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February 22, 2013 - Oregon State Bar

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Exhibit B<br />

Advertising Task Force<br />

Proposed <strong>Oregon</strong> Rules of Professional Conduct<br />

INFORMATION ABOUT LEGAL SERVICES<br />

RULE 7.1 COMMUNICATION CONCERNING<br />

A LAWYER'S SERVICES<br />

(a) In communicating about potential or<br />

continuing employment of the lawyer or the lawyer’s<br />

firm, a lawyer shall not:<br />

(1) affirmatively or by omission make a<br />

knowingly false or misleading statement of<br />

material fact or law including but not limited to<br />

statements about the identity, experience,<br />

abilities, certifications, results that may be<br />

expected or achieved, actual or proposed terms<br />

of employment, licenses held or areas of practice<br />

of the lawyer, the lawyer’s firm or any other<br />

lawyers or firms; or<br />

(2) knowingly coerce or harass any person.<br />

(b) An unsolicited communication about a lawyer<br />

or the lawyer's firm in which services are being<br />

offered must be clearly and conspicuously identified<br />

as an advertisement unless it is apparent from the<br />

context that it a solicitation for professional<br />

employment.<br />

(c) An unsolicited communication about a lawyer<br />

or the lawyer's firm in which services are being<br />

offered must clearly identify the name, city and state<br />

in which the office of the lawyer or law firm whose<br />

services are being offered is located.<br />

RULE 7.2 [RESERVED]<br />

RULE 7.3 [RESERVED]<br />

RULE 7.4 [RESERVED]<br />

RULE 7.5 FIRM NAMES AND LETTERHEADS<br />

(a) A lawyer shall not use a firm name, letterhead<br />

or other professional designation that violates Rule<br />

7.1. A trade name may be used by a lawyer in private<br />

practice if it does not imply a connection with a<br />

government agency or with a public or charitable<br />

legal services organization and is not otherwise in<br />

violation of Rule 7.1.<br />

(b) A law firm with offices in more than one<br />

jurisdiction may use the same name or other<br />

professional designation in each jurisdiction, but<br />

identification of the lawyers in an office of the firm<br />

shall indicate the jurisdictional limitations on those<br />

not licensed to practice in the jurisdiction where the<br />

office is located.<br />

RULE 7.6 [RESERVED]<br />

Formatted: Font: Times New Roman, Italic<br />

Formatted: Font: Times New Roman<br />

Formatted: Font: Times New Roman<br />

Report of the Advertising Task Force - Exhibit B - Page 1 of 1

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