ANNUAL REPORT 2004 - Skanska

The units of the Skanska Group collaborate in their specialized
roles − as project developers, investors and builders. In this
way, the Group’s strategy can be maximized, both in terms of
customer focus and of benefiting from the Group’s capital,
employee resources and synergies.
Collaboration creates leverage
The units of the Skanska Group collaborate
in their specialized roles − as project
developers, investors and builders. In this
way, the Group’s strategy can be maximized,
both in terms of customer focus and the
Group’s capital, employee resources and
synergies. By being active in several roles in
the development process, Skanska can minimize
risks and improve both quality and
financial results. This collaboration leverages
both earning potential and the ability of the
Group to satisfy the needs of its customers.
Investment operations − development
of commercial, residential and privately
financed infrastructure projects − focus on
some of the markets where the Company is
engaged in construction work.
In these projects, Skanska assumes a
comprehensive responsibility, from concept
and design to land purchase, construction,
operation and finally divestment of the project.
Skanska’s local construction companies
are hired to build the projects. Construction
and investment operations must each yield a
good economic return.
Selected home markets
Skanska performs construction operations
in nine selected home markets: Sweden,
Norway, Denmark, Finland (and Estonia),
Poland, the Czech Republic (and Slovakia),
the United Kingdom, the United States and
Latin America.
A major Nordic residential developer
Residential Project Development focuses
on selected markets where Skanska has a
permanent presence: Sweden, Finland (and
Estonia), Norway and the Czech Republic
plus St. Petersburg, Russia. Skanska is one of
the largest residential developers in the Nordic
countries. Operations focus primarily on
small and medium-sized residential units in
attractive locations.
Developing commercial space
Commercial Project Development focuses
on six selected markets – the Swedish
metropolitan regions of Stockholm and
Gothenburg, the Öresund region (Malmö/
Copenhagen, Denmark) plus Budapest
(Hungary), Prague (Czech Republic) and
Warsaw (Poland) − that are expected to
offer a continuous flow of tenants and investors,
i.e. buyers of completed projects. The
selected product area is commercial space
– mainly office buildings, shopping centers
and logistics centers.
Public-private partnerships
Skanska BOT identifies, develops and invests
in privately financed infrastructure − such
as roads, hospitals and power plants − which
are built and operated as public-private partnerships.
BOT operations focus on selected
home markets and are carried out in collaboration
with Skanska’s construction units.
Size provides competitive advantages
By being a market leader, Skanska is a natural
first choice for the most demanding
customers. Skanska’s position also provides
access to the best suppliers, which can live
up to Skanska’s promises to its customers
regarding project dates and quality as well
as safety and ethics. Skanska’s size gives it an
advantage in the most complex assignments,
where it utilizes its collective experience and
know-how to meet the demands of customers.
Only a few companies can compete for
the type of project where, aside from price,
comprehensive solutions and life-cycle costs
are of crucial importance.
Both a local and a global actor
The Group’s operations are based on local
business units, which have good knowledge
of their respective markets, customers and
suppliers. These local units are backed by
Skanska’s brand, financial strength and
Groupwide expertise. Skanska is thereby
both a local construction company with
global strength and an international builder
with strong local roots. The organization is
both decentralized and integrated.
The global strength comes from:
• The Skanska brand, built up over more
than a century of working in many different
countries. One important element of
the brand is the Group’s Code of
Skanska Annual Report 2004 – Strategy for profitability
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