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WHS DOWG J^JOB<br />
wiwpicnmss..<br />
HOT SLOGANS !^\<br />
BROS. PCrURH IHC<br />
A testimonial for drive-ins was voiced by<br />
Herb Rau of the News, who said that when<br />
"One Way Street" played first runs in town<br />
he skipped over it lightly. But on a busman's<br />
holiday the other night, he caught<br />
the same picture under different circumstances<br />
at the Tropicaire Drive-In. "Sitting<br />
under the stars in a top-down convertible,<br />
and munching fried chicken, the film seemed<br />
considerably better," said Rau. "Even the<br />
•second feature, an oldie titled 'Men of Texas,"<br />
fared well."<br />
Carl Brisson, picture star, and Mrs. Brisson<br />
have been visiting friends in Miami<br />
Beach . . . "Ea.se Up Frazzled Nerves. Ride<br />
the Bus to the Movies. No Parking Worries,"<br />
these oc-<br />
Wometco Theatres has been u.sing<br />
casional reminders in advertising headings.<br />
The circuit also tried to make things easier<br />
for the motorists by placing an encircled<br />
FP, in its daily newspaper advertising, beside<br />
each theatre providing free parking facilities.<br />
WARNER OFFICIALS MEET—Pictured above are Warner Bros, executives in<br />
New Orleans for a recent sales meeting. Left to right: W. O. Williamson jr.,<br />
Vernon Adams. Luke Connor, Ed Williamson, Don Tullius, R. H. Dunbar, Doak<br />
Roberts, Ben Kalmenson, Ralph lannuzzi, John F. Kirby, Norman Moray and Grover<br />
Livingston. Kirby, southern division sales manager, presided over the meeting.<br />
MIAMI<br />
^urtis Miller, Claughton executive, sent out<br />
invitations to ministers, youth leaders,<br />
press and radio representatives to attend<br />
a morning screening of "Stars in My Crown"<br />
at the downtown Royal ... A number of<br />
scientifically riiinded people in this area gave<br />
their opinion that "Rocketship XM" at the<br />
Colony is one of the best-handled scientific<br />
adventure films yet released. Part of the<br />
promotion included a small trailer towed<br />
around Miami Beach, on which a shiny<br />
rocket was mounted pointing skyward.<br />
"We can think of a theatre or two in the<br />
Miami area where many patrons would be<br />
glad to avail themselves of some kind of<br />
refund device to escape too lengthy betweenfeatures<br />
advertising," George Bourke said<br />
in a recent Herald column. His remark was<br />
apropos of a "part-of-show" refund plan<br />
adopted by a Brooklyn film house, allowing<br />
patrons credit for fractions of performances<br />
not viewed . . . Replacing a deluge of westerns,<br />
this area may be in for a series of<br />
SPECIAL TRAILERS<br />
STRICKLAND FILM CO.<br />
220 Pharr Rd. N. E., Atlanta<br />
FLORIDA'S ONLY BOOKING AND BUYING<br />
SERVICE FOR INDEPENDENT EXHIBHORS<br />
28 Years Experience<br />
HELP FOR THE UTTLE EXHIBITOR<br />
FLOYD<br />
STOWE<br />
2828 East Lake Shore Blvd. Phone: 8-0963<br />
Jacksonville. Fla.<br />
"lunar" pictures. "Destination Moon" moves<br />
into Wometco's first run houses. A recent<br />
promotion at the Capitol is recalled, where<br />
an outdoor booth was set up to receive<br />
"registrations" from patrons who cared to<br />
sign up for "a trip to the moon," pubhcizing<br />
a picture of that name.<br />
Sonny Shepherd, managing director of the<br />
Miami Theatre, has taken his family to the<br />
The Miami, in<br />
keys for a fishing trip . . .<br />
cooperation with a local automobile repair<br />
shop, will stage the next preliminary to the<br />
Mrs. Florida contest. A Mrs. Miami will be<br />
