2009–2010 Academic Catalog - Concordia University Ann Arbor

Concordia University Ann Arbor 2009–2010 Academic Catalog
and analysis. The course is framed within the legal and ethical issues facing management today. (Haab) Prerequisites: BUS101 &
COM202 & Junior standing
BUS358 Operations Management credits: 3
This course details the planning, coordination, and execution of activities that create goods and services. Students will gain
knowledge of the methods for designing and improving operational functions, their systems, and the processes necessary for the
efficient delivery of goods and services to customers. Topics include enterprise resource planning, forecasting, facility layout,
inventory management, lean manufacturing, and total quality control. (Haab) Prerequisites: MAT261 & BUS311 & Junior
standing & admission to the Haab School of Business & Management
BUS360 Consumer Behavior credits: 3
The nature of consumer behavior is studied from a sociological and marketing perspective. Determinants of consumer response
are examined with emphasis on demographic variables. Junior standing or higher is required. (Haab) Prerequisites: BUS331 and
INS181 or SOC101 or SOC211
BUS362 Public Relations credits: 3
This course provides a framework for understanding the principles and practices essential to public relations and the techniques
utilized to establish and maintain communication with an organization's various publics. Prerequisite: Admission to HAAB School
of Business & Management and Junior Level Standing.
BUS402 Research Methods credits: 3
Introduces students to the reflective activity called research. It allows them to identify a problem, to design/apply analytical tools,
and to report results. (ADP) Prerequisites: GST150 and GST151 and MAT105 or MAT106
BUS410 Advertising credits: 3
Covers advertising from a social and economics benefits perspective. Creative and business functions are considered in respect to
the study of the consumer and product. (Haab)
BUS412 Management & Supervision credits: 3
Provides a basic understanding of the role and functions of managers, including the principles, concepts, and techniques used to
carry out their work. Topics include: planning, decision making ethics, organizing, leading, controlling, problem-solving, and
team building. (ADP)
BUS420 Marketing Research credits: 3
Builds knowledge and understanding to the basic components of marketing research, from problem definition and research design
to data collection, analysis, and reporting. Case studies, ethics, and current events frame the course. (Haab) Prerequisite: BUS331
BUS440 Organizational Behavior credits: 3
Reviews the organizational aspects of society including relationships among individuals and groups. Incorporates a systems
approach to understanding work relationships by contrasting individual needs, traits and abilities with organizational structure,
goals, and cultures. (ADP)
BUS450 Leadership Theory credits: 3
Students will examine leadership theories including servant leadership. Issues include perspectives of effective leadership
behavior, leadership traits and skills, self-analysis of leadership traits, and an overview of changing demands of leadership. (ADP)
Prerequisite: BUS412
BUS451 Global Dimensions of Business credits: 3
Examines the principles and practices of business and management in an increasingly global environment. The student will gain
understanding of the concepts underlying international trade and communications such as exchange rates, e-business, risk, and
managing across cultures. The impact of socio-political, ethical, environmental, and legal issues on international and domestic
firms is studied. (Haab) Prerequisites: BUS353 & BUS356 & Senior standing & admission to Haab School of Business &
Management
BUS460 Ethical Decision Making & Leadership credits: 3
Develops the students' knowledge of the strategic decision making process while incorporating leadership theory and practice
within the frame of business ethics. The student will gain knowledge and understanding of the foundations and interdisciplinary
aspects of decision making in institutions, analyze leadership issues and roles, and explore the ethical dimensions of social
responsibility and behavior. (Haab) Prerequisites: BUS356 & Junior standing & admission to the Haab School of Business &
Management
BUS465 Business Policy credits: 3
This capstone course is designed to help students integrate the functional expertise they have developed in areas such as
accounting, finance, marketing, and operations management. Concepts and tools acquired from these functional areas, together
with the students' personal values, provide the foundation for approaching strategic organizational problems from a holistic and
socially responsible perspective. (Haab) Prerequisites: BUS353 & BUS460 & Senior standing & admission to the Haab School of
Business & Management
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