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Boxoffice-August.19.1950

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In Jail<br />

for 'Caged'<br />

J. Edelstpin. manager of the Lybba<br />

Theatre in Hibbing, Minn., obtained excellent<br />

results on his showing of "Caged"<br />

by means of several stunts whose cost<br />

was nominal. The above photo, produced<br />

in the local newspaper, illustrates a<br />

"comparison" being made of the cells for<br />

women in the Hibbing jail and those<br />

shown in the film. Left to right: Mary<br />

Lopp, police matron; Manager Edelstein;<br />

Chester Naeseth, chief of police, and R.<br />

Rutstein of the Lybba. They decided<br />

that the Hibbing cells were far above<br />

the average in comfort, cleanliness and<br />

furnishings.<br />

Edelstein literally plastered his lobby<br />

with all kinds of advertising on "Caged,"<br />

so that no matter where the patron entered<br />

or left, he was hit squarely with<br />

''Caged" material.<br />

MAKE GREATER PROFITS<br />

with<br />

CANAD/^^RY<br />

SYRUPS<br />

BETTER TASTE FASTER SALES<br />

Spur<br />

Colo<br />

Root<br />

Creom Soda<br />

In These Popular Flayors:<br />

Beer<br />

Trop-OOrange<br />

Hi-Grape<br />

Hi-Spot<br />

Get Immediate Delivery from<br />

NATIOHAL<br />

THEATRE<br />

SUPPLY<br />

iU> *l N«tl«iti»pl>

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