chosen . . . "Miamians on Treasure Hunt"<br />
was the three-column heading on a recent<br />
promotion story, sponsored by the Miami<br />
Daily News in cooperation with five Florida<br />
and Sheridan theatres and 22 prominent local<br />
merchants. The hunt was in conjunction<br />
with the new Walt Disney picture "Treasure<br />
Island." Heralded as the "first treasure hunt<br />
in the south where the 'pirates' could be sure<br />
there is actually something to look for," the<br />
"chests" contained loot totaling more than<br />
$4,000 in 162 grand prizes, according to accounts.<br />
. . .<br />
That hard-working women's committee of<br />
the local Variety tent will receive another<br />
contribution for their children's hospital<br />
work. A local hotel lounge will give an<br />
evening's proceeds to the project and the<br />
committee is busily hustling business<br />
St. John Terrell, producer, designed a twopole<br />
tent, seating 1,400 patrons, for next<br />
season's Music circuit here. Circus tent people<br />
said it couldn't be done, but now they<br />
want to copy the idea.<br />
.<br />
.<br />
A "lack of the fidgets" shown by juvenile<br />
audiences at "Treasure Island" indicates<br />
that the picture is as enthralling for the<br />
youngsters as the book has always been .<br />
The Sam Cohens emerged from<br />
.<br />
viewing<br />
Bill Stern's Aquamaniacs at the Lincoln with<br />
broad smiles on their faces. The film was<br />
made at the hotel which they own here .<br />
The Royal admits children free when<br />
.<br />
accompanied<br />
by adults.<br />
Joe Hirshon, an oldtime showman, is the<br />
new daytime doorman at the Cameo, Miami<br />
Beach. Regular doorman Max Lewis, who<br />
has been away on vacation, has just returned<br />
to his post. The ushering staff has<br />
a new member, Harold Posner. Louise Senft,<br />
who has had charge of the candy bar for<br />
quite a long time, has moved to Fort Lauderdale,<br />
and Barbara Kolber has taken her<br />
place. Chief of service Robert Busker Is<br />
away on a holiday. The Cameo continues<br />
with its Wednesday night radio and TVset<br />
giveaway, winners chosen from among<br />
ticket holders at the evening's performance.<br />
Arthur Schwartz, manager of the Beach,<br />
was pretty happy about his vacation plans.<br />
He was about to leave for Cincinnati and<br />
from there will go to Los Angeles . .<br />
Steve<br />
.<br />
Barber steps in to manage the Colony whUe<br />
Milton Langford goes as rehef man to Fort<br />
Lauderdale and West Palm Beach for five<br />
weeks . . . Wedding bells will ring on the<br />
21st for Bill Dock, popular manager of the<br />
neighborhood Boulevard. The bride-to-be is<br />
Mary Whitaker, who at one time was a member<br />
of the Olympia staff.<br />
Leon D. Netter of Florida State Theatres<br />
was in town conferring with George Hoover,<br />
division manager of the newly consolidated<br />
southeastern division.<br />
I 183<br />
BECOME ACQUAINTED<br />
with<br />
the<br />
BOOKING OFFICE<br />
DIXIE<br />
A Service for Exhibitors<br />
Under Management oi<br />
VONN JARVIS<br />
Intelligent Buying and Booking Service<br />
WILSON-MOORE ENT. INC.<br />
Woalton St. N. W. Lamar<br />
Atlanta.<br />
Georgia<br />
:r 8145 I<br />
BUILDING A DRIVE-IN, INDOOR<br />
THEATRE OR REMODELING<br />
-K * *<br />
YOU CAN SAVE MONEY<br />
* * -K *<br />
CONTACT<br />
UNITED THEATRE SUPPLY CORP.<br />
no Franklin SI. Tcunpa. Ha.<br />
Phone 2-304S<br />
64 BOXOFFICE<br />
:<br />
: August 19, 1950
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