2011-2013 CATALOG - The Art Institutes

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4 ADVERTISING L e c t u r e H r s . L a b H r s . C o n t a c t H r s . AD130 Creative and Strategic Planning◊ 22 22 44 3 11 AD150 Conceptual Thinking◊ 22 22 44 3 11 AD211 Fundamentals of Advertising◊ 22 22 44 3 11 AD221 Dynamics of Mass Communication◊ 22 22 44 3 11 AD271 Creative Presentation Techniques ◊ 22 22 44 3 11 AD311 Advertising Copywriting◊ 22 22 44 3 11 AD321 Principles of Market Research◊ 22 22 44 3 11 AD331 Advertising Scriptwriting◊ 22 22 44 3 11 AD341 Brand Strategy and Marketing◊ 22 22 44 3 11 AD351 Art Direction and the Creative Process◊ 22 22 44 3 11 AD361 E-Business and Marketing◊ 22 22 44 3 11 AD370 Advertising Media Production◊ 22 22 44 3 11 AD391 Public Relations◊ 22 22 44 3 11 AD400 Advanced Advertising Copywriting◊ 22 22 44 3 11 AD401 Media Planning and Buying◊ 22 22 44 3 11 AD411 Advertising Sales and Ratings◊ 22 22 44 3 11 AD431 Introduction to Advertising Campaign◊ 22 22 44 3 11 AD441 Account Management++ 22 22 44 3 11 AD451 Consumer Behavior◊ 22 22 44 3 11 AD461 Intermediate Advertising Campaign◊ 22 22 44 3 11 AD471 Advanced Advertising Campaign◊ 22 22 44 3 11 AR101 Fundamentals of Drawing 22 22 44 3 11 AR111 Fundamentals of Design 22 22 44 3 11 AR131 Principles of Photography 22 22 44 3 11 AR181 Color Theory 22 22 44 3 11 CG131 Image Manipulation◊ 22 22 44 3 11 CG135 Traditional Typography◊ 22 22 44 3 11 CG141 Digital Typography◊ 22 22 44 3 11 CG233 Design for Interactive Media◊ 22 22 44 3 11 COM201 Effective Speaking** 44 0 44 4 11 ENG100 English I** 44 0 44 4 11 ENG200 English II** 44 0 44 4 11 FA107 Art History** 44 0 44 4 11 GE490 General Education Capstone** 0 44 44 2 11 GR112 Layout Design◊ 22 22 44 3 11 GR212 Print Production◊ 22 22 44 3 11 GR221 Digital Layout◊ 22 22 44 3 11 GR241 Advertising Concepts◊ 22 22 44 3 11 GR341 Ad Design◊ 22 22 44 3 11 HUM101 Critical Thinking** 44 0 44 4 11 HUM102 Philosophy and Ethics** 44 0 44 4 11 MA295 Digital Design and Motion◊ 22 22 44 3 11 MW125 Fundamentals of Marketing◊ 22 22 44 3 11 PD201 Fundamentals of Business◊ 22 22 44 3 11 PD320 Media Business Law◊ 22 22 44 3 11 PD390 Business Communications◊ 22 22 44 3 11 PD405 Project Preparation 22 22 44 3 11 PD420 Portfolio 22 22 44 3 11 WS110 Web Page Scripting 22 22 44 3 11 Humanities/ Fine Arts Elective** 44 0 44 4 11 Social/Behavioral Science Elective** 44 0 44 4 11 Math/Computer Science Elective** 44 0 44 4 11 Science Elective** 44 0 44 4 11 Humanities/Fine Arts or Social/Behavioral Science Elective** 44 0 44 4 11 Math/Computer Science Elective** 44 0 44 4 11 English/Communications Elective** 44 0 44 4 11 Totals without Externship Elective 1496 968 2464 180 132 Totals with Externship Elective 1474 946 2510 180 132 C r e d i t s # W e e k s ◊Area of Concentration; **General Education ++ Program Electives Typical Course Sequence-Subject to change without notice at the discretion of the school The Advertising bachelor’s degree program approved for Veterans G.I. Bill Education Benefits. ++AD441 Account Management can be replaced with optional EX400 Externship. THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG
GENE DEVINE: DIGITAL PHOTOGRAPHY GRAPHIC DESIGN BACHELOR OF ARTS - 180 CREDITS TWELVE 11-WEEK QUARTERS, OR 132 WEEKS Students in the 12-quarter* Graphic Design bachelor’s degree program have an opportunity to expand on theory, practice and process, while developing skills in creative problem solving. This program is designed to establish a strong foundation in traditional design and computer skills, and then builds advanced competence in the application of the skills. Students have an opportunity to learn to couple their creativity with sound business skills necessary for competitive business environments. They can learn to initiate, manage, produce, and deliver effective design concepts. Students study two- and three-dimensional design, marketing, and media design. They explore color theory, visual composition, typography, information graphics, digital and print production processes, and law as it relates to the graphic arts. Students also have an opportunity to learn to use computer illustration, image manipulation, web