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. . Jim<br />
.<br />
.<br />
.<br />
Louisville Twin Open;<br />
New Theatre Begun<br />
LOUISVILLE—With the complelion of the<br />
second half of the Twin Drive-In Theatre,<br />
erected by American Drive-In Theatres on a<br />
23-acre tract at the intersection of Crittenden<br />
drive and Dakota avenue, formal opening<br />
of the new twin theatre was held. The<br />
ozoner now can accommodate approximately<br />
1,900 cars and has about 600 theatre seat.'-<br />
for walkin patrons.<br />
For the opening the theatre used a double<br />
page ad spread in the rotogravure .section of<br />
the Sunday Courier Journal, including a full<br />
aerial view of the theatre, with a map showing<br />
the location, and listing the various inovations<br />
of the ozoners. In addition to the concession<br />
stand, with picture glass windows and<br />
projection booth, with windows so that patrons<br />
may view- the operation, the theatre<br />
contains electric in-car heaters.<br />
Officers of the American Drive-In Theatres<br />
include Lou Arru. A. Edward Campbell and<br />
Tony Kern. Equipment includes Motiograph<br />
projection, sound speakers and junction<br />
boxes and Kollmorgen lens supplied by the<br />
Falls City Theatre Equipment Co. here. Admission<br />
has been set at 54 cents for adults,<br />
with children under 12 free.<br />
New Louisville House Started<br />
LOUISVILLE — Construction has been<br />
started on the new Westend Theatre, one of<br />
the largest neighborhoods in the Louisville<br />
area. The new theatre will be located on the<br />
south side of Broadway between 33rd and<br />
34th .streets in the west section of tow-n. Cost<br />
of the new enterprise was estimated previously<br />
at about $275,000.<br />
According to Harry R. Switow, secretary<br />
of M. Switow & Sons Enterprises, which will<br />
operate the theatre, it will seat between<br />
1,500 and 1.600. M. Switow & Sons Enterprises,<br />
operates approximately 24 theatres,<br />
some in Loui.sville, others in New Albany and<br />
Jeffersonville, Ind. and other sections of<br />
Indiana.<br />
Hartford, Mich., Sunset Opens<br />
HARTFORD. MICH. — The new Sunset<br />
Drive-In, a 500-car situation, was opened the<br />
first of the month for J. Frank Jacobs of<br />
Bangor, Mich. The drive-in cost $85,000 and<br />
was equipped with Simplex projection and<br />
sound equipment. The ozoner tower was built<br />
of steel and transite.<br />
New Akron Drive-In Is Opened<br />
AKRON—A special display of fireworks<br />
was offered at the opening of the East Drive-<br />
In on Route 91 near Tallmadge, Ohio, in<br />
the greater Akron area. The outdoor has a<br />
playground area for children, including<br />
swings, teeters- totters, sliding board and a<br />
tilt-a-whirl, which resembles a merry-goround.<br />
COLUMBUS<br />
prank Yassenoff and Harold Schwartz, operators<br />
of the Eastside. Riverside and<br />
CCC drive-ins. have booked J. Arthur Rank's<br />
"Tlw Rocking Hor.se Winner" for first run<br />
showings starting August 25. Jeff Livingston,<br />
advertising and publicity representative<br />
for U-I. has been here directing a campaign<br />
Carl Rogers, manager of Loew's Broad.<br />
. , .<br />
is receiving congratulations following announcement<br />
that he won a $100 U.S. .savings<br />
bond for his exploitation on 20th Century-<br />
Pox's "Mother Didn't Tell Me.<br />
Harry Schreiber, RKO city manager, is vacationing<br />
in his home state of Maryland .<br />
R. L. F. McCombs, formerly of the music and<br />
theatre departments of the Columbus Citizen,<br />
is vacationing at his cabin in the Hocking<br />
Valley near here. McCombs is in the music<br />
department of the Voice in America, stationed<br />
in New York .<br />
Cooper, widely<br />
known local newscaster and former theatre<br />
manager, died at 63. He formerly was with<br />
WBNS and in recent years broadcast over<br />
WELD. He operated his own stock company<br />
for some years and at one time was manager<br />
of Gus Sun's theatre in Springfield, Ohio,<br />
and W. S. Butterfield's theatres in Grand<br />
Rapids and Kalamazoo, Mich. His wife,<br />
Maude also was in show business. She survives,<br />
with their daughter. Mrs. Patti Cooper<br />
Johnson.<br />
The Palace stage will be the scene of finals<br />
in the beauty contest to select the White<br />
Rock girl. Contest is being held in cooperation<br />
with local bathing pools and the Vess-<br />
Jones Co.. holders of the WTiite Rock franchise<br />
Nineteen-year-old brunet Irene<br />
. . .<br />
Farren. Grand River. Ohio, was chosen Miss<br />
Ohio in finals held on LoeWs Ohio stage.<br />
She will represent the state in the Atlantic<br />
City Miss America pageant.<br />
About 1.000 youngsters from the city's playgrounds<br />
