Islj 2009 3-4 - TMC Asser Instituut
Islj 2009 3-4 - TMC Asser Instituut
Islj 2009 3-4 - TMC Asser Instituut
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the competent authorities, among all the possible gambling types,<br />
usually sports’ betting organizers are the ones that are involved in the<br />
violations of the said restriction. The industry has also developed certain<br />
practices to deal with the restrictions and enforcement authorities<br />
are facing certain issues to strike them down effectively.<br />
The Gambling Law only provides the general restriction on “gambling<br />
advertising.” It does not elaborate on the meaning of the term<br />
“advertising.” In those circumstances the general definition of advertising<br />
from the Advertising law 28 has to be applied to understand how<br />
extensive the restriction on gambling advertising is. Advertising is<br />
defined as any form or any mode of announcement or endeavour<br />
associated with economic or professional activity, intended to promote<br />
the popularity of or demand for goods or services. 29 Given the<br />
broad wording, the definition could apply to anything the organizer<br />
does outside its registered gambling site, as long as it can be shown<br />
that the actual purpose of the particular activity is to promote the<br />
gambling services rendered by the gambling organizer. For the detriment<br />
of the organizers, the competent authorities tend to look at the<br />
restriction in its broadest way.<br />
Usually the sports betting organizers would place a banner in the<br />
most popular Latvian online sports portals, in the sports federation<br />
web page or in the sports halls/arenas during sporting events. In all<br />
the publicly available violation cases 30 so far, it has always been a<br />
sports betting site registered abroad that is advertised. The compliance<br />
with the Advertising law is enforced by the Consumer Rights<br />
Protection Centre (hereinafter the CRPC). 31 The CRPC is entitled to<br />
initiate a case either on the basis of a third party application (i.e. complaint),<br />
information provided by another institution, or on its own<br />
initiative. 32 Of the five sports betting advertising cases, three were initiated<br />
by third party applications, and two of these by the only<br />
Latvian sports betting organizer. Hence, the locally licensed operator<br />
is keeping an eye on the activities of competitors. Given the involvement<br />
of foreign online operators, which brings up jurisdictional and<br />
enforcement issues, none of the cases have been initiated against the<br />
actual gambling organizer, instead they are all against the advertising<br />
channel. Four cases deal with Internet portals containing sports betting<br />
banners and one case was against the operator of the largest<br />
sports arena in Latvia. These decisions are relatively recent, i.e. in the<br />
period from May 2007 until November 2008. In all the cases CPRC<br />
established a violation, in two instances a monetary fine of LVL 2000<br />
was imposed, and in the remaining three an order was issued to terminate<br />
the violation.<br />
In all cases the parties who were accused of violating the advertising<br />
prohibition used similar defense arguments. The CRCP rebutted<br />
the argumentation in the same manner. A case against the largest<br />
sports hall “Arena Riga” illustrates the common argument that advertising<br />
of the brand or trademark of the sports betting organiser itself<br />
does not amount to “gambling advertising.” 33 “Arena Riga” claimed<br />
that no particular gambling activity was being advertised and a restriction<br />
on advertising the logo of the company would be too broad.<br />
They argued that the company could also be rendering non-gambling<br />
services that are not subject to advertising restrictions. The CRPC did<br />
not uphold this argument, instead it explained that the trademark<br />
“betway| COM” indicates a link to a certain Internet domain and such<br />
practice falls within the advertising definition. The main economic<br />
activity of the Internet site is gambling services, which are prohibited<br />
from being advertised.<br />
Another interesting aspect in a similar case against one of the<br />
largest Internet news portals “Delfi” indicates that the same offense<br />
may lead to a double penalty. 34 The CPRC imposed a penalty of LVL<br />
28 Advertising law of Republic of Latvia,<br />
adopted 20 December 1999;<br />
29 Ibid., article 1;<br />
30 CPRC Decisions No 2-r (11 May 2007);<br />
No 5-r (16 May 2007); No 15-r (20 July<br />
2007); No. E03-RIG-372 (01 September<br />
2008); and No. E03-RIG-453;<br />
31 Supra note 28, article 13;<br />
32 Ibid., article 14;<br />
33 See CRPC Decision No. 2-r on advertisement,<br />
11 May 2007;<br />
34 See CPRC Decision No. E03-RIG-372,<br />
01 September 2008;<br />
35 Code of Administrative offenses of<br />
Republic of Latvia, adopted 07<br />
December 1984, articles 166.13 and<br />
