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Islj 2009 3-4 - TMC Asser Instituut

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Article 17 (6)<br />

For a player over 23 who unilaterally terminates his contract with<br />

his Club outside the Protected Period, that is after a period of three<br />

entire Seasons or three years whichever comes first, and for a player<br />

over 28 after a period of two entire seasons or two years whichever<br />

comes first, and the termination occurs within fifteen days of the<br />

completion of the last match of the season, the only criteria that<br />

can be included in determining compensation are the remuneration<br />

and benefits due to the player under the existing contract and<br />

the fees and expenses incurred by the Former Club (amortised over<br />

the term of the contract). The contract of the player with a new<br />

club or clubs and the offer of transfer fees are not criteria to be considered.<br />

Matuzalem is a confusing and poorly thought out decision. It is based<br />

on fictions and events which occurred after the commission of the<br />

unilateral termination of the contract - the option transfer which Real<br />

Zaragoza hoped to obtain but never realised and contracts negotiated<br />

after the unilateral termination based on income to be earnt after the<br />

expiry of the unilaterally terminated contract. It provides an incentive<br />

for an aggrieved party to litigate and promotes a lucky-dip mentality.<br />

It is inconsistent with and overturns Webster. Moreover, it did not<br />

engage with and provide a rationale for rejecting Webster.<br />

Future cases will see a club who has lost a player in circumstances<br />

similar to Webster and Matuzalem relying on Matuzalem in its submissions.<br />

The player and his new club will point to the confusion and<br />

problems in Matuzalem and base their case on the reasoning of<br />

Webster. The two cases are inconsistent. This inconsistency will need<br />

to be resolved by the CAS in future cases which will be submitted to<br />

it for adjudication.<br />

❖<br />

All Sports for Free! A Difficult Match? Right<br />

to Information in the Digital Broadcasting Era<br />

by Katrien Lefever and Tom Evens*<br />

1. Introduction<br />

Needless to say that sport fulfils a vital function in our society. As the<br />

European Commission argues in its white paper on sport, “sport is a<br />

growing social and economic phenomenon which makes an important<br />

contribution to the European Union’s strategic objectives of solidarity and<br />

prosperity”. 1 According to the famous Latin saying “mens sana in corpore<br />

sano”, sports contribute to the physical and psychological wellness<br />

of the people. Moreover, sports hold an enormous potential for<br />

community building regardless of age or race by fighting against<br />

racism and violence and by promoting volunteering and active citizenship.<br />

But more than ever, sports have developed into a dynamic<br />

global business environment. Broadly defined, sports’ macro-economic<br />

impact in the European Union is estimated at 407 billion Euros,<br />

accounting for 4.58% of EU GDP. 2 This economic value of sports is<br />

exemplified by the top wages sports stars earn and especially by the<br />

multibillion dollar broadcasting rights contracts, which have played a<br />

major role in the establishment of professional sports and the media<br />

sport content economy.<br />

The exploding broadcasting rights marketplace is considered one of<br />

the driving forces behind this fast-growing share of sports within the<br />

European economy. In today’s hypercompetitive media climate, these<br />

sports rights have become increasingly important for broadcasters as<br />

well as platform operators to differentiate from other competitors. In<br />

this era of digital and mobile television platforms, live sports coverage<br />

* Katrien Lefever is a legal researcher at<br />

the Interdisciplinary Centre for Law &<br />

ICT (ICRI) of the Catholic University<br />

Leuven, Belgium (www.icri.be). She is<br />

working on a PhD about how balancing<br />

exclusive sports rights and the citizen’s<br />

right to information in the digital media<br />

environment.<br />

Tom Evens is affiliated to the Media &<br />

ICT Research Group (MICT) at Ghent<br />

University, Belgium (www.mict.be). He<br />

is pursuing a PhD in digital distribution<br />

models of the content industries with<br />

particular attention to sports and cultural<br />

content. ICRI and MICT are both<br />

part of the Interdisciplinary Institute for<br />

Broadband Technology (www.ibbt.be).<br />

1 Commission of the European<br />

Communities (2007). White paper on<br />

sport, Brussels: European Commission,<br />

p. 2.<br />

2 Kleissner, A. (2008). Economic trends in<br />

sport. Sport satellite accounts in Europe.<br />

European Conference on Sport and<br />

Innovation, March 13, Eindhoven, The<br />

Netherlands.<br />

3 Bolotny, F. and Bourg, J.-F. (2006). The<br />

demand for media coverage, in: W.<br />

Andreff and S. Szymanski (Eds.),<br />

Handbook of the Economics of Sport (pp.<br />

112-133). Cheltenham: Edward Elgar.<br />

4 Jhally, S. (1989). Cultural studies and the<br />

Sports/media complex, in: L. Wenner<br />

(Ed.), Media, Sport and Society (pp. 70-<br />

97). London: Sage.<br />

has shifted from terrestrial and free-to-air (FTA) television towards<br />

digital premium television. For these new platforms, the acquisition<br />

of live sports rights became a competitive advantage to drive up subscription<br />

uptake and to reign supreme in the digital premium content<br />

marketplace. However, as these premium platforms including pay-television<br />

require an additional subscription payment, analogue households<br />

could be denied access to major sports events. Contrary to the<br />

United States, the European Commission has introduced the list of<br />

major events mechanism within its regulatory framework to guarantee<br />

access to these sports events and to safeguard the right to information<br />

of the public. This mechanism should allow Member States to<br />

assure free-to-air coverage of events of major interest for society.<br />

Although the European Commission claims that this major events<br />

mechanism is working satisfactorily, at least some critical assessments<br />

should be made.<br />

Because issues on sports broadcasting rights have mainly been studied<br />

either from an economic or from a legal perspective, an interdisciplinary<br />

approach is handled in this article. As the transformation of<br />

the media ecosystem may affect the sale and application of media<br />

sports rights in a fundamental manner, the article kicks off with a<br />

political economy of the digital sports broadcasting market. In this<br />

section, the digitised value chain and the established synergy between<br />

sports and digital media are emphasised. Afterwards, the legal implications<br />

of exclusive sports coverage for major events with a national<br />

interest are critically explored with a specific focus on the Flemish legislation.<br />

2. Digital sports broadcasting market<br />

For decades, sports and the media, in particular broadcasting, have<br />

developed a self-interesting relationship allowing them to gain benefits<br />

from their complementary interests. Sports act as a pool for content<br />

and audience for broadcasters, which function as a revenue source and<br />

a promotion tool for sports. 3 This interdependence between sporting<br />

organisations, media companies and public society is often referred to<br />

as the sports/media complex. 4 This relationship originates from the<br />

end of the 18th century when newspapers began to cover sporting<br />

events. This clearly meant a win-win situation for both parties: sports<br />

coverage enabled newspapers to sell more copies and to attract manufacturers<br />

interested in advertising their products to these committed<br />

sports readers while sporting organisations gained benefits from this<br />

media exposure to drive up stadium attendance.<br />

A RT I C L E S<br />

<strong>2009</strong>/3-4 29

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