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2011-2013 CATALOG - The Art Institutes

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WEB DESIGN &<br />

INTERACTIVE MEDIA<br />

BACHELOR OF ARTS - 180 CREDITS<br />

TWELVE 11-WEEK QUARTERS, OR 132 WEEKS<br />

Web Design & Interactive Media 12-quarter*<br />

bachelor’s degree program offers a user-centered<br />

design program in which competencies are focused<br />

on creative and innovative technology solutions<br />

across various media platforms. From interfaces for<br />

wireless devices and e-learning solutions to highend<br />

dynamic Web sites and rich media experiences,<br />

students will have the opportunity to discover and<br />

embrace trends in the ever-evolving field of Web<br />

Design & Interactive Media.<br />

<strong>The</strong> program is designed to provide a comprehensive<br />

foundation of design skills with an emphasis on<br />

dynamic interactivity. <strong>The</strong> program is also designed<br />

to provide a comprehensive design foundation<br />

focused on a broad range of design skills combined<br />

with business strategies and creative interactive<br />

technology solutions. <strong>The</strong> competencies include skills<br />

in user interface design, interaction design, visual<br />

design, rich media design, web site design, dynamic<br />

content design, and information design. Web Design<br />

& Interactive Media prepares graduates for entrylevel<br />

positions leading to careers such as interactive<br />

designer, experience designer, web designer, rich<br />

media producer, project coordinator, and interactive<br />

content developer.<br />

Objectives - upon completion of this program,<br />

graduates will be able to:<br />

• demonstrate professional visual communication<br />

skills through the use of graphic illustrations,<br />

photography and typography.<br />

• integrate composition and design in support<br />

of concept.<br />

• demonstrate the ability to program and code to<br />

functional requirements of media project(s).<br />

• demonstrate the ability to apply basic research<br />

methods in interactive media, including research<br />

design, data analysis, and interpretation.<br />

• apply critical thinking and needs analysis to concept<br />

design and in developing media marketing and<br />

business plans.<br />

• apply presentation and communication skills to<br />

produce design and business solutions appropriate<br />

to a particular client or target audience.<br />

* Based on a student taking an average of 15 credits<br />

per quarter<br />

THE ART INSTITUTE OF PHOENIX <strong>2011</strong>-<strong>2013</strong> COURSE <strong>CATALOG</strong> 23

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