Chapter 18 Notes

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Display Design and Preparation 3. Choosing a setting. The setting a business selects will depend largely on the image it wants to project. Settings can be: • Realistic (pictures with mannequins) • Semirealistic (cardboard sun) • Abstract (various shapes) Marketing Essentials Chapter 18, Section 18.2
Display Design and Preparation 4. Manipulating artistic elements. The artistic elements of a display include: • Line • Color • Shape • Direction • Texture • Proportion • Balance • Motion • Lighting Marketing Essentials Chapter 18, Section 18.2
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5 and 6: Elements of Visual Merchandising Me
Page 7 and 8: Storefront A marquee is an architec
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19 and 20: Display Design and Preparation A di
Page 21: Display Design and Preparation 2. S
Page 25 and 26: Manipulating Artistic Elements The
Page 31 and 32: Manipulating Artistic Elements foca
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Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

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