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Cycling Competition<br />
And Band Concerts<br />
Mark Anniversary<br />
Special stage activities on five weekday<br />
nights helped stimulate business at the Regent<br />
Cinema, Chatham, Kent, England, and<br />
commemorate the 12th anniversary of the<br />
opening of the theatre.<br />
G. Williams, manager, and assistant A.<br />
Newton promoted three birthday cakes which<br />
were placed on exhibition and later presented<br />
to three local couples who won the<br />
titles of Longest Married Sweethearts in the<br />
community. The mayor of Chatham made<br />
the presentation on the stage and commended<br />
Williams and the theatre for civic<br />
enterprise and interest.<br />
Banners in and outside the theatre proclaimed<br />
an official welcome to patrons on<br />
the first night of the anniversary celebration.<br />
The Medway Imperial Silver band entertained<br />
the audience with a half-hour<br />
concert.<br />
On two nights patrons were treated to an<br />
added attraction provided by the Medway<br />
Wheeler Cycling club. Members competed in<br />
various speed tests for a Regent challenge<br />
trophy. Finals were held on the stage after<br />
eliminations were conducted through a special<br />
tread-mill device which registers speed<br />
and mileage.<br />
Williams promoted the services of the Reginal<br />
Simpson Light orchestra for another<br />
night and this group delighted the audience<br />
with a program of popular music.<br />
On the final night cadet bands of the<br />
British marines and the British engineers<br />
marched to the theatre with banners and<br />
were presented in a concert program to the<br />
delight of the audience.<br />
A souvenir program was printed, merchant<br />
ads defraying the costs. These were sold and<br />
proceeds were donated to a local charity.<br />
Press cooperation in publicizing the anniversary<br />
and the special events was excellent.<br />
Ralston Tieup Assists<br />
'Father' in Providence<br />
Maurice Drucker, manager of the State<br />
Theatre, Providence, R. I., obtained the cooperation<br />
of public library officials in the<br />
distribution of 2,000 bookmarks advertising<br />
"Father of the Bride." Two hundred Yellow<br />
cabs displayed bumper strips, and members<br />
of the Associated Grocers displayed posters<br />
tied in with the Ralston cereal promotion.<br />
Drucker promoted 7.000 sample boxes of<br />
cereal for presentation to theatre patrons<br />
during the picture's engagement.<br />
Co-op ads were promoted from Gorham<br />
silverware dealers and the Sorority shop.<br />
Milk bottles distributed by a dairy carried<br />
hangers advertising the State Booking inio<br />
3,000 homes in the Providence area.<br />
BOXOFFICE NUGGETS<br />
Leslie Brown, manager of the Capitol<br />
Cinema, Barking, England, recently played<br />
the fight films of the Bruce Woodfock vs.<br />
Lee Savold bout. For special exploitation, he<br />
obtained a collection of recent fight photographs<br />
from the editor of a sporting paper.<br />
These were attractively displayed in the theatre<br />
foyer, flanked by British and American<br />
flags. Press cooperation was enlisted, resulting<br />
in stories on the sports pages.<br />
Bill Israel, manager of the Earle in Philadelphia,<br />
placed a telescope on the sidewalk<br />
and invited passersby to "look into the future,"<br />
as advance and current ballyhoo for<br />
"Rocketship XM." At the far end of the<br />
telescope, a typewritten message was visible<br />
to the viewer with a picture plug.<br />
Ed Meade, publicity manager for Shea's<br />
Buffalo Theatre, arranged an attractive window<br />
display with the Adam, Meldrum and<br />
Anderson department store to exploit "Father<br />
of the Bride." He obtained the original<br />
wedding gown worn by Ehzabeth Taylor in<br />
the film and had it displayed in a prominent<br />
window of the store, with still montages and<br />
a credit card announcing the Buffalo playdates.<br />
Unable to contact schools when he played<br />
"The Red Shoes" because of the summer<br />
recess, George Cameron, manager of the<br />
Holland Theatre, Bellefontaine, Ohio, had<br />
his cashier call all prominent famihes in<br />
town and inform them of the booking. He<br />
made tieups for window displays in women's<br />
shops and shoe stores and a complete tiein<br />
with books.<br />
A lifetime policy of the Findlay (Ohio)<br />
Republican Courier was upset when Bill<br />
Dworski, manager of the local Harris Theatre,<br />
promoted and had pubUshed a full page<br />
co-op ad in behalf of "Cinderella." Banner<br />
headline carried a welcome for the picture<br />
from the merchants, who tied in to promote<br />
"Cinderella" tumblers, frocks, records, cutout<br />
books, apron patterns, etc. The picture did<br />
business corresponding to the strong campaign.<br />
All ABOARD.'. . FOR PROFITS!<br />
SHOWMEN.<br />
HOP ABOARP<br />
HALLMARKS<br />
STREAMIINEP<br />
GRAVY TRAIN<br />
HEAPING YOUR WAY<br />
WITH REAL<br />
MONEY MAKING<br />
^ATTRACTIONS<br />
Cars Launch 'Rocketship<br />
Lester Fagg, manager of the Roxy, Tacoma,<br />
Wash., promoted an automobile parade to<br />
exploit "Rocketship XM." He contacted the<br />
local Oldsmobile dealer and arranged for a<br />
procession of new cars to tour the town and<br />
suburbs with banners hailing the picture<br />
opening. Heading the parade was a flat-bed<br />
truck carrying a huge rocket display.<br />
HALLMARK PRODUCTIONS.M<br />
HALLMARK BLDG., WILMINGTON, OHIO<br />
e^nc/i O^m: LOS ANClUt ' CHICJtCO * CIIVEUIND ' NIW TOIIK C|TV<br />
BOXOFFICE Showmandiser<br />
:<br />
: August 19. 1950 — 281 — 31
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