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—<br />
Campaign Is So Good Even the Boss<br />
Tosses a Bouquet at the Manager<br />
Austin Hosteller's campaign on "Battleground"<br />
was good enough to elicit high<br />
praise from William P. Miller, general manager<br />
for the Bernstein Theatres, and from<br />
MGM exploitation men. The promotion<br />
created widespread interest and increased<br />
business. Hostetler is manager of the State<br />
Theatre in Elkhart, Ind. He launched his<br />
campaign two full weeks prior to opening<br />
with advertisements in the daily newspapers<br />
and weekly publications in the rural areas.<br />
One-sheets, three-sheets and six-sheets<br />
were posted in Elkhart and surrounding<br />
towns. Hostetler lined up five full window<br />
displays built around captured German<br />
weapons and equipment. A display tieing in<br />
the army recruiting campaign was set in the<br />
lobby, and the entire countryside was<br />
blanketed with 1,000 special posters imprinted.<br />
"Don't let Elkhart become a 'Battleground.'<br />
See 'Battleground' at the State,<br />
etc." One thousand green-and-red signs<br />
were placed on telephone booths.<br />
About a dozen merchants permitted paper<br />
bags to be stamped with a special imprint<br />
on the dates. Two thousand heralds were<br />
distributed in advance and an additional<br />
2.000 on opening day. Radio spots and special<br />
plugs on disk jockey shows stimulated<br />
additional publicity. Five hundred window<br />
cards were placed in strategic locations.<br />
Special activity lined up for opening day<br />
included a proclamation issued by the mayor<br />
of Elkhart and published in the daily news-<br />
For<br />
YOUR<br />
BOXQFFICE<br />
Eugrored b?<br />
OUT exclusiv*<br />
process on lucite<br />
lo youi<br />
sp«ciiicatioiu.<br />
LAMOLITE*<br />
ILLUMINATED PRICE ADMISSION SIGNS<br />
Our enlarged plant facilities ossure<br />
OVERNIGHT service from coast to coast.<br />
Plastic Signs Engraved for the Entire Theatre<br />
Send ior Folder 'Pat pend<br />
Edgar S.<br />
Bowman<br />
124 W. 2Ut St.. New York 11, N. Y.<br />
SPORTSERVICE CORP.<br />
IPODTSinvlCI IIDC. • tUHALO. N. T<br />
SCREEN GAMES of MERIT<br />
For INDOOR and DRIVE-IN THEATRES<br />
BIG<br />
2<br />
BOXOPFICE BUSINESS BUILDERS<br />
You Pay (or On. .nd th. 2nd !• FREE<br />
WniTE TODAY • WHITE NOWl<br />
SAM GERTZ,<br />
Licensor<br />
414 WBllinglon Ave. Chicago 14. ininon<br />
paper. A parade was staged with veteran<br />
groups, Gold Star mothers, the United States<br />
Fifth army band, and three companies of<br />
National guard units. Special services were<br />
conducted in front of the theatre, with the<br />
mayor and an army chaplain officiating.<br />
The U.S. Fifth army band was brought to<br />
town early in the morning by buses. It made<br />
a tour of several band instrument plants,<br />
and entertained with several concerts prior<br />
to participating in the parade.<br />
Two National guardsmen explained the<br />
mechanics of a 75mm gun on display in front<br />
of the theatre during the run.<br />
Buck for 73 Cents Stunt<br />
Covered by Toledo Blade<br />
In a city with only one major daily newspaper,<br />
getting that paper to go along on a<br />
publicity stunt is quite a feat. Abe Ludacer,<br />
manager of the Valentine Theatre, Toledo,<br />
accomplished this in behalf of "Winchester<br />
'73." Ludacer dispatched a young woman<br />
dressed in cowgirl garb to dispose of silver<br />
dollars for 73 cents on the downtown streets.<br />
A photographer on the Toledo Blade snapped<br />
the stunt and the paper used a six-column<br />
photo layout depicting the reactions of people<br />
who were offered the cash bargain.<br />
Indian Relics of Scouts<br />
Stimulate 'Comanche'<br />
A colorful assortment of Indian relics and<br />
handicraft made an effective lobby display<br />
for Frank Costa, manager of the Warner<br />
Theatre, Ridgewood, N. J., on "Comanche<br />
Territory." The exhibit, featuring totem poles,<br />
