills.
* Based on a student taking an average of 15 credits
per quarter
THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG 7