Chapter 18 Notes

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Storefront storefront The exterior of a business that includes a store’s sign or logo, marquee, outdoor lighting, banners, planters, awnings, windows, the exterior design, ambiance, landscaping, and lighting of the building. The storefront X encompasses a store’s: • Sign or logo • Marquee • Banners • Windows • Exterior design, ambiance, and landscaping The design of a sign should be original and easily recognizable. The name, letters, logo, and colors help create the store’s desired image. Marketing Essentials Chapter 18, Section 18.1
Storefront A marquee is an architectural canopy that extends over a store’s entrance. Entrances are usually designed with customer convenience and store security in mind while window displays: • Initiate the selling process • Create excitement • Attract prospects Marketing Essentials Chapter 18, Section 18.1
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5: Elements of Visual Merchandising Me
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19 and 20: Display Design and Preparation A di
Page 21 and 22: Display Design and Preparation 2. S
Page 23 and 24: Display Design and Preparation 4. M
Page 25 and 26: Manipulating Artistic Elements The
Page 31 and 32: Manipulating Artistic Elements foca
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Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

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