native headdress, mounted animals, war<br />
drums, war pipes and a teepee, was obtained<br />
from laoapaugh lodge of the Order of the<br />
Arrow, an honorary society of Boy Scouts.<br />
The Sunday News featured a news page of the<br />
exhibit. The paper goes to 18,000 homes in<br />
the area.<br />
Ballyhoo Ups Interest<br />
In 'Father of Bride'<br />
For a gratis street ballyhoo on "Father of<br />
the Bride," Howard Burkhardt, manager of<br />
the Midland Theatre, Kansas City, made an<br />
effective tieup with the U-Drive-It firm. The<br />
company provided a new car equipped with<br />
an overhead frame in which was mounted a<br />
sign announcing the playdates, and the suggestion<br />
that honeymooners could rent cars<br />
from the U-Drive-It dealer. A young couple<br />
in bridal getup occupied the vehicle as it<br />
was driven around the streets.<br />
Drinks Entice AA Folk<br />
Arnold Gates, manager of the Stillman<br />
Theatre. Cleveland, provoked amusing chuckles<br />
from passersby through a sign placed near<br />
the boxoffice welcoming Members of Alcoholics<br />
Anonymous during their recent convention.<br />
Across the bottom of the sign was the<br />
assuring notice. "Cool. Refreshing Soft<br />
Drinks Inside."<br />
CLEARING HOUSE<br />
(Continued from Inside back cover)<br />
POPCORN MACHINES<br />
Rebuilt Popcorn Machines for sale. Fully guaranteed.<br />
Price from $100. Consolidated Confectinns.<br />
1314 S. Wabash. Chicago 5. 111.<br />
Burch. Manley, Cretors, Advance, all electric<br />
french fry types. 50 Hollywood type, theatre<br />
special electric poppers from $250. Karmelkorn<br />
Kiiiiipment. 120 S. Halsted. Ctilcago 6. 111.<br />
Super Star popcorn machine, good condition,<br />
$175, freight paid. Don Theatre. Lovelady, Texas.<br />
POPCORN SUPPLIES<br />
Attractively printed popcorn cartons for sak.<br />
10c size. $6.25 M; 25c size, $16,00 M. Fabian<br />
Knntney. i;09 N. Ash!;ind. Green Bay. Wis.<br />
Blevins' Pops-Rite Box with Wm. A. Rogers<br />
"Box-Top" Silverware Premium offer l.s booming:<br />
popcorn sales! BIwins Popcorn Co.. Popcorn<br />
Village, Nashville, Tenn.<br />
BUSINESS STIMULATORS<br />
Bingo with more action. $2.75 thousand cards.<br />
Also other games. Novelty Games Co., 1434 Bedford<br />
Ave., Brooklyn, N. Y.<br />
Bingo die-cut cards, two colors, 75 or 100 numbers,<br />
$3 per M. Bingo screen dial, $30. Premium<br />
Products. 339 W. 44lh St., New York 18, N. Y .<br />
Giveaway everything now. dinnerware to cars!<br />
Merchant advertising tie-up. No cost to theatre.<br />
Inrerstate Theatre Service, 1115 East Armour,<br />
K. C, Mo.<br />
Dartaway: Two sensational new theatre games<br />
of skill. Fill those empty seats. Don't wait<br />
start now. Over 200 theatres now using our games.<br />
No theatre too big or too small. Write or wire<br />
Partawny Enterprises, Inc.. Shawnee, Kas .<br />
Comic books available as premiums, giveaways<br />
at ytiur kiddy shows. Large variety, latest newsstand<br />
editions. Comics Premium Co.. 412B, Greenwich<br />
St<br />
. , N. Y. C- Publications for premiums<br />
(exclusively) since 1939.<br />
"Open the safe." Get back in Show Business.<br />
Mnre publicity than Barnum had. Details, $10.<br />
Boyer Amusement Co.. Box 137. Str.isburg, Ohio.<br />
THEATRICAL PRINTING<br />
Window cards, programs, heralds. Photo-Offset<br />
Printing. Cato Show Printing Co., Cato. N. Y.<br />
THEATRE TICKETS<br />
Prompt service. Special printed roll tickets,<br />
100.000, $24.85: 10,000. $7.30: 2.000. $4.90.<br />
Eiieh change in admission price, inchidtng change<br />
in color $3 00 extra. Double numbering extra.<br />
(F.O.B. Kansas City, Mo.) Cash with order.<br />
Kansas City Ticket Co.. Dept. 9, 1819 Central.<br />
Kansas City, Mo.<br />
ABOUT NOT USING A BOX<br />
NUMBER ON THAT AD YOU<br />
RAN IN BOXOFTICE!"<br />
ON<br />
MORE CLASSIFIED<br />
INSIDE B.\CK COVER<br />
BOXOrnCE Showmandlsor : : August 19. 1950 — 283 — 33
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