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Promoting Financial Inclusion - United Nations Development ...

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Case Studies of <strong>Financial</strong><br />

<strong>Inclusion</strong> Initiatives<br />

Over the last couple of years, a number of<br />

new initiatives have been started by various<br />

stakeholders to contribute to the financial<br />

inclusion drive. The following annexes set<br />

out the effects of some of the individual<br />

efforts to extend financial services to the<br />

excluded population in rural as well as<br />

urban areas.<br />

C.1 EKO MODEL—BANK<br />

ACCOUNTS FOR EVERYONE<br />

(by Orlanda Ruthven)<br />

State Bank of India (SBI) appointed Eko<br />

Aspire Foundation (EKO) as its BC and on<br />

February 23, 2009, they launched SBI Mini<br />

Savings Bank Account at Uttam Nagar, New<br />

Delhi. The account holders can do a host<br />

of financial transactions including deposit<br />

and withdrawal from their accounts at SBI-<br />

Eko CSPs. The EKO model works on the<br />

fundamental premise of giving everyone<br />

a bank account. 21 The attempt of EKO<br />

is to build a scalable model using mobile<br />

technology. EKO expects that technology<br />

will bring down the cost of operations<br />

and effective use of existing distribution<br />

networks will make the model viable.<br />

21<br />

EKO Website. http://eko.co.in/about_us.<br />

Model<br />

The key to EKO-SBI BC’s ‘no frills<br />

account’ model is that small savings are<br />

paid to the bank up front by ‘super agents’<br />

partnered with EKO, so that there is no<br />

cash risk to the bank (i.e., the bank gets<br />

the deposit capital it wants upfront, placed<br />

in non-interest-bearing accounts) nor to<br />

EKO (since controlling for this would be<br />

the single most significant cost for such a<br />

programme and the risks would multiply<br />

with such an outsourced model). Here’s<br />

how it works:<br />

• Super Customer Service Points (SCSP)<br />

deposit lump sums in their SBI accounts.<br />

They are traders/ distributors operating<br />

in a range of FMCGs, with existing<br />

relationships to retail shops in the<br />

market.<br />

• The CSPs, retail shops working under<br />

SCSPs, pay smaller lump sums and have<br />

their accounts credited accordingly.<br />

• CSPs take small deposits from clients,<br />

to the value of the credit in their<br />

account, in the process crediting the<br />

clients’ accounts and debiting their<br />

own. Conversely when CSPs cash out<br />

customers, they debit their accounts and<br />

credit their own.<br />

PROMOTING FINANCIAL INCLUSION 45

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