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Boxoffice-August.19.1950

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—<br />

'Sunset Boulevard' Sets Non-Holiday<br />

Record as Broadway Business Rises<br />

NEW YORK—"Sunset Boulevard." which<br />

received rave reviews, gave the Radio City<br />

Music Hall a record non-holiday gross during<br />

its first week which saw long waiting<br />

lines outside the huge theatre, even during<br />

the day.<br />

"Three Little Words" also had a big opening<br />

week at Loews State but the week's<br />

third newcomer. "Abbott and Costello in the<br />

Foreign Legion." was Just average at the<br />

Criterion.<br />

At least four of the holdovers also did<br />

exceptionally well, indicating an upturn in<br />

the previously mild summer business. The<br />

biggest were "My Friend Irma Goes West,"<br />

aided by Louis Pi-ima and his orchestra on<br />

the stage, in its second and final week at<br />

the Paramount, and "Kiss Tomorrow Goodbye."<br />

in its second week at the Strand, where<br />

it is continuing. The others were "Our Very<br />

Own." m its thu-d week at the Victoria, and<br />

"Panic in the Streets." in its second week<br />

at the Roxy. "A Lady Without Passport"<br />

had a mild second week at the Capitol.<br />

Six important films opened during the<br />

week, including two 20th Century-Fox pictures.<br />

"No Way Out" and "Stella." and<br />

"Treasure Island." "The Petty Girl" and "The<br />

Furies."<br />

(Averag.3 Is 100)<br />

Astor—Edge ol Doom (RKO), 2nd wk 110<br />

Bijon~The Red Shoes lEL), 95th wk, ol two-a-day 85<br />

Capitol—A Lady Without Passport (MGM). plus<br />

stage shew, 2jid wk 90<br />

Critsnon — Abbott and Costello in »he Foreign<br />

Legion lU-1) - 100<br />

Globe—Mutiny on the Bounty (MGM), A Day at<br />

the Races (.MGM), reissues, 6th wk 100<br />

Loew's Sta'c—Three Uttle Words (MGM) 135<br />

Maylan—Destination Moon (EL), 7th wk 90<br />

Palace—The Story of G.I. Joe (EL), reissue, plus<br />

vaudeville - ...100<br />

Paramount—My Friend Irma Goes West (Para),<br />

plus stage show. 2n5 wk 115<br />

Paris—City Lights (UA), Uth wk. oi moveover<br />

alter 8 wks en Bway 80<br />

Park Avenue—All Quiet on the Western Front<br />

(U-I), reissue, 3rd wk ICO<br />

Radio Ci'.y Music Hall—Sunset Boulevard (Para),<br />

plus stage show 200<br />

Rivoh—The Underv/orld Story (UA), 3rd wk 70<br />

Roxy—Panic in the Streets (20th-Fox). plus stage<br />

show, ?nd A-k 105<br />

Strand—Kiss Tomorrow Goodbye (WB), plus stage<br />

show, 2nd<br />

.-. •: ,-,- 115<br />

Button—The Winslow Boy (EL), 10th wk 95<br />

Trans-Lux Madison Avenue — Kind Hearts and<br />

Coronets (EL). 9lh wk 97<br />

Victoria—Our Very Own (RKO), 3rd wk 112<br />

'Convicted' Grosses 175 Per Cent<br />

At Philadelphia Opening<br />

PHILADELPHIA — <strong>Boxoffice</strong> returns in<br />

first run situations showed signs of awakening<br />

after a long slumber. Several features<br />

hit high marks. "Convicted" at the Stanton<br />

^'M<br />

drive-ins:<br />

INFORMATION-WRITE-WIRE- PHONE<br />

ITim P CTURE SERUICE Ci<br />

125 HYDE ST. SAN FRANCISCO (2). CALIF.<br />

Gerald L. Karski ... President<br />

chalked up 175. "Kiss Tomorrow Goodbye"<br />

at the Mastbaum had a lively 140.<br />

Boyd—Our Very Own (RKO), 2nd wk 75<br />

Earle— In a Lonely Place (Col), 2nd wk 50<br />

Pox-Stella (20!hFox) 80<br />

Goldman—The Furies (Para), 2nd wk 70<br />

Karlion—Annie Gel Your Gun (MGM). 2nd run,<br />

2nd wk. 85<br />

Mastbaum—Kiss Tomorrow Goodbye (WB) 140<br />

Haudolph- Duchess oi Idaho (MGM). 3rd wk 95<br />

Stanley-711 Ocean Drive (Col) 135<br />

Stanton—Convicted (Col) 175<br />

"Boulevarcl' and 'Own'<br />

Lead at Buffalo<br />

BUFFALO—"Sunset Boulevard." opening at<br />

the Center, and "Our Very Own." at the reopened<br />

Century, were both boxoffice magnets<br />

last week. Both opened slow, but picked up<br />

and finished with a very satisfactory .seven<br />

days,<br />

Bufialo—Three Uttle Words (MGM), 2nd wk 85<br />

Center—Sunset Boulevard (Para) 110<br />

Century—Our Very Own (RKO) 110<br />

Cinerna— .'i Hoyal Aitoir (Discma) 85<br />

Lafayette—In a Lonely Place (Ccl) Cb<br />

Paramount- Prelty Baby (WB) 90<br />

Teck—Submarine Patrol (20th-Fox) 80<br />

Film Company Dividends<br />

Drop Below Last Year<br />

WASHINGTON — Dividend payments by<br />

film companies for the first seven months<br />

of 1950 are about $2,864,000 below the corresponding<br />

portion of 1949. according to Commerce<br />

department figures released this week.<br />

The department admits, however, that there<br />

may have been payments which have not<br />

been reported to it—including sizable payments<br />

by RKO and the Stanley Circuit.<br />

Stanley reported payments of $905,000 by this<br />

time last year—but nothing this year. RKO<br />

had paid $1,755,000 by this time last year—<br />

but nothing this year.<br />

The 1949 total was $22,684,000 for the first<br />

seven months — compared with $19,820,000<br />

this year.<br />

Payments by the two new Paramount companies<br />

are $368,000 lower this year than what<br />

the single Paramount company had paid at<br />

this time last year, but Republic has already<br />

paid $500,000. compared with only $100,000 by<br />

this time last year.<br />

Linda Darnell Is Cashier<br />

At 'No Way Out' Opening<br />

NEW YORK—The New York tradepress<br />

representatives attended a "Hunt Breakfast"<br />

at the Rivoli Theatre Wednesday (16) and<br />

watched Linda Darnell, star of "No Way<br />

Out." sell tickets for the opening, beginning<br />

at 8 a, m.<br />

Several hardy souls were reported to be in<br />

line outside the boxoffice as early as 4 a. m.<br />

and a standing room only sign was placed<br />

outside the theatre shortly after 8:30. The<br />

picture topped all opening day receipts at<br />

the Rivoli for the past year, according to<br />

Montague Salmon, manager.<br />

* * •<br />

The Negro Actors Guild of America presented<br />

an award to Darryl F. Zanuck. 20th<br />

Century-Fox production head, at a luncheon<br />

in the Theresa hotel Monday (14). Linda<br />

Darnell accepted the award for Zanuck from<br />

Noble Sissle. president of the guild.<br />

Newsreel Bookings<br />

Up on Korean War<br />

NEW YORK—Widespread interest in the<br />

Korean crisis has resulted in renewals of<br />

previously canceled contracts with newsreel<br />

companies, a survey showed during the<br />

week. None of the companies would venture<br />

a percentage estimate of the increa.se in their<br />

business at this time, but they .said it, if<br />

continued, could become impressive.<br />

One newsreel executive complained that it<br />

took hostilities or other events of international<br />

and national importance to lead exhibitors<br />

to give newsreels the time they are<br />

entitled to on a program, and to push them<br />

through proper exploitation.<br />

The Calhoun Studios, which handles lobby<br />

displays of newsreel stills for many theatres<br />

—feature houses as well as newsreel houses<br />

also reported a marked increase in demand.<br />

All newsreel companies agreed that coverage<br />

of events in Korea has been excellent.<br />

Gene Zenier. formerly with Warner Pathe<br />

News, is at the front representing the pool,<br />

and a Korean and a Japanese cameramen<br />

are working for the pool. Gordon Yoder. who<br />

has represented Paramount News at Dallas<br />

for eight years, is en route to join the unit.<br />

The companies also get early priority of<br />

U.S. Defense department prints.<br />

One official<br />

said they arrive here only tw-o days after<br />

General MacArthur's communiques and cover<br />

all phases of the situation, both front line<br />

and service of supply.<br />

During World War II there were occasions<br />

when a relative in a theatre recognized<br />

"Johnny" in a newsreel.<br />

Free Foreign Hcandling<br />

For Short on Korea<br />

NEW YORK—American distributors have<br />

agreed to handle foreign distribution of a<br />

one-reel short on the Korean crisis produced<br />

by Jack Connelly, former newsreel man, for<br />

the U.S. State department. It gives the<br />

United Nations side of the controversy. Companies<br />

will agree on the territories in which<br />

each will handle it. and this will be done on<br />

a gratis basis.<br />

Representatives of the Council of Motion<br />

Picture Organizations as well as the Motion<br />

Picture Ass'n and company foreign managers<br />

recently saw the fUm. Distribution will be<br />

the first evidence of industry cooperation<br />

with the government on the emergency since<br />

Ned E. Depinet. COMPO president, offered<br />

to President Truman the services of the<br />

organization.<br />

The short provides an historical background<br />

to the Korean crisis and presents UN sessions<br />

on it.<br />

Zanuck Gives Truman Date<br />

Of 'Korea' Film Release<br />

WASHINGTON—Darryl F. Zanuck. production<br />

head of 20th Century-Fox. told President<br />

Truman Monday (14i that his company<br />

will release its documentary. "Why Korea?"<br />

in about three weeks. It is a compilation of<br />

newsreel shots.<br />

Zanuck also said the industry as a whole<br />

will make informational films running from<br />

15 to 20 minutes. The Defense department<br />

is considering whether these should be used<br />

as media for troop indoctrination as well as<br />

for public information.<br />

38<br />

BOXOFFICE<br />

:<br />

:<br />

August 19. 1950

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