Promoting Financial Inclusion - United Nations Development ...
Promoting Financial Inclusion - United Nations Development ...
Promoting Financial Inclusion - United Nations Development ...
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Case Studies of <strong>Financial</strong><br />
<strong>Inclusion</strong> Initiatives<br />
Over the last couple of years, a number of<br />
new initiatives have been started by various<br />
stakeholders to contribute to the financial<br />
inclusion drive. The following annexes set<br />
out the effects of some of the individual<br />
efforts to extend financial services to the<br />
excluded population in rural as well as<br />
urban areas.<br />
C.1 EKO MODEL—BANK<br />
ACCOUNTS FOR EVERYONE<br />
(by Orlanda Ruthven)<br />
State Bank of India (SBI) appointed Eko<br />
Aspire Foundation (EKO) as its BC and on<br />
February 23, 2009, they launched SBI Mini<br />
Savings Bank Account at Uttam Nagar, New<br />
Delhi. The account holders can do a host<br />
of financial transactions including deposit<br />
and withdrawal from their accounts at SBI-<br />
Eko CSPs. The EKO model works on the<br />
fundamental premise of giving everyone<br />
a bank account. 21 The attempt of EKO<br />
is to build a scalable model using mobile<br />
technology. EKO expects that technology<br />
will bring down the cost of operations<br />
and effective use of existing distribution<br />
networks will make the model viable.<br />
21<br />
EKO Website. http://eko.co.in/about_us.<br />
Model<br />
The key to EKO-SBI BC’s ‘no frills<br />
account’ model is that small savings are<br />
paid to the bank up front by ‘super agents’<br />
partnered with EKO, so that there is no<br />
cash risk to the bank (i.e., the bank gets<br />
the deposit capital it wants upfront, placed<br />
in non-interest-bearing accounts) nor to<br />
EKO (since controlling for this would be<br />
the single most significant cost for such a<br />
programme and the risks would multiply<br />
with such an outsourced model). Here’s<br />
how it works:<br />
• Super Customer Service Points (SCSP)<br />
deposit lump sums in their SBI accounts.<br />
They are traders/ distributors operating<br />
in a range of FMCGs, with existing<br />
relationships to retail shops in the<br />
market.<br />
• The CSPs, retail shops working under<br />
SCSPs, pay smaller lump sums and have<br />
their accounts credited accordingly.<br />
• CSPs take small deposits from clients,<br />
to the value of the credit in their<br />
account, in the process crediting the<br />
clients’ accounts and debiting their<br />
own. Conversely when CSPs cash out<br />
customers, they debit their accounts and<br />
credit their own.<br />
PROMOTING FINANCIAL INCLUSION 45