Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Storefront<br />
storefront<br />
The exterior of a<br />
business that<br />
includes a store’s<br />
sign or logo,<br />
marquee,<br />
outdoor lighting,<br />
banners,<br />
planters,<br />
awnings,<br />
windows, the<br />
exterior design,<br />
ambiance,<br />
landscaping, and<br />
lighting of the<br />
building.<br />
The storefront X encompasses a store’s:<br />
• Sign or logo<br />
• Marquee<br />
• Banners<br />
• Windows<br />
• Exterior design, ambiance, and<br />
landscaping<br />
The design of a sign should be original and<br />
easily recognizable. The name, letters, logo,<br />
and colors help create the store’s desired image.<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.1
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