Chapter 18 Notes

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Manipulating Artistic Elements Proper lighting is critical to attractive displays. It is recommended that display lighting be two to five times stronger than a store’s general lighting. Marketing Essentials Chapter 18, Section 18.2
Display Design and Preparation 5. Evaluating Completed Displays Be sure to ask questions about your displays, such as: • Do they enhance the store’s image, appeal to customers, and promote the product in the best possible way? • Was a theme creatively applied? • Were the color and signage appropriate? • Was the result pleasing? Marketing Essentials Chapter 18, Section 18.2
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5 and 6: Elements of Visual Merchandising Me
Page 7 and 8: Storefront A marquee is an architec
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
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Page 17 and 18: SECTION 18.1 REVIEW - click twice t
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Chapter 18 Notes

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