attended a Saturday morning showing<br />
of "Treasure Island" at the Palace. The<br />
children, who were chosen from 51 playgrounds<br />
on the basis of their interest and<br />
cooperation in activities, were guests of the<br />
city recreation department and the theatre<br />
Sneak previews are definitely the fashion<br />
here. The Palace screened "Louisa," the<br />
."<br />
Ohio -showed "The Next Voice You Hear .<br />
and the Broad had "The Milkman" ... Sid R.<br />
Phillips, advertising manager of the Ohio<br />
State Journal, has been named director of<br />
public relations for the Dispatch Pi-inting Co.<br />
Direction of theatre tieups will be in his<br />
charge. William Gilchrist, national advertising<br />
manager of the Dispatch, will succeed<br />
Phillips.<br />
Urban Anderson, assistant to P. J. Wood,<br />
secretary of the Independent Theatre Owners<br />
of Ohio has resigned to handle Hallmark<br />
Productions' "Sportsmen's Show," which will<br />
be ready for release in the fall. "Andy states<br />
that this looks like a sure money maker for<br />
exhibitors," said Wood.<br />
OFFICE OR DESK SPACE TO RENT<br />
Excellent location for anyone contacting show business, of anyone<br />
ieeking central downtown location.<br />
Wntc or phone c'o BOXOFFICE, 1009 Fox BIdg., Detroir 1, Mich. Phone WOodword 2-1100<br />
'Island' Grosses 200<br />
To Pace Cincinnati<br />
CINCINNATI—"Treasure Island" opened<br />
to boomtime business at the RKO Albee,<br />
grossing 200 per cent for the week. "Broken<br />
Arrow" opened at the Capitol with 150. while<br />
third place honors went to the third week<br />
of "Father of the Bride" at the RKO Grand<br />
and "In a Lonely Place" at the Palace, both<br />
with 130.<br />
(.iivcrage Is 100)<br />
RKO Albcr Treasure Island (RKO) 200<br />
Capitol—Broken Arrow (20th-Fox) 150<br />
Keilh s—The Great lewel Robber (WB): 50<br />
Years Bclorc Your Eyes CAfB) .90<br />
RKO Gror.d—Father of the Bride (MGM), 3rd wk.l30<br />
PKO Lync—711 Ocean Drive (Col), 2nd d. .f wk... 95<br />
RKO Palace—In a Lonely Place (Col) 130<br />
'Three Little Words' Does<br />
Very Well in Cleveland<br />
CLEVELAND—Business here is definitely<br />
on the up-and-up with oldtime boxoffice<br />
lines lining the streets. "Three Little Words"<br />
did very well in its first week at the State.<br />
"Treasure Island" and an all-Disney program<br />
including "Beaver Valley" proved to be just<br />
what the public wanted. It hit 140, which is<br />
very high for this type of program. Also<br />
better-than-average was done by "Annie Get<br />
Your Gun," doing a third week stretch at<br />
the Ohio, and "All Quiet on the Western<br />
Front" in its second week at the Esquire.<br />
Allen—Stella (20th-Fox) 110<br />
Esquire—All Quiet on the Western Front (U-I),<br />
reissue, 2nd wk )25<br />
Hippodrome—The Cariboo Trail (20th-Fox) 100<br />
Lower Mall—The Facts of Life (Distinguished);<br />
Her First Affair ( Distinguished) 100<br />
Ohio—Annie Get Your Gun (MGM), 3rd d. t. wk.<br />
at popular prices ,.110<br />
Palace— Treasure Island (RKO), with Beaver Valley<br />
and Disney carioon 140<br />
State—Three Little Words (MGM) 150<br />
SliUman—My Friend Irma Goes West (Para),<br />
2nd d. t. wk 65<br />
'Flame and Arrow' Grosses 110<br />
In Detroit Opening<br />
DETROIT—Strong pictures, plus heavy exploitation,<br />
paid off in local first runs. The<br />
Burt Lancaster personal appearance hypoed<br />
the Michigan gross to 110 on "The Flame<br />
and the Arrow." "Tlie Furies," opening at<br />
the Palms-State, also grossed 110. Others<br />
were average or below.<br />
Adams— Annie Get Your Gun (MGM), 6lh wk 75<br />
Cinema—Without Pity (Lux), Flight Into France<br />
(Lux), 2nd wk 90<br />
Downtown—All Quiet on the Western Front<br />
(U-1), reissue JO<br />
Fox—Treasure Island (RKO) IOC<br />
Maaison—Young Widow (UA): The Strange<br />
Woman (UA), reissues 90<br />
Michigan— The Flame and the Arrow (WB);<br />
50 Years Before Your Eyes (WB),2nd wk IiO<br />
Palms-Slaie—The Furies (Para) 110<br />
United Artists—Going My Way (Para), reissue... 90<br />
'Flame and Arrow' Scores<br />
Hit at Pittsburgh<br />
PITTSBURGH—"The Flame and the<br />
Arrow"<br />
.scored a hit at the Stanley where it<br />
won a holdover. Extended playing time pictures<br />
petered out in the Fulton and Harris<br />
and "Crisis" didn't get started in Loew's<br />
Penn.<br />
Fulton—Winchester '73 (U-I). 2nd wk 60<br />
Harris—711 Ocean Drive (Col). 2nd wk., 5 days... 55<br />
Penn—Crisis (MGM), 5 days ...- 60<br />
Stanley-The Flame and the Arrow (WB) 115<br />
Warner— No Man of Her Own (Para) - 95<br />
To Ban Carnivals<br />
SHARON. PA.—The city council is enacting<br />
an ordinance which forbids carnivals to<br />
appear in Sharon.<br />
80<br />
BOXOFFICE<br />
:<br />
: August 19, 1950
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