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Beyond Glass Ceilings and Brick Walls - International Labour ...

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<strong>and</strong> family balance, the needs of workers with family responsibilities need to be<br />

taken into account through planning <strong>and</strong> promoting community services such<br />

as childcare, family services, leisure programmes. Flexibility in working conditions<br />

<strong>and</strong> social security of families need to be looked into.<br />

2) Reproduction of Gender Roles/Responsibilities<br />

There are other gender-based assumptions at the workplace as well. These<br />

relate to particular job categories, trades, positions, <strong>and</strong> even individual<br />

companies, which continue to consider women in an unequal light.<br />

For instance, there was a general impression that field sales should be<br />

carried out by men due to the potential situations that women could face on<br />

circuit. It was assumed that female personnel would find it difficult/would<br />

not want to travel long distances/in rural areas/spend nights out/associate<br />

with male distributors etc.<br />

These gender-based assumptions are directly connected to the stereotypical<br />

expectations of gendered roles, responsibilities, characteristics <strong>and</strong> behavioural<br />

patterns that society imposes on men <strong>and</strong> women. But, it is heartening to note<br />

that in certain instances, women have shattered these barriers, <strong>and</strong> today, one<br />

finds a number of women working in marketing/sales/distribution.<br />

At the same time, the gender roles <strong>and</strong> in relations between men <strong>and</strong><br />

women played out within family units are seen to be reproduced at the<br />

workplace when it comes to informal activities such as organizing <strong>and</strong><br />

preparing company welfare activities. Women were involved in food<br />

preparation <strong>and</strong> serving, gift wrapping <strong>and</strong> decorations, while men took charge<br />

of giving overall leadership, organizing transport, etc.<br />

In this context, it is vital that work organizations realize that the workplace<br />

can be a site that reproduces the power play of gender relations in society;<br />

constricting men <strong>and</strong> women to narrow frames of activity, restricting their<br />

potential. In particular, gender has to be factored into the work relationships.<br />

Ongoing working practices have to be scrutinized in the context of (i) changing<br />

gender roles in the family <strong>and</strong> community, (ii) increased recognition of joint<br />

responsibilities within the family, (iii) heightened awareness of rights of women,<br />

(iv) work-family balance <strong>and</strong> iv) good governance/corporate social responsibilities.<br />

This involves concepts <strong>and</strong> practices such as flexi time, working from home,<br />

work share, crèches <strong>and</strong> domestic labour allowances, to be considered as<br />

practices that can contribute to the productivity of women as well as men.<br />

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