Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Interior Displays<br />
kiosks<br />
Interactive pointof-purchase<br />
displays that are<br />
typically four feet<br />
high, have<br />
pedestalmounted<br />
hightech<br />
screens,<br />
and take up only<br />
a few square feet<br />
of floor space.<br />
Kiosks X are interactive point-ofpurchase<br />
or retail stands, such as<br />
photo-finishing stands for processing<br />
digital photos. They have become more<br />
popular because of:<br />
• Immediate product availability<br />
• More reliable technology<br />
• Information services<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.1
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