UK Climate Change Programme 2006 - JNCC - Defra
UK Climate Change Programme 2006 - JNCC - Defra
UK Climate Change Programme 2006 - JNCC - Defra
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118<br />
Stimulating action by individuals<br />
roles of Government, business and consumers in<br />
promoting behaviour change and reducing the<br />
negative environmental impacts of products. In<br />
certain circumstances Government and business<br />
will need to play a leadership role in “choice<br />
editing”, taking responsibility for ensuring<br />
appropriate minimum standards as well as<br />
advising consumers about better lifestyle choices.<br />
Consumers should expect that environmental<br />
responsibility will be as fundamental to the<br />
products they buy as health and safety is now.<br />
Making the <strong>Change</strong><br />
Exemplify – Government taking<br />
the lead<br />
6. Government can play a critical role by<br />
establishing a framework that encourages and<br />
enables changes in behaviour that reduces the<br />
footprint of individuals. Many of the policies set<br />
out in this programme already will contribute to<br />
this. But we will do more, and enable individuals<br />
to make choices that reduce the impact of our<br />
individual and collective actions on the<br />
environment and help to meet our emissions<br />
reduction goals.<br />
5. The new model in Securing our Future set out an<br />
integrated approach to catalysing behaviour<br />
change through the four “Es”. The <strong>Climate</strong><br />
<strong>Change</strong> <strong>Programme</strong> includes measures that seek<br />
to exemplify, enable, engage, and encourage<br />
the right attitude.<br />
7. By increasing the purchase and use of energy<br />
efficient goods and services we create a powerful<br />
demand that markets will seek to meet,<br />
stimulating innovation and new business<br />
opportunities. The Government is committed to<br />
leading by example by making sustainable<br />
choices in the management of its own estates.<br />
Approach evolves<br />
as attitudes and<br />
behaviours change<br />
over time<br />
• Remove barriers<br />
• Give information<br />
• Provide facilities<br />
• Provide viable alternatives<br />
• Educate/train/provide skills<br />
• Provide capacity<br />
Enable<br />
• Tax system<br />
• Expenditure – grants<br />
• Reward schemes<br />
• Recognition/<br />
social pressure –<br />
league tables<br />
• Penalties, fines and<br />
enforcement action<br />
Encourage<br />
Catalyse<br />
Is the package enough to<br />
break a habit and kick<br />
start change?<br />
Engage<br />
• Community action<br />
• Co-production<br />
• Deliberative fora<br />
• Personal contacts/<br />
enthusiasts<br />
• Media campaigns/<br />
opinion formers<br />
• Use Networks<br />
Exemplify<br />
• Leading by example<br />
• Achieving consistency<br />
in policies