TABLE OF CONTENTS - Everything R744

WILLINGNESS TO PAY FOR
NATURAL REFRIGERANTS
Question: What is the maximum Price Premium
on the initial investment, commercial/
industrial end-users are willing to pay for
a Natural Refrigerant application?
30%
25%
20%
15%
10%
5%
0%
18,8% 19,4%
0% (no price
premium)
9,8%
29,8%
Max 2% Max 5% Max
10%
13,5%
Max
20%
4,2% 4,5%
Max
30%
More than
30%
MAXIMUM 10% PRICE INCREASE ACCEPTABLE TO
END-USERS
HVAC&R INDUSTRY OUTLOOK
Question: How do you assess the North American
Heating, Air-Conditioning and
Refrigeration (HVAC&R) overall Market
Development for the period 2012-2014?
80%
60%
40%
20%
0%
16,7%
Strong
growth
70,9%
Moderate
to minor
growth
10,1%
No growth /
stagnation
1,7% 0,6%
Moderate
to minor
decline
Total responses: 356 Total responses: 347 Total responses: 381
Strong
decline
HVAC&R INDUSTRY OPTIMISTIC FOR THE NEAR
FUTURE
NORTH AMERICA’S LEADERSHIP
potential FOR NATURAL
REFRIGERANTS
Question: How do you evaluate the overall Capacity
of the North American industry to
become a World Leader in Natural
Refrigerant technology?
50%
40%
30%
20%
10%
0%
26,5%
High capacity
47,0%
Moderate
capacity
23,1%
Minor capacity
3,4%
No capacity
27% BELIEVE NORTH AMERICA CAN LEAD IN
NATURAL REFRIGERANT market
106
Nearly a third of all respondents (30%) believed that endusers
would pay up to 10% more for an NR system. 22%
believed commercial/industrial end-users would even
pay more than that. However, 19% thought that endusers
would not accept any price increase, and another
29% expected end-users to only accept a very modest
price increase of 2-5%
A clear majority of 88% believed that, in the next two
years, the North American HVAC&R industry would
experience growth, out of which 17% were confident
that it would be a “strong growth”. 12%, were less
optimistic with a tenth of all respondents (10%) sure that
it would stagnate.
Nearly half of all respondents (47%) believed that North
America had a “moderate” capacity to become a world
leader in natural working fluids-based technology, with
another 27% being even more confident that the region
had a “high” potential to lead the world in this area. The
remaining quarter of respondents was less optimistic,
saying that North America had either a “minor” or “no”
capacity to establish itself as a technology leader for
natural refrigerants.