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Promoting Financial Inclusion - United Nations Development ...

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Box C.7 Field Visit Observations from Visit to FINO’s Dharavi Branch in Mumbai<br />

Started in December 2007, Dharavi branch in Mumbai has 21 bandhus associated with it. FINO is working<br />

as a BC for Union Bank of India (UBI) in Dharavi and has a tie up with HDFC Ergo for offering insurance<br />

products.<br />

The Dharavi branch has a good fl ow of customers all through the day, comprising of mainly migrant<br />

population in Mumbai. The customers feel that FINO smart cards serve the most useful purpose of<br />

remittances. Some enrolments of new customers also take place over the counter in the Dharavi<br />

branch. The customers have to wait in queue and it takes 10-15 minutes for completing the entire<br />

transaction. The business model is designed as a doorstep delivery model. Large presence of migrant<br />

population in Mumbai gives FINO a high customer base in the city. However, due to the large volume<br />

of transactions each day, bandhus are unable to cater personally at doorstep of each customer in this<br />

branch. Doorstep delivery also increases the cost of transaction for BC. Banks are also constrained to<br />

charge the customers on any increased cost of transaction. Most of the customers therefore have to<br />

come to the branch to perform their transactions in this branch.<br />

FINO bandhus face the constraint of physical operational space. The banks do not allow them to operate<br />

from their premises. In such cases bandhus have a tie up with a nearby merchant entity which offers<br />

them the space to operate.<br />

At the field level bandhus are FINO’s interface with customers. They work on the basis of commissions.<br />

They get a fixed base salary from FINO. The training is provided by FINO and banks on technology,<br />

financial literacy, banking services and products. Bandhu is issued a POT machine by FINO. Bandhu is<br />

required to put a security deposit of `5,000 as a risk mitigant for security of cash on field. FINO as a BC<br />

has a pool account with the partnering bank. Its account gets hit each time a transaction is made by a<br />

customer. The BC also has an overdraft limit from the bank. The bandhu also maintains an account with<br />

the bank. While the card has an overdraft limit of `3 lakh, the POT limit is `20,000. Once transactions<br />

with bandhu hit `3 lakh, the POT is locked and it has to be settled by the block coordinator. Bandhu can<br />

also call up the branch and his account can then be replenished. This acts as a risk mitigation and cash<br />

management check for BC. The POT machine has a cap of maximum 200 transactions thereafter which<br />

it needs to be settled.<br />

Loan product: UBI through FINO also started providing small ticket loans Saubhagaya and Bhagya of<br />

`3000 to –25,000 (savings linked) to its clients in Dharavi area, Mumbai. The rate of interest charged<br />

was 11.25%–11.75% with weekly instalments. The bandhu commission charge was `5 per loan. The loan<br />

was offered to vegetables and fruits hawkers and small entrepreneurs, usually a person with an existing<br />

savings account with the bank and mandatory deposit amount equal to half of the credit amount offered.<br />

The loan product in this branch was started in 2009; was offered for 6-7 months and is currently not<br />

in operation.<br />

A profile of two bandhus who were interviewed by the study team is presented below.<br />

Name Gnana Sundari Nadar Prakash Shinde<br />

Tenure as bandhu 3 years 2 years<br />

Other income source PAN card facilitator Electrician<br />

Bank associated with UBI UBI<br />

Products catered NFA, Remittances, Insurance, loans<br />

Daily routine<br />

Point of operation<br />

8-10 am : cash deposits<br />

12-2pm: New enrolment, Insurance<br />

3-5pm: report to FINO branch for<br />

end of day settlement<br />

UBI branch (Mulund) allocated<br />

corner/window<br />

Doorstep of customers<br />

8:30 a.m.–2 p.m. Remittance,<br />

Insurance<br />

12:30–2 p.m. New enrolment<br />

3-5 p.m.: report to FINO branch for<br />

end of day settlement<br />

UBI branch (Borivli East) allocated<br />

corner/window<br />

Doorstep of customers<br />

PROMOTING FINANCIAL INCLUSION 57

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