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Islj 2009 3-4 - TMC Asser Instituut

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4. to Tottenham Hostpur Public<br />

Limited;<br />

5. to West Ham United Football Club<br />

PLC.<br />

Alistair Payne<br />

Sole Panelist<br />

Dated: May 12, <strong>2009</strong>”<br />

Concluding Remarks<br />

This case is a classic one of ‘cyber squatting’ and the misuse of valuable<br />

trademarks as part of domain names registered and used for commercial<br />

gains by a third party with no legal entitlement or authorization<br />

to do so. The effect of such conduct is to cause confusion in the<br />

market place and mislead consumers seeking information on line of<br />

the services and products of the legitimate owners of the marks concerned.<br />

The WIPO Arbitration and Mediation Center, as an accredited<br />

organization under the Uniform Domain Name Dispute Resolution<br />

Policy, offers a valuable service in resolving such disputes - not only in<br />

the sporting field but also in other business sectors -effectively, quickly<br />

and inexpensively since the introduction of this form of dispute resolution<br />

ten years ago.<br />

For more information, log onto: www.wipo.int.<br />

Two New Sports Added To the Olympics<br />

Introductory<br />

At the meeting of the Executive Board of the International Olympic<br />

Committee (IOC) in Berlin on 13 August, <strong>2009</strong>, two new sports were<br />

proposed for inclusion in the Olympic programme with effect from<br />

2016 - the Host City of that year’s Summer Olympics is still to be<br />

decided and announced. They are: golf and rugby-sevens; and were<br />

chosen from a shortlist of seven sports - already demonstration sports<br />

- competing for the honour. The other five contenders were: baseball;<br />

karate; softball; squash and roller sports.<br />

The proposal to include golf and rugby-sevens in the Olympic programme<br />

will be submitted to the full IOC Session for a final decision<br />

at its meeting in Copenhagen on 3 - 5 October, <strong>2009</strong>. Each of the<br />

seven sports gave presentations to the Executive Board at its last meeting<br />

in June, <strong>2009</strong>; and an extensive evaluation was conducted by the<br />

IOC Olympic Programme Commission of the potential added value<br />

to the Games from each of the seven sports on the shortlist.<br />

Background<br />

The Olympic Games programme consists of 33 sports, 52 disciplines<br />

and nearly 400 events. For example, wrestling is a Summer Olympic<br />

sport, comprising two disciplines: Greco-Roman and Freestyle. It is<br />

further broken down into fourteen events for men and four events for<br />

women. These events are delineated by weight classes. The Summer<br />

Olympics programme currently includes 26 sports; whereas the<br />

Winter Olympics programme features only 7 sports.<br />

Athletics, swimming, fencing, and artistic gymnastics are the only<br />

summer sports that have never been absent from the Olympic program.<br />

Cross-country skiing, figure skating, ice hockey, Nordic combined,<br />

ski jumping, and speed skating have been featured at every<br />

Winter Olympics program since it began in 1924.<br />

Current Olympic sports, like badminton, basketball, and volleyball,<br />

first appeared on the programme as demonstration sports, and<br />

were later promoted to full Olympic sports. Some sports that were<br />

featured in earlier Games were later dropped from the programme.<br />

All the Olympic sports are governed by the International<br />

Federations (IFs) recognized by the IOC as the global supervisors of<br />

those sports. There are 35 IFs represented at the IOC.<br />

There are also a number of sports recognized by the IOC that are<br />

not included in the Olympic programme. These sports are not considered<br />

Olympic sports, but they can be promoted to this status during<br />

a programme revision that occurs at the first IOC Session following<br />

a celebration of the Olympic Games. During such revisions,<br />

sports can be excluded or included in the programme, based on a twothirds<br />

majority vote of the members of the IOC. There are recognized<br />

sports that have never been included in an Olympic programme in<br />

any form. Some of these include tug of war, chess and surfing.<br />

In October and November, 2004, the IOC established an Olympic<br />

Programme Commission, which was charged with reviewing the sports<br />

in the Olympic programme, as well as all non-Olympic recognized<br />

sports. The goal was to apply a systematic approach to establishing the<br />

Olympic programme for each celebration of the Olympic Games.<br />

The Commission established seven criteria for determining whether a<br />

sport should be included in the Olympic programme. These criteria<br />

are:<br />

• history and tradition of the sport;<br />

• universality;<br />

• popularity of the sport;<br />

• image;<br />

• athletes’ health;<br />

• development of the International Federation that governs the<br />

sport; and<br />

• costs of holding the sport.<br />

In addition, there is a requirement that the sports in the programme<br />

must adhere to the World Anti Doping Agency Code.<br />

Five recognized sports emerged as candidates for inclusion at the<br />

London 2012 Summer Olympics: golf, karate, rugby, roller sports and<br />

squash. These sports were reviewed by the IOC Executive Board and<br />

then referred to the IOC Session in Singapore in July 2005. Of the<br />

five sports recommended for inclusion, only two were selected as<br />

finalists: karate and squash. Neither sport attained the required twothirds<br />

vote of the IOC members and, therefore, not promoted to the<br />

Olympic programme.<br />

The 2002 IOC Session, limited the Summer Games programme to<br />

a maximum of 28 sports; 301 events; and 10,500 athletes. At the 2005<br />

IOC Session, the first major programme revision occurred, resulting<br />

in the exclusion of baseball and softball from the official programme<br />

of the 2012 London Games. Since there was no agreement in promoting<br />

two other sports, the 2012 programme will feature only 26 sports.<br />

Comments<br />

As mentioned above, in deciding which sports qualify for inclusion in<br />

the Olympic programme, the IOC must take into account the value<br />

that the sports add to the Olympic Games. But what is meant by<br />

‘value’? Is it sporting value? Or is it commercial value? Or is it both?<br />

I suspect that now that the Olympics are a multi million dollar money<br />

spinner for the IOC, the emphasis is more on what commercial value<br />

the sport concerned can bring to the Olympics in general and the<br />

IOC in particular! To continue the financial theme: it is interesting to<br />

note that, when Avery Brundage retired as President in 1972, the IOC<br />

had US$2 million in assets; eight years later, the IOC coffers had<br />

swelled to US$45 million, largely due to a deliberate policy by the<br />

IOC of attracting corporate sponsorship and also the sale of television<br />

rights. This upward trend in the financial fortunes of the IOC has<br />

continued, not least under former IOC President, Juan Antonio<br />

Samaranch, with his avowed intent to make the IOC financially independent.<br />

Also, the criteria mentioned above, generally speaking, are rather<br />

vague and again cost comes into the equation. It would seem that it<br />

is a case of minimum financial effort for maximum financial return.<br />

Nice if you can get it! As Dick Pound has recently remarked, the IOC<br />

has been known over the years to come up with some strange deci-<br />

O P I N I O N<br />

<strong>2009</strong>/3-4 139

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