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History Matters: Path dependence and innovation in British city ...

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the dem<strong>and</strong>s of customers <strong>and</strong> clients,<br />

<strong>and</strong> the challenge of competitors… I’d say<br />

much of our technological development is<br />

customer- <strong>and</strong> market-led. Sometimes, we<br />

‘de-eng<strong>in</strong>eer’ our competitors’ products. But<br />

we are also market leaders, <strong>and</strong> globally<br />

orientated, so there is also an impulse to<br />

improve so we stay on top. We do exchange<br />

some knowledge <strong>and</strong> <strong>in</strong>formation with<br />

similar local companies <strong>in</strong> Cambridge, but<br />

this is ma<strong>in</strong>ly around applications <strong>and</strong> not<br />

so much around our core technologies<br />

– those which are key to the bus<strong>in</strong>ess’s<br />

success – we don’t share those <strong>and</strong> the<br />

knowledge they conta<strong>in</strong> with others!”<br />

[Interview CAMB002]<br />

Cambridge Consultants, a key player <strong>in</strong> the<br />

Cambridge high-tech cluster (see above) also<br />

illustrates the importance of the knowledge<br />

base. Its staff do up to 10 per cent of ‘offproject’<br />

basic research, <strong>and</strong> are expected<br />

to keep up with key developments <strong>in</strong> their<br />

respective scientific fields. But the vast<br />

majority of its bus<strong>in</strong>ess is <strong>in</strong> high-tech product<br />

development for customers. Innovation<br />

is market-orientated <strong>and</strong> dem<strong>and</strong>-led:<br />

manufacturers <strong>and</strong> clients engage Cambridge<br />

Consultants to develop highly <strong>in</strong>novative<br />

technology-based solutions <strong>and</strong> developments<br />

for products that the manufacturers <strong>and</strong><br />

clients are hop<strong>in</strong>g to commercialise. Cambridge<br />

Consultants has a number of discipl<strong>in</strong>ary<br />

teams, <strong>in</strong>clud<strong>in</strong>g mathematicians, eng<strong>in</strong>eers,<br />

physicists <strong>and</strong> material scientists, whose<br />

scientific knowledge is brought to bear on<br />

the product technology <strong>in</strong> question: the<br />

approach is typically multidiscipl<strong>in</strong>ary. The<br />

company specialises <strong>in</strong> radical not <strong>in</strong>cremental<br />

<strong><strong>in</strong>novation</strong>, mak<strong>in</strong>g its knowledge base highly<br />

sought after:<br />

“Cambridge Consultants is not particularly<br />

<strong>in</strong>terested <strong>in</strong> provid<strong>in</strong>g an <strong>in</strong>cremental<br />

<strong><strong>in</strong>novation</strong> service for firms. Most<br />

manufacturers <strong>and</strong> other firms are capable<br />

of do<strong>in</strong>g <strong>in</strong>cremental <strong><strong>in</strong>novation</strong> themselves,<br />

<strong>in</strong>-house. We tend to specialise <strong>in</strong> fee-based<br />

R&D for <strong><strong>in</strong>novation</strong> of a more radical k<strong>in</strong>d,<br />

much of which requires a multidiscipl<strong>in</strong>ary<br />

approach which firms can’t readily do<br />

themselves. For this we employ the best<br />

scientists we can. This makes us expensive,<br />

but then that means that firms approach<br />

<strong>and</strong> engage us expect<strong>in</strong>g us to produce<br />

radical solutions. After 40 years Cambridge<br />

Consultants has built up an impressive<br />

knowledge base <strong>and</strong> track record of<br />

apply<strong>in</strong>g that knowledge to produce highly<br />

<strong>in</strong>novative products.” [Interview CAMB003]<br />

In Swansea, the picture is markedly different.<br />

There is relatively little R&D <strong>and</strong> the <strong>city</strong> is not<br />

seen by <strong>in</strong>vestors as a ‘natural home’ for R&D<br />

activity. There are few R&D employees, no<br />

critical mass as <strong>in</strong> Cambridge, <strong>and</strong> hence little<br />

obvious reason why R&D activities should be<br />

attracted to the <strong>city</strong>. The result is less use of<br />

external sources of <strong>in</strong>formation <strong>and</strong> knowledge<br />

for <strong><strong>in</strong>novation</strong>. For example, although the Sony<br />

plant at Bridgend now <strong>in</strong>corporates an R&D<br />

facility, this only opened about 25 years after<br />

Sony had first located <strong>in</strong> Wales; one respondent<br />

suggests that Sony has few real roots <strong>in</strong> the<br />

local economy.<br />

However, a key pr<strong>in</strong>ciple beh<strong>in</strong>d the Technium<br />

is the importance of harness<strong>in</strong>g external new<br />

ideas with<strong>in</strong> nascent bus<strong>in</strong>esses.<br />

“If you’ve just got <strong>in</strong>digenous companies<br />

grow<strong>in</strong>g <strong>and</strong> develop<strong>in</strong>g <strong>in</strong> silos […], then<br />

my th<strong>in</strong>k<strong>in</strong>g was “you’re just go<strong>in</strong>g to get<br />

more of the same”. You need to br<strong>in</strong>g<br />

<strong>in</strong> new ideas, you need to br<strong>in</strong>g <strong>in</strong> fresh<br />

th<strong>in</strong>k<strong>in</strong>g, <strong>and</strong> you can do that <strong>in</strong>digenously,<br />

but it’s all a bit <strong>in</strong>cestuous.” [Interview<br />

SW001]<br />

With<strong>in</strong> Technia, there are examples of <strong>in</strong>ward<br />

<strong>in</strong>vestor companies work<strong>in</strong>g with <strong>in</strong>digenous<br />

companies, <strong>in</strong> some cases successfully<br />

lead<strong>in</strong>g to flotation, but they appear to be<br />

the exception rather than the norm. Around<br />

10-15 per cent of Technia tenants are <strong>in</strong>ward<br />

<strong>in</strong>vestors, with the rest be<strong>in</strong>g <strong>in</strong>digenous<br />

companies, whereas an ideal ratio would be<br />

50:50. However, the difficulty of attract<strong>in</strong>g<br />

<strong>in</strong>ward <strong>in</strong>vestors is recognised, as knowledgebased<br />

bus<strong>in</strong>esses are attracted by local<br />

expertise (academic or otherwise), rather<br />

than any f<strong>in</strong>ancial aid or grant assistance on<br />

offer. After all, such companies can choose to<br />

locate near any <strong>British</strong> or overseas world-class<br />

university. And, the importance of br<strong>in</strong>g<strong>in</strong>g<br />

<strong>in</strong> new ideas for the benefit of <strong>in</strong>digenous<br />

companies has apparently not been fully<br />

recognised by policymakers.<br />

A further challenge for Swansea is its reliance<br />

on Swansea University as the ma<strong>in</strong> source of<br />

expertise, both to stimulate local <strong>in</strong>novative<br />

firm formation <strong>and</strong> to attract new <strong>in</strong>ward<br />

<strong>in</strong>vestment firms to the <strong>city</strong>. But it is felt that<br />

there is a lack of trust <strong>and</strong> experience <strong>in</strong> the<br />

communication between <strong>in</strong>dustry <strong>and</strong> the<br />

university.<br />

“There are these two different worlds<br />

of knowledge; the <strong>in</strong>dustrial world of<br />

knowledge, <strong>and</strong> the academic world of<br />

47

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