204.5;<br />
36 Supra note 28, article 12.4;<br />
2000, despite the fact that the Inspection had already imposed a<br />
penalty in of LVL 100. As noted before, the CPRC is the competent<br />
authority with regard to enforcement of the Advertising law, whereas<br />
the Inspection is the competent authority with regard to the<br />
Gambling law. The Code of Administrative offenses allows the<br />
Inspection to impose a penalty up to LVL 1000 for violations of the<br />
Gambling law, whereas the CPRC is entitled to impose a penalty of<br />
up to LVL 10`000 for breach of the Advertising law. 35 Although the<br />
gambling advertising restriction is stipulated in the Gambling law, the<br />
Advertising law contains a more general prohibition - to disseminate<br />
legally prohibited advertising. 36 Hence, each authority qualified the<br />
same event as a violation of the law that was in its competence to<br />
enforce. Clearly, Delfi was not satisfied with such a resolution and the<br />
CRPC has informally confirmed that not only Delfi, but all other<br />
decisions with respect to sports betting advertising, have been<br />
appealed in the administrative courts.<br />
None of the cases have yet been examined. While the rulings are<br />
pending, the conclusion is that the CPRC decisions have not resulted<br />
in the desired effect. Some of these websites are still carrying banners<br />
with sports betting sites and promotional activities can still be noticed<br />
during sports events. Hence, either the Internet portals and the sports<br />
betting organizers are simply buying time with the appeals, hoping<br />
that the penalties would outweigh the gains during the litigation period,<br />
or they are strongly convinced that the practice indeed does not<br />
amount to gambling advertising. The court rulings are keenly awaited<br />
to cast certainty on this issue.<br />
Another trend, which shows at least some respect to the advertising<br />
ban by the betting organizers, is the practice of “alibi sites.” To avoid<br />
the advertising prohibition, a double link advert is created. The banner<br />
on a popular Latvian portal (.lv) advertises a “.com” or “.net” site<br />
which itself does not contain any games of chance, however its main<br />
purpose is to bring the person to a site that does. The “alibi site” may<br />
contain some games of skill or similar entertainment, but not sports<br />
betting, only its advertisements. Taking into account that these are<br />
“.com” or “.net” sites, the Latvian authorities cannot control their<br />
advertising content. Furthermore, given that they are not providing<br />
sports betting services themselves, these sites cannot be restricted<br />
from advertising in Latvia. So far there have been no cases where the<br />
legality of this practice would be analyzed and the view of the<br />
Inspection and the only Latvian sports betting organizer regarding<br />
this practice is also unknown.<br />
The advertising restriction is in fact a two-fold issue. On the one<br />
hand, the government tries to protect the general public from the<br />
potential harms of gambling; on the other hand, the restriction leads<br />
to complications that make Latvia less attractive as a potential venue<br />
for international sporting events. The sports betting organizers tend<br />
to be frequent sponsors of international sporting leagues and they reasonably<br />
expect that their logo will at least be displayed during the<br />
events the league organizes. The intentional nature of these events<br />
allows for significant attention, revenues from ticket sales, increased<br />
tourism and publicity. Hence, not only the sports industry, but also<br />
municipalities and the State itself are interested in encouraging major<br />
international sports events to be hosted in Latvia. However, if the<br />
league cannot ensure that its sponsors’ logo is displayed, it risks losing<br />
the sponsor and may not consider Latvia as a one of the possible locations<br />
for the venue. Loosing these events also would not be in best<br />
interest of the general public.<br />
Latvia’s case shows that despite the restriction, sports betting sites<br />
are still being promoted on Internet portals and during sporting<br />
events either directly or through “alibi sites.” The competent authorities,<br />
despite viewing this as violation, have not managed to make<br />
these advertisements disappear. As a result, foreign online gambling<br />
organizers gain competitive advantage over the ones that are locally<br />
licensed. The Inspection cannot ensure that consumer interests are<br />
fully protected and possible tax revenues flow out of the country.<br />
Hence, the current inability to effectively enforce the restriction,<br />
which puts the local companies in a disadvantageous position, calls at<br />
least for a debate as to whether the restriction should not be<br />
reassessed. A reasonable balance must be found. Interpreting the<br />
120 <strong>2009</strong>/3-4<br />
A RT I C L E S