layout and programming, and page layout programs to master design skills. Graphic Design students can also learn the skills to write effective résumés and conduct successful job interviews. They graduate with a professional portfolio to show potential employers and are prepared to join the industry in entry-level positions in fields such as advertising, business communication, publishing, and education. For graphic designers, exciting challenges never end; they work on projects like corporate identity programs, consumer package designs, annual reports, exhibition materials, direct mail literature, brochures, manuals, catalogs, and interactive presentations. They create company logos, business cards and stationery, letterheads, print advertisements, magazine and CD covers, posters, signs, and billboards. Objectives - upon completion of this program graduates will have: • Technical Expertise: vector graphics, image manipulation, page layout, and website layout and design (if viewable at the portfolio review). • Design/Graphics: continuity, conceptual, demographic considerations, style, composition, typography, craftsmanship. • Design Process, Color Use, and Production: research, thumbnail sketches, roughs, design execution, color use, craftsmanship. • Theory: apply design theory to solve specific graphic design problems. • Presentation/Career: Presentation, portfolio, career focus, communication skills. * Based on a student taking an average of 15 credits per quarter THE ART INSTITUTE OF PHOENIX 2011-2013 COURSE CATALOG 5
Page 1 and 2: CREDITS // HOURS CREDITS // HOURS 2
Page 3 and 4: LICENSING, ACCREDITATION, MEMBERSHI
Page 5: GENE DEVINE: DIGITAL PHOTOGRAPHY AD
Page 9 and 10: GENE DEVINE: DIGITAL PHOTOGRAPHY GR
Page 11 and 12: The 12-quarter* bachelor’s degree
Page 13 and 14: DIGITAL FILMMAKING & VIDEO PRODUCTI
Page 15 and 16: GENE DEVINE: DIGITAL PHOTOGRAPHY DI
Page 17 and 18: GAME ART & DESIGN BACHELOR OF ARTS
Page 19 and 20: MARSHAL UHLS: MEDIA ARTS & ANIMATIO
Page 21 and 22: ZAN BERGERAN: DIGITAL PHOTOGRAPHY V
Page 23 and 24: MICHAEL BRENNER: MEDIA ARTS & ANIMA
Page 25 and 26: WEB DESIGN & INTERACTIVE MEDIA BACH
Page 27 and 28: FASHION MARKETING BACHELOR OF ARTS
Page 29 and 30: RICHARD WELLINGTON: DIGITAL PHOTOGR
Page 35 and 36: GENERAL EDUCATION ELECTIVES General
Page 37 and 38: ADVANCED ADVERTISING CAMPAIGN AD471
Page 39 and 40: AUDIO FOR INTERACTIVE DESIGN IM243
Page 41 and 42: CRITICAL THINKING HUM101 4 Credits
Page 43 and 44: ENGLISH II ENG200 4 credits (Genera
Page 45 and 46: GENERAL EDUCATION CAPSTONE GE490 2
Page 47 and 48: INTERACTIVE VISUAL DESIGN FX391 3 C
Page 49 and 50: MATERIALS AND ESTIMATES ID281 3 Cre
Page 51 and 52: PRINCIPLES OF 3D MODELING MA115 3 C
Page 53 and 54: SOFTWARE DEVELOPMENT FOR GAME AND A
Page 55 and 56: WORLD CIVILIZATIONS II SBS312 4 Cre
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Admissions Requirements for Returni
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However, the fact that a school is
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• Students may drop/add classes d
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THE ART INSTITUTES SCHOLARSHIPS FOR
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FEDERAL PELL GRANT: Description: El
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ACADEMIC ASSISTANCE Developmental S
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Term GPA Honors Designations 4.0 Pr
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Deans of Academic Affairs are respo
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The Art Institute of Phoenix also r
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conducted by an individual who does
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6. Expulsion: The student will be e
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1. Complainants are encouraged to f
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ADMINISTRATION & STAFF LISTING EXEC
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W. Peoria Ave 17 W. Dunlap Ave N. 1
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2011-2013 CATALOG - The Art Institutes

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