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Boxoffice-August.19.1950

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. . New<br />

. . New<br />

. . Ernest<br />

. . Fred<br />

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I<br />

Shell Guessing Contest,<br />

Used for 'Winchester'<br />

PROVIDENCE— Shotgun shell guessing<br />

contests were featured In several sporting<br />

goods stores<br />

before and during the presentation<br />

at the RKO Albee of "Winchester '73."<br />

Dave Levin, Albee manager, had sport<br />

stores place huge glass bowls filled with<br />

shotgun shells in display windows. Fifty<br />

pairs of tickets to "Winchester "73" were<br />

given to the first 50 persons coming closest<br />

to estimating the number of shells in the<br />

bowls.<br />

Other exploitation stunts planned by Levin<br />

included the presentation of Ernie and<br />

Dot Lind. rifle experts, at various hunting,<br />

fishing and rifle clubs. Radio station WDEM<br />

offered prizes to listeners bringing in actual<br />

Winchester 73's.<br />

Games of Chance Hearing<br />

To Be Held in Hartford<br />

HARTTORD—The public will be given an<br />

opportunity to air its views on whether Connecticut<br />

should legalize games of chance for<br />

religious, civic and charitable groups at a<br />

hearing to be held by the state legislative<br />

council next month.<br />

The subject was by-passed by the recent<br />

legislative special session and was referred<br />

to the council for study. The council's public<br />

welfare and humane institutions committee,<br />

meeting last week, decided that public<br />

hearings would help.<br />

Following the hearing, the council will<br />

draft its recommendations to the 1951 legislature.<br />

The hearing will be held at the state<br />

capitol here, September 6, starting at 2 p. m.<br />

SPRINGFIELD<br />

. . . Manager<br />

purther proof that local audiences go for the<br />

surprise element of the sneak preview<br />

was offered when throngs flocked to the Paramount<br />

to see "Fancy Pants"<br />

Ed Smith, who had billed the showing in advance<br />

as "a top-flight comedy," was delighted<br />

with the turnout. Audience reaction afterward<br />

was very enthusiastic.<br />

Hosted by Paramount's Ed Smith, a group<br />

of 20 prominent local citizens, plus Boston<br />

officials, met with press and radio representatives<br />

at the Hotel Sheraton for a luncheon<br />

discussion of plans for the Jimmy fund campaign.<br />

The Broadway, closed for the summer and<br />

with possibilities of becoming a legitimate<br />

house in the fall. Is not forgetting that it is<br />

part of the Western Massachusetts chain.<br />

Unlike the Court Square, where the marquee<br />

says "Closed for the summer," the Broadway<br />

sign invites patrons to visit the "Air conditioned<br />

Paramount," also a Western Massachusetts<br />

property.<br />

. . Stanley<br />

Paul KUngler, formerly of the Strand in<br />

Waterbury, Conn., is in charge of Loew's Poll<br />

while Mr. and Mrs. George E. Freeman are<br />

vacationing in New Hampshire .<br />

Redmond, formerly of Hartford, Conn., has<br />

I. '-en appointed the new a.ssistant at the Art<br />

. . Jim Coteia, Art manager, is taking the<br />

place of Manager Ande Sette at the Capitol,<br />

>'''= Sc-tte is on vacation.<br />

MAINE<br />

portlanders were glad to welcome Nat Silver<br />

back to the Strand Theatre after a<br />

temporary ab.sence from the city. In his<br />

most recent campaign for "Treasure Island,"<br />

he staged a big treasure hunt with tieins<br />

from 26 Portland stores. "Keys" were distributed<br />

throughout the town, with numbers<br />

to be matched with those of one of the participating<br />

stores. Sealed envelopes held gift<br />

certificates as rewards to the person matching<br />

numbers on the pasteboard key with<br />

those on the treasure chests in various stores.<br />

Two hundred awards valued at $4,000 were<br />

available.<br />

The Civic Theatre conducted a baseball<br />

contest in conjunction with "The Jackie Robinson<br />

Story." The big prize was a trip to<br />

Boston to see the Braves play. Mrs. Vicki<br />

Cousins, Civic manager, cooperated with the<br />

Ass'n of Big Brothers and Sisters of Greater<br />

Portland, an organization to provide children<br />

with amusements their families can't<br />

afford, to the extent of allowing the winner<br />

to draw a name for some youth to accompany<br />

him. An adult accompanied both.<br />

Other prize winners received baseballs autographed<br />

by Jackie Robinson or guest theatre<br />

tickets.<br />

All theatres in town are cooperating with<br />

Home Defenders of Freedom, an antihoarding<br />

movement. Between four and five thousand<br />

persons were on hand Sunday evening<br />

(6) in Portland stadium for the launching<br />

of the campaign by the governor of Maine,<br />

Senators Margaret Chase Smith and Brewster,<br />

other local notables and Joan Evans,<br />

Diana Barrymore and Robert Wilcox, stage<br />

and screen stars.<br />

Frank Clements, manager of the Capitol,<br />

returned with his family from a fishing trip<br />

in Canada . Capitol staff additions<br />

include Edward Prindell, usher, and Evelyn<br />

Stevens, cashier . Mellen and Malcolm<br />

Carr, ushers, left for two weeks' training<br />

with the national guard . Stone,<br />

manager of the Portland Theatre, was on<br />

vacation.<br />

. . .<br />

.<br />

. . . Julia Halloran,<br />

Manager Ralph Tully, State, ran a very<br />

successful tiein on Ralston Products for local<br />

stores in connection with "Father of the<br />

Bride," which ran for two weeks and made<br />

a summertime house record Just back<br />

from a vacation, Tully started work on his<br />

job as publicity chairman for Community<br />

Chest and for the antihoarding Home Defenders<br />

of Freedom. He also is publicity cochairman<br />

for the Jimmy fund drive to start<br />

August 31 and run through September 15<br />

in this area neon signs have been<br />

installed at the State<br />

cashier, planned her wedding for August 19.<br />

.<br />

Larry Capillo reports redecorating of the<br />

lobby of the Maine Theatre. March of<br />

Time crew filmed scenes in Waterville and<br />

at Colby college for a documentary picture<br />

based on the book "Modern Arms and Free<br />

Men."<br />

Bette Davis and Gary Merrill had local<br />

newspaper people in a dither until they<br />

finally arrived, already married, at Prout's<br />

Neck, a .short distance from Portland, for<br />

their honeymoon. They visited Gary's mother<br />

and brother who live in Portland during the<br />

winter and summer at Prout's Neck. Premature<br />

reports, which had local newsmen<br />

scurrying around, were that they were planning<br />

the ceremony in Portland with relatives.<br />

The Peaks 'Island Playhouse, owned and<br />

operated by Edward Gould, has a first cla.ss<br />

stock company this season ... As of June<br />

14, Maine had 19 drive-in theatre.^. . . Theatre<br />

personnel all through the state were<br />

shocked to learn of the death of Colby<br />

Robinson, theatreman in northern Maine.<br />

Director John Ford and his wife Mary<br />

have been appointed ambassadors-at-large<br />

of the Maine American Legion. The Fords<br />

will be hosts to the Maine delegation at the<br />

Legion national convention in October. Their,<br />

son Pat, graduate of the University of Maine,<br />

will make his film debut in Paramount's<br />

"Tripoli."<br />

Promotion Drive Started<br />

On Film in Production<br />

PROVIDENCE—A long range buildup to<br />

the eventual presentation of "Quo Vadis,"<br />

now in production in Italy, is being dramatized<br />

by Maurice Druker, manager of Loew's<br />

State. Druker has had a large display case<br />

erected in the theatre lobby upon which he<br />

posts weekly cablegrams reporting the progress<br />

of the film, now about half finished.<br />

In addition, photographs showing the picture<br />

in the making are displayed. Intense<br />

interest has been expressed by patrons entering<br />

and leaving the theatre. Many of<br />

them have stopped to ask Druker how soon<br />

the film will come to this city.<br />

Rex Taylor Is Appointed<br />

To Artists School Job<br />

HARTFORD — Rex Taylor of Stamford,<br />

Conn., formerly head of the magazine department<br />

of Paramount Pictures Corp., has<br />

been appointed public relations and promotion<br />

director of the Famous Artists school of<br />

Westport.<br />

Taylor, at one time director of public relations<br />

for the Meredith Publishing Co., served<br />

as press chief of the European theatre of<br />

operations during World War II.<br />

I^^Special<br />

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BOSTOn IB MRSS.<br />

DRIVE-IN THEATRE<br />

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DRIVE-IN THEATRE MFG. SO.<br />

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BOXOFFICE ;: August 19, 1950

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