Chapter 18 Notes

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Manipulating Artistic Elements color wheel A circular illustration of the relationships between colors. complementary colors Colors that are opposites on the color wheel and are used to create high contrast. Various types of lines create different impressions. For example, straight lines suggest stiffness and control while curving lines suggest freedom and movement. Display colors should contrast with the surrounding colors to make the display stand out. The standard color wheel X illustrates the relationships among colors. Complementary colors X are found opposite each other on the color wheel and are used to create high contrast. Marketing Essentials Chapter 18, Section 18.2
Manipulating Artistic Elements The Color Wheel Marketing Essentials Chapter 18, Section 18.2
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Chapter 18 Notes

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