Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Display Design and Preparation<br />
2. Selecting the display. There are four basic<br />
types of display:<br />
• One item display, showing a single<br />
item<br />
• Similar-product display, showing one<br />
kind of item from several different<br />
brands<br />
• Related-merchandise display,<br />
grouping items that can be used<br />
together<br />
• Cross-mix merchandise display,<br />
featuring mixed merchandise that<br />
creates a scene<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2
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