TABLE OF CONTENTS - Everything R744

FAMILIARITY WITH NATURAL REFRIGERANTS
Question: How familiar are your customers with Natural Refrigerants?
… average values, by refrigerant
…by level of familiarity
2.5
35%
Ammonia
2.0
1.5
1.0
0.5
0
2.10
Ammonia
2.08
Hydrocarbons
2.00
1.63
1.50
BELOW-AVERAGE FAMILIARITY LEVELS AMONG
CUSTOMERS
30%
25%
20%
15%
10%
0%
CO 2
Water Air
very familiar somewhat
familiar
5%
19,7%
11,2%
16,2%
11,0%
9,7%
25,6%
26,4%
26,4%
17,0%
14,0%
16,8%
26,8%
21,1%
20,1%
18,7%
mostly
unfamiliar
22,7%
20,9%
21,5%
28,4%
not at all
familiar
32,0%
17,0%
13,0%
14,8%
25,6%
23,5%
do not know
CO 2
Hydrocarbons
Water
Air
Total responses: 493
91
Compared to the familiarity levels of respondents, their
customers seem, to a larger extent, unaware of the use
and characteristics of natural refrigerants. Looking at the
results per familiarity level, the highest absolute number
of respondents thought that their customers’ awareness
levels were at “somewhat familiar” for ammonia and
hydrocarbons, and “mostly unfamiliar” for CO 2
. Ammonia
the best-rated refrigerant, reached an average familiarity
level of 2.1 out of 4.0, indicating that even with this
widely used working fluid, customers are, on average,
“mostly unfamiliar”.
Ammonia clearly enjoyed the highest single familiarity
(“very familiar” option) among customers, a result of
its continued use in North America. For hydrocarbons,
which are expected to enter the North American market
rapidly, awareness levels among customers tended to be
in the medium range, with 22% of respondents saying
that customers are “not at all familiar” with their use.
CO 2
ranked mostly in the “somewhat familiar” to “mostly
unfamiliar” range. Also interesting was the high selection
of the “do not know” option, especially for water and air
refrigerants, indicating that respondents were not aware
of the refrigerant knowledge